SAIC Volkswagen September Terminal Sales Reach 91,300 Units, Strong Month-Over-Month Growth in Orders for Both Brands During National Day Holiday Week

In September, SAIC Volkswagen's terminal sales reached 91,300 vehicles. By the end of the first three quarters of this year, SAIC Volkswagen achieved a cumulative terminal sales volume of 787,000 vehicles. Among them, the flagship fuel vehicle products continue to sell well, and newly launched models are transforming into new momentum, opening up a new market situation. During the recently concluded National Day week, SAIC Volkswagen's terminal customer flow surged across various regions, with both the Volkswagen brand and SAIC Audi experiencing strong month-on-month growth in order volume.

In August and September, SAIC Volkswagen launched six major new models, accelerating the implementation of the "Intelligent Oil and Electricity" strategy. SAIC Audi broke the ice for luxury brand gasoline vehicles with the A5L Sportback, while AUDI's first strategic model, the E5 Sportback, delivered a luxury brand electric intelligent response. The Volkswagen brand introduced the Pro family 2026 models, leading the intelligent gasoline vehicle track.

The strong foundation of fuel vehicles provides powerful support, and flagship products continue to sell well.

In September, SAIC Volkswagen saw a month-on-month increase of 1.4%, indicating steady progress overall. The fundamental market for fuel vehicles shows strong support, highlighting the market resilience and progressive strength of SAIC Volkswagen in the new era of joint ventures.

In terms of the Volkswagen brand, the Lavida family achieved terminal sales of 22,000 units in September, dominating the A-segment fuel vehicle market. The Passat family continued to lead the B-segment fuel vehicle market, with terminal sales of nearly 19,000 units in September. The Tiguan family also maintained its outstanding performance from the previous month, with monthly terminal sales exceeding 19,000 units, ranking among the top in joint venture mid-sized SUVs.

"Oil and Electricity Intelligence" makes efforts, new products open up new markets. 

Recently, six new models have been launched, injecting new momentum into SAIC Volkswagen's market performance. In terms of the Volkswagen brand, the newly launched Lavida L, which has been on the market for only a month, has received a warm response, helping the Lavida family’s order volume in September reach nearly three times that of August. Among them, the order volume for the new Lavida L GTS accounts for 40%, making it popular among performance-oriented users.

In terms of luxury brands, SAIC Audi's terminal sales in September reached 5,700 units, a year-on-year increase of 90%. The flagship products of its four-ring brand and letter-mark brand, namely the Audi E5 Sportback and the all-new SAIC Audi A5L Sportback, have contributed to the increase, jointly enhancing SAIC Volkswagen's competitiveness in the luxury car sector.

At the same time, the new products focus on smart upgrades to meet more users' needs across various scenarios. The Audi E5 Sportback, a groundbreaking luxury pure electric vehicle, offers the industry's first "German Driving DNA+ end-to-end flywheel model" solution, developed in collaboration with Momenta. The 2026 Pro family, consisting of the Tiguan L Pro, Passat Pro, and Teramont Pro, partners with Zhuoyue to deliver an end-to-end high-speed NOA function, advancing the intelligent experience of fuel vehicles to the 2.0 stage. Since the Pro family was launched last year, the market share of the three star family products has increased by nearly 20%. With the new achievements of SAIC Volkswagen's "Intelligent Integration of Oil and Electricity" strategy coming to fruition, the second half of 2025 undoubtedly appears to have strong momentum.

The channel synergy boosts the order volume of the dual brands significantly during the National Day week.

In addition to product strength, there is also the support of marketing and service capabilities. This year, the "Eleventh" holiday coincides with the Mid-Autumn Festival, and the Volkswagen brand is bringing users "six" (six special gifts) with multiple star models. Exclusive cash vouchers for National Day, along with a lifetime warranty for all fuel SUVs, limited-time special prices, trade-in subsidies, and financial benefits are among the many generous offerings. During the Golden Week, the Volkswagen brand showroom experienced a surge in customer traffic, with an average daily footfall of over 12,000 and a 53% increase in daily order volume compared to the previous period.

With the launch of new cars, SAIC Audi is rapidly advancing the upgrade of its showroom image, efficiently fulfilling the promise of "delivery upon launch." By the end of the year, SAIC Audi plans to establish over 240 user centers in more than 100 cities across the country, creating a reassuring, comfortable, and prestigious after-sales service experience for users. During this Golden Week of "Eleven," SAIC Audi has seen a significant increase in lead volume and potential customer volume, with order volume rising by 256% compared to the previous period.