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NIO Responds to Criticism Over 300 Yuan/Bottle Hand Soap in NIO Houses: "We Use Bulk Purchase Prices. Those Complaining Don't Understand the Industry."

Fast Technology 2025-03-25 09:57:15

Gadget Tech March 25消息，日前，NIO held a small-scale meeting in Beijing, during which the company shared substantial information regarding its recent organizational changes and profit targets. Furthermore, in response to questions from outside parties, NIO's Li Bin and other executives provided relevant explanations.

Previously, NIO House, a dedicated space created by NIO for its车主打造的专属空间NIO House（牛屋），designed to be upscale and luxurious, drew criticism from netizens. Some users noticed thatInside the Cow shop, the Isos hand sanitizer on the market can reach up to 300 yuan per bottle, a chair priced at 600,000 yuan, questioning the lavish spending by NIO.

For Niu House's hand soap priced at 300 RMB per bottle, NIO President LiHong Qin responded as follows:I have used a luxury brand hand wash in the past, and the company has a collective procurement price, which is a commercial secret.

The efficacy of the drug is more than 70% and even up to 90%.So the purchase price and the retail price of the hand sanitizer that the public sees are different, and the person who mentioned this is just not in the know.

Later, Nio House used NIO Life hand soap, priced at 70 yuan. As a basic business unit, they definitely get a discount on the purchase, so the actual cost of the hand soap is already well below 70 yuan. It also has a good aesthetic, and the fragrance is comparable to high-end brands.

Besides, Qin also says there are many rumors outside of the area regarding the pricing of seats at Hong Kong International Airport. For example, the "China Eastern Airlines office chairs" in the Hong Kong International Airport for 6 million yuan are not discounted far from 6 million yuan.It was previously said that the annual rent for the Niu House at NIO Oriental Plaza is 40 million, which is far from 40 million. "Whoever offers 30 million, I will sublease it to them tomorrow."

Many users have said, "Bingo has closed the Nio House," but Li Bin stated that Nio has never considered closing the Nio House, as it is a very important symbol for Nio. This relates to the contradiction between cost reduction and luxury positioning.

Li Bin believes, regardless of what others think, NIO users feel the cars they buy are worth it, whether in terms of product or service. NIO believes it should stick to what is truly valuable for users.

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NIO Responds to Criticism Over 300 Yuan/Bottle Hand Soap in NIO Houses: "We Use Bulk Purchase Prices. Those Complaining Don't Understand the Industry."

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