Berry Global announced the expansion of its B Circular series standard packaging solutions. The company, designed for recyclability, is expanding its reach in the home and personal care market. Users can now access cost-effective and more sustainable packaging solutions.
This extension includes 35 items available for users, such as triggers, screws, child safety and flip-flop seals, jars, as well as screw-fixed nozzles and brush applicators. Products can now be made from post-consumer recycled (PCR) plastic, ranging from 30% to 100%, further enhancing recyclability.
This series includes specific packaging made from polypropylene, which can be designated for recycling using Berry's proprietary CleanStream domestic recycling machinery. CleanStream is a key component of Berry's Impact 2025 sustainability strategy, and the technology produces recycled PP with quality up to 100% recycled content for food packaging applications.
"A report from Euromonitor last year emphasized that 71% of brands plan to use 'sustainable packaging' claims in their new product launches, and we believe this trend will continue into 2025 and beyond," said Sarah De La Mare, Product Line Director of Closures and Triggers at Berry Global CPI.
"Our B Circular packaging solutions help brands provide the more sustainable packaging that most consumers are now demanding, without compromising on performance, aesthetics, or functionality." By combining Berry's design and engineering skills with the company's global scale, the B Circular Range can regularly secure a reliable supply of high-quality circular resins. These products aim to eliminate waste and pollution through design while maintaining the use of products and materials, which are two fundamental principles of the circular economy.
In addition, the use of PCR and enhanced recyclability aligns with the guidelines of RecyClass and the Association of Plastic Recyclers. This also includes the development of reusable and refillable packaging, lightweight technologies, and the use of renewable resources such as forestry waste and waste cooking oil to replace fossil fuel materials.
De La Mare summarized: "As we expand our product range, we are helping more companies, big and small, to fulfill their sustainability commitments and to bring solutions that contribute to the circular economy to market more quickly."
