Not Yet Entered the Market but Already Comparing to Bugatti, Is Dreame Serious About Making Cars?

The new forces challenging traditional ultra-luxury brands is no longer a novelty; some aim to compete with Porsche, while others set their sights on Ferrari. However, it's quite rare to see a brand that aims to compete with Bugatti right from the start, especially before 2025.

Now we have it, that's the Dreame car.

On August 28, Dreame Technology announced its foray into car manufacturing, becoming a new player in the automotive industry after transitioning from smart vacuum cleaners.

Chasing Cars unexpectedly directly benchmarked its first ultra-luxury pure electric product against the Bugatti Veyron and plans to launch it in 2027.

About two weeks after Duzhimi Technology officially announced its foray into the automotive industry, Duzhimi Automobile has completed its first round of financing.

At the same time, Yu Hao, the founder and CEO of Dreame Technology, led a team to Germany to select a site for the Dreame automotive factory.

The location for its German factory is right next to Tesla's Berlin Gigafactory, and the area of the new factory is reportedly 1.2 times that of Tesla's Berlin factory.

The level of publicity is evident.

In the past two days, the official Weibo account of Taimi Auto has also been launched, and some of the product information being released is quite interesting.

For example, the content of Dreame's first official Weibo post is quite topical. Apart from the product design in the concept image that resembles a Bugatti, the design of the double butterfly doors has never been seen in currently mass-produced cars.

Lynk & Co previously released a concept car called "The Next Day" with this type of design, but it was just a concept car.

Lynk & Co The Next Day concept car

Compared to the concept map, the product information released by Zhuimi in the first official Weibo post is also quite substantial.

2000MPa aerospace-grade hot-stamped steel, hidden double B-pillars, and torsional rigidity >45000Nm/deg, these parameters are considered top-notch in the current new energy vehicles.

For example, the hidden double B-pillar design seems to be adopted only by the Zeekr MIX among currently mass-produced new energy products.

The Zeekr MIX adopts this design to maximize the space for getting in and out of the car, with the B-pillar actually located at the opposing positions of the front and rear doors, hidden inside the door.

The design of outward-opening doors presents greater challenges for side collisions in vehicles. Chasing Automobile, like Zeekr, also uses 2000MPa hot-stamped steel in this aspect.

"Hot gas forming steel" may sound unfamiliar, but it is actually a type of hot forming steel process. The advantage is that it allows for more complex material shaping, enables a smaller volume while ensuring strength, and is more convenient for embedding inside the A and B pillars. This technology is also used in the Xiaomi YU7, which features ultra-high-strength steel at 2200 MPa using the hot gas forming process.

Compared to the impressive specifications such as double butterfly doors, hidden double B-pillars, and 2000MPa aerospace-grade hot-stamped steel, the only parameter that does not quite match the ultra-luxury positioning is the "torsional rigidity > 45000Nm/deg".

Torsional rigidity of the car body is related to vehicle safety, performance, and NVH performance, among others. In current new energy vehicle products, the torsional rigidity of slightly performance-oriented products is generally greater than this parameter.

For example, the torsional rigidity of the Xiaomi YU7 is 47610 Nm/deg, while the ID.7 VIZZION can achieve 46100 Nm/deg.

However, the car provided by Dreame features a vague ">" symbol, and it's uncertain whether an impressive specific number will be revealed later.

Compared to these specific data, the "disorderly opening system" mentioned in Dreame Auto's first Weibo post is more intriguing.

What I can imagine is perhaps a similar complex design of the HiPhi X with its unique combination of butterfly doors and scissor doors.

However, the concept image of the Chasing Dream car clearly depicts a coupe, so I am very much looking forward to seeing how this design will be implemented on this model.

Compared to the first piece of content, the data shared in the second official Weibo post is more "extreme."

We take a few conventional indicators, such as a 0-100 km/h acceleration of less than 1.8 seconds, a drag coefficient of 0.185, and a wheel-end torque of nearly 23,000 Newton-meters.

Among these three indicators, each one is at the top level in current mass-produced new energy vehicles, indeed reaching the standard comparable to Bugatti.

For example, a 0-100 km/h acceleration of less than 1.8 seconds. Previously, we created a "Fastest 0-100 Electric Vehicle Ranking," and we will also include the latest version here.

If the mass-produced version of the Jimi car maintains its 0 to 100 km/h acceleration performance without any reduction, then Jimi's first product will become the fastest 0 to 100 km/h accelerating new energy vehicle currently available.

Actually, disregarding the qualifier of new energy, the "0-100 km/h acceleration in less than 1.8 seconds" is also the fastest among all mass-produced cars.

After all, last year Bugatti released its new flagship model, the Bugatti Tourbillon, which features a naturally aspirated V16 engine combined with a hybrid system of three electric motors, achieving a 0-100 km/h acceleration time of just 2.1 seconds.

The acceleration from 0 to 100 is so fast, how powerful must the performance of Dreametech's first car be?

Let's take a look at Dreame's car with a terrifying wheel torque of nearly 23,000 Nm. I'll provide two sets of data for your reference:

Tesla Model S P100D wheel end torque is 10,430 Nm.

The BMW new generation driving pleasure concept car has a wheel-end torque of 18,000 Nm.

Bugatti Tourbillon

Wheel-end torque refers to the data transmitted to the tires by the motor or engine through each level of the reducer. Through the wheel-end torque, the peak torque of the motor or engine can be roughly estimated.

Due to the presence of multi-stage reducers in fuel vehicles, and because hard-core off-road vehicles have transfer cases that make calculations more complicated, the calculation method for electric vehicles is quite simple: wheel torque / reducer gear ratio = total motor torque.

According to a reduction ratio of approximately 9.5:1, the total torque of the motor in Qicheng's first automotive product is about 2421 Newton-meters.

This data is even more impressive than a 0-100 km/h acceleration in under 1.8 seconds.

Xiaomi SU7 Ultra

The Bugatti Tourbillon system, equipped with a V16 engine and three motors, has a maximum torque of about 2300 Nm, while the Xiaomi SU7 Ultra with three motors has a total torque of 1770 Nm, and the Yangwang U9 with four motors has a total torque of only 1680 Nm.

除了性能数据强到可怕，“冷媒直冷电驱至15℃，动力时刻满血”的信息也挺有意思，有点无惧电机过热，可以无限弹射的感觉了。

The performance is very strong, and the key is that this car has very low drag.

The drag coefficient of 0.185, if mass-produced, would be another industry-leading figure without any qualifiers.

Let's look forward to the actual car hitting the ground and see just how fast this "performance beast" really is.

In conclusion

In August of this year, ZHUI MI officially announced its entry into the automotive industry, with the first product expected to roll off the production line by 2027.

In contrast, Xiaomi announced its entry into the automotive industry in March 2021, and its first model, the SU7, is set to be delivered in April 2024.

Both Xiaomi took three years to venture into car manufacturing, and the time left for Zhipu is indeed limited. However, Zhipu's founder, Yu Hao, is clearly confident. He not only stated that they have conducted financial assessments for car manufacturing but also that it is within a manageable range.

According to reports from various media outlets, Dreame is currently dividing its automotive business into two brand operations, with one focusing on models that rival Bugatti, offering both electric and extended-range versions.

Another model is aimed at the Cullinan and Bentley. Yu Hao is focusing on models that benchmark Bentley and has currently planned four configurations, boldly claiming to compete head-to-head with Ideal Auto.

Perhaps we will be able to see the prototype of Tranquil's first vehicle at next year's CES.