Nissan N7 Monthly Deliveries Exceed 10,000 Units, Officially Announces Rose Mocha New Interior

On August 29th, Dongfeng Nissan held a grand N7 Autumn New Product Launch at the Chengdu Auto Show, officially unveiling the N7's brand-new limited interior "Rose Mocha" along with multiple new car purchase benefits!

The event featured a romantic sea of flowers created with 40,000 carefully selected roses from Yunnan. Wang Qianli, General Manager of the New Energy Brand at Dongfeng Nissan Automobile Sales Co., Ltd., opened the event at the center of the flower sea in a relaxed and humorous manner, using language and interactive methods favored by young people to kick off a unique new product launch. Meanwhile, Liu Xinyu, General Manager of Dongfeng Nissan Automobile Sales Co., Ltd., and Gao Zhenghao, Deputy General Manager of Dongfeng Nissan Automobile Sales Co., Ltd., along with dealer representatives, media, and car owners were invited to attend. Renowned actress and Dongfeng Nissan N7 Rose Mocha brand ambassador Mao Xiaotong also appeared at the launch event, jointly immersing in this extremely romantic atmosphere to witness the milestone moment of the N7 autumn new product launch!

N7 monthly deliveries exceed 10,000 units, major autumn new product launch announced

As Dongfeng Nissan’s first flagship model in its smart electric transformation, the N7 has seen continuously rising market performance since its launch. In June, it secured the top spot among joint-venture pure electric vehicles with retail sales of 6,189 units. In July, it ranked first among joint-venture pure electric sedans with sales of 6,455 units. Sales have continued to climb in August, with the N7 achieving a Top 2 ranking among mid-to-large pure electric sedans for eight consecutive weeks, and holding the No.1 spot on the joint-venture new energy vehicle leaderboard for three consecutive weeks, making it the top choice for more and more young families. Now, with production capacity doubled, N7 deliveries have risen for four straight weeks. By the end of August, monthly deliveries will exceed 10,000 units, making it the first joint-venture pure electric model to achieve “over 10,000 units delivered in a single month.” The delivery waiting period has been greatly shortened; new customers now only need to wait 2 to 4 weeks, and in some regions, customers can even receive their cars within 1 to 2 weeks.

Regarding the N7’s recent phased success, Wang Qian, General Manager of Dongfeng Nissan’s New Energy Brand, shared at the press conference why the N7 is so popular among consumers: “Features that are usually only found in cars priced at 200,000 RMB are now available in the N7, which is priced below 150,000 RMB.” As a “super-comfortable, mid-to-high-end pure electric sedan” custom-made for mainstream Chinese families, the N7 integrates five industry-leading technologies—the AI Zero-Pressure Cloud Cushion Seats, comprehensive intelligent anti-motion sickness technology, end-to-end integrated driving assistance system, NISSAN OS advanced in-car system, and an ultra-safe battery that has passed the industry’s most stringent four-needle multi-cell no thermal runaway test. With its outstanding capabilities tailored for families and highly competitive pricing, the N7 has won unanimous praise from both the media and users.

Driven by real user needs, co-create "Rose Mocha" with Mao Xiaotong.

The creation of the brand-new limited interior "Rose Mocha" for the N7 stems from Dongfeng Nissan's deep insights into its users and its relentless pursuit of an ultimate user experience. Regarding this, Wang Qian, General Manager of Dongfeng Nissan's New Energy brand, stated: "This unique new aesthetic experience is sure to bring everyone a lifestyle that transcends the car itself, full of taste and style!" He also specifically mentioned that during the Qixi Festival, the "N7 Limited Rose" at the Dongfeng Nissan booth would be given to friends on-site. This gift not only embodies the romantic meaning of the "first rose of Qixi" but also reflects the concept of environmental protection, receiving widespread acclaim from the audience!

Research shows that among N7 owners, 59% are young users and as many as 33% are female drivers. It is precisely the favor of the young group and female users for the N7 that inspired Dongfeng Nissan to create the brand-new limited interior color "Rose Mocha" when many users were looking forward to more unique and premium color options. They also invited the well-known actress Mao Xiaotong to participate in the conception and naming of the new color, appointing her as the ambassador for Dongfeng Nissan N7 Rose Mocha. With her beauty and spirited charm, she brings a different interpretation to the N7, unlocking more excitement for N7 owners!

At the press conference, Mao Xiaotong looked radiant and charming in a long dress amidst a sea of flowers, perfectly complementing the oat rice-colored N7. With a healing smile, she shared with everyone, as if chatting with friends, the story of how she and the N7 team worked together to come up with the new color. She said, "Rose Mocha is a beauty that can be appreciated by any gender. It's not just romantic and sweet, but also confident and powerful." This stylish new color breaks the traditional boundaries of gender aesthetics, becoming a versatile new interior choice for the N7 that appeals to both women and men alike.

Mao Xiaotong further explained the design origin of "Rose Mocha": its inspiration comes from the natural colors of autumnal warm glow, mineral clay, and roses. To create a "Rose Mocha" that everyone would be satisfied with, the N7 team even studied color trends from major fashion weeks, home design exhibitions, and art shows. Additionally, Wang Qian, General Manager of Dongfeng Nissan New Energy Brand, stated that behind the development of this brand-new limited interior is an extremely rigorous craftsmanship pursuit—after 27 rounds of precise color adjustment tests and the special establishment of a "Hundred-Person Emotion Laboratory," they successfully locked in the color that best conveys warmth and happiness using an "emotion algorithm."

In addition to outstanding color, Dongfeng Nissan collaborates with top global suppliers to carefully select the most suitable materials. Different materials undergo specific adjustments to achieve uniform color tones among them. Furthermore, rose gold trim is embedded in places such as the steering wheel logo, air conditioning vents, back of the seat headrests, and the rear central armrest cup holder. Even the seat belts are meticulously matched in color, ultimately creating an interior atmosphere with a strong sense of visual unity.

Three themed wallpapers matching the "Rose Mocha" and the world's first TPE negative ion carpet are launched simultaneously. The world's first TPE negative ion carpet, patented and applied for the first time in car mats, provides forest-like fresh air for drivers and their families, enhancing the driving experience through attention to detail!

New version with new benefits, delivering a new aesthetic experience.

Along with the autumn new product launch, Dongfeng Nissan is simultaneously offering more flexible and user-friendly limited-time exclusive gifts.

For N7 users purchasing the Pro and Max versions, they can opt for the Rose Mocha interior worth 7,000 RMB for free for a limited time. This offer is considerate not only for new users but also for existing users. Those who have locked their orders but have not yet been assigned a vehicle (Pro/Max version) can also participate in the limited-time reconfiguration. Moreover, the co-driver's AI zero-pressure cloud blanket seat, which is highly favored by consumers, continues to be offered for free.

It is worth mentioning that considering the different preferences of various regions and groups, Dongfeng Nissan has decided to give the choice to users by offering a 5000 yuan optional package fund. This can be used to offset the cost of technology packages, sports packages, intelligent refrigerators, heat pump air conditioners, and other personalized equipment, providing more flexible configuration options. This truly starts from the actual needs of the users and further lowers the threshold for owning a high-quality automotive lifestyle.

In addition, Dongfeng Nissan has also launched generous car purchase benefits, including a trade-in subsidy of up to 8,000 yuan, low-interest financing options starting from zero down payment for up to five years, as well as worry-free services covering warranty, charging, and vehicle usage.

The Dongfeng Nissan N7 Autumn New Product Launch brought a brand-new experience of beauty, beauty and life that is more in tune, immersive, and warmer, in a way that contemporary young people find enjoyable and relatable. This is not only a successful exploration of contemporary young people's lifestyles and cultural approaches, but also a journey that breaks boundaries and connects with young audiences.

From the launch of the N7 to its first OTA update, and then to the release of new autumn products, Dongfeng Nissan has taken only four months to establish a new benchmark for intelligent electrification transformation among joint-venture brands, positioning itself as a "new force among joint ventures." Looking ahead, Dongfeng Nissan will continue to adhere to a user-centric approach, deepen product iteration and service upgrades, and strive to make every N7 the "best home" carrier for users' happy lives, accompanying more families as they journey toward broader and better life scenarios.