Shangjie H5 Launches, Hongmeng Smart Mobility's "Army" Finally Assembled

At the end of September, the super typhoon "Haikui" swept across the South China Sea, forcing the Hongmeng Smart Travel Autumn New Product Launch event, originally scheduled for the evening of September 23 in Shenzhen, to be held online despite all preparations being in place.

The press conference itself is not complicated, and the three cars each excel in their own areas.

The 150,000 yuan-level Shangjie H5 is the lowest-priced HarmonyOS intelligent driving model to date and is the star of the launch event; the all-new Wenjie M7 has become a bestseller in the currently most popular 300,000 yuan price range, eagerly awaited as an updated model; the luxury flagship Wenjie M9 has introduced a brand new "Silver Realm Purple" color, offering elegance in the 500,000 yuan and above category, not just for business.

A press conference that simultaneously addresses three target areas, Hongmeng Zhixing can be considered a "typhoon" for the Chinese automotive market.

01

Shangjie H5: A Powerful Tool for Entering the Mainstream Market

Since its debut, the Shangjie H5 has been a hit targeting the mainstream market. Before its launch, pre-orders for the Shangjie H5 had already exceeded an astonishing 160,000 units, with the Max version accounting for 75% of them.

After the final launch of the model, the Shangjie H5 received 10,000 pre-orders within just one hour, indicating that the starting price of 159,800 yuan is indeed highly attractive to consumers.

Until the emergence of the fifth realm, Hongmeng Zhixing truly extended its reach into the 150,000 to 200,000 price range. The top-down product strategy, combined with the technological support of Hongmeng Zhixing, made the strong sales of the Shangjie H5 seem inevitable.

With the joint efforts of Huawei and SAIC, the emergence of the Shangjie H5 has transformative significance for the "dumbbell" shape of China's new energy sector. The Shangjie H5 appears to have no shortcomings; it is reasonably priced, balances intelligence and cost-effectiveness, and possesses the rallying power of contemporary Chinese. It seems to have the potential to become an epoch-making model in China's automotive industry.

Shangjie H5 deeply "Hua Series": All models are equipped with HarmonyOS cockpit, powered by Huawei's QianKun Intelligent Driving ADS 4, featuring a sensor matrix that includes 1 Huawei 192-line LiDAR, 3 4D millimeter-wave radars, and 12 ultrasonic radars, achieving point-to-point driving assistance and valet parking. It is equipped with standard high-speed NCA and supports urban intelligent driving navigation assistance, making it the only model in its class to offer comprehensive all-scenario capabilities.

The Shangjie H5 also features the HUAWEI XMC digital chassis engine, HUAWEI IDVP electronic and electrical architecture, and the Knock-Knock electric absorption and ejection front trunk. The range-extended model is equipped with the Snow Finch Intelligent Range Extension System, showing that Huawei has put a lot of effort into this car.

In addition, the larger interior space, more reliable active and passive safety, excellent energy consumption performance are also selling points of this car, with as many as six color options available.

Everything seems natural, but it is the result of the powerful system capabilities of Huawei and the strong manufacturing capabilities of SAIC combined. Within the price range of 150,000 to 200,000 yuan, the Shangjie H5 carries not only the superficial positioning of "the first car for young people," but also accommodates a broader range of scenarios, from an individual's refined lifestyle to family happiness.

This deep integration combines Huawei's technology and product understanding with SAIC's quality and manufacturing experience. The deep collaboration between the two sides gives the Shangjie H5 the greatest confidence to become a hit product.

For consumers, purchasing a set of intelligent cockpit and driving systems, which share the same origin as the AITO M9, for less than 200,000 yuan makes the traditional "cost-effectiveness" logic seem "untenable" at this moment. This wave of intelligence will bring more surprises to the Chinese automotive industry.

02

AITO M7 and M9: Continuing to Consolidate Strategic Heights

From the perspective of product positioning, the Shangjie H5 is bound to be a "high-volume" model. Even though the competition in the 150,000 to 200,000 RMB range is fierce and the profit margins are low, Hongmeng Smart Mobility is determined to enter this "red ocean" with Huawei's intelligent technology.

At the same time, HarmonyOS Drive will not overlook its existing popular models. The all-new AITO M7 offers both a large five-seat and a comfortable six-seat layout. The extended range version is priced between 279,800 to 359,800 RMB, and the all-electric version is priced between 319,800 to 379,800 RMB.

Without a doubt, the AITO M7's status as a hit in its price range will remain largely unchallenged. During the launch event, Yu Chengdong officially announced that in the 19 days since the AITO M7's pre-sale began, the number of small orders has exceeded 230,000, with firm orders surpassing 10,000 units within 5 minutes and more than 30,000 units within an hour.

In response to the growing demand for popular six-seat SUVs, the AITO M7 has undergone several upgrades, with its wheelbase increased by 210mm compared to the current model, and the vehicle dimensions reaching 5080x1999x1780mm, offering an improved space performance.

Simultaneously, the AITO M7 comes standard with several advanced features across all models, such as the co-pilot zero-gravity seat, a 10.25-inch co-pilot screen, a heads-up display system, first and second-row Nappa leather, Huawei's Tuling platform, Huawei's Gigantic Whale battery platform, HUAWEI ADS all-dimensional fusion sensing, Car Sickness Relief 2.0, and Huawei's QianKun Intelligent Driving ADS 4 Advanced Edition, which is also standard across all models.

The continued hot sales of the AITO M7 are reflected in its production capacity planning. Huawei has planned a monthly peak production capacity of over 30,000 units for the AITO M7, striving to achieve swift and precise delivery, so that this "national SUV" can reach users more quickly.

At the press conference, the flagship AITO M9 also received updates, with the introduction of the elegant "Silver Realm Purple" color option, along with over 50 comprehensive upgrade features. The starting price is set at 559,800 RMB, establishing it as the flagship SUV representative of technology and quality for the AITO lineup. Now, with HarmonyOS Smart Cockpit reaching new heights in technology and brand presence, it is still defined by this 500,000 RMB-level "technology flagship."

Summary: Full Push Product Upgrade

By placing the three products on the same blueprint for re-examination, we can clearly discern the strategic intent of HarmonyOS Smart Mobility: they achieved full coverage from high-end flagship to mainstream market in one autumn launch event, forming a "task force" capable of launching a comprehensive market offensive.

• In the high-end flagship market at the 500,000 level, they set the AITO M9 as the benchmark to establish a technological and brand image, redefining "luxury."

• In the 250,000 to 400,000 RMB mid-tier range, they focus on the AITO M7 as the core, supplemented by the Smart S7 and AITO M5, to capture market share and obtain core profits.

• In the mainstream consumer market of 150,000 to 200,000, they use the Shangjie H5 as a vanguard to launch a "dimensionality reduction attack," achieving large-scale expansion and capturing user entry points.

In addition, Hongmeng Zhixing also has the Xiangjie S9/S9T and Wenjie M8 models to "fill in the gaps."By this point, HarmonyOS Smart Travel has achieved full price range coverage from 150,000 to over 500,000. From this moment on, HarmonyOS Smart Travel is no longer a "disruptor" in the high-end market, but has become a "task force" capable of launching a full-scale attack on the entire market.

Contending with new power brands and traditional luxury brands is no longer the goal; what they need is to truly break through and change the Chinese automotive market on their own.

It is foreseeable that Huawei's "circle of friends" will continue to expand. Meanwhile, the brands that choose to continue "fighting alone" will face unprecedented pressure.