Moutai, wuliangye, luzhou laojiao, and fenjiu take the top four spots in the 2025 global spirits brand value top 50!
The UK brand evaluation agency "Brand Finance" released the "Alcoholic Drinks 2025" global brand value ranking. In the "Spirits 50" category, Chinese brands Moutai, Wuliangye, Luzhou Laojiao, and Fenjiu took the top four positions, while Yanghe and Gujinggong also made it into the top ten.
Brand Finance uses the royalty rate method to calculate the value of brands in its ranking table. This method estimates the future income attributable to the use of patents by calculating a brand's royalty rate in order to achieve "brand value." It can be understood as the net economic benefit the licensor can obtain through brand licensing in an open market.
Rank Brand Location Brand Value/Annual Growth Rate
1. Moutai, China, $58.377 billion / +16.5%
2. Wuliangye, China, $27.778 billion / +7.3%
3. Luzhou Laojiao China USD 6.347 billion / -23.0%
4. Xinghuacun Fenjiu, China, $5.873 billion / -18.9%
5. Hennessy France $5.334 billion/+2.4%
6. Yanghe, China, $4.978 billion / -21.6%
7. Jack Daniel's, USA, $4.437 billion / +16.0%
8. Gujing Gong Jiu, China, $3.566 billion / -19.7%
9. Bacardi Bermuda 3.32 billion USD/+38.2%
10. Johnnie Walker, United Kingdom, $3.066 billion / +20.9%
11. Smirnoff Vodka, Russia
12. Crown Royal Whisky Canada
13. Patrón, Mexico
14. Guoyuan China
15. Don Julio, Mexico
16. High Noon USA
17. The Macallan, United Kingdom
18. Absolut Vodka, Sweden
19. Emperador, Philippines
20. Baileys Ireland
21. Chivas Regal, United Kingdom
22. Ruang Khao, Thailand
23. Grey Goose Vodka, France
24. Aperol, Italy
25. Royal Stag, India
26. Jameson, Ireland
27. Ballantine's, United Kingdom
28. Casamigos USA
29. José Cuervo, Mexico
Captain Morgan, Jamaica
31. Chamisul (Jinro) South Korea
32. Suntory Whisky, Japan
33. McDowell's India
34. Bombay Sapphire, United Kingdom
35. Martell, France
36. Shede, China
37. Kweichow Zhenjiu, China
38. Rémy Martin, France
39. Ginebra San Miguel, Philippines
40. Gordon's United Kingdom
41. Martini Italy
42. Kouzi Distillery, China
43. Jagermeister, Germany
44. Imperial Korea
45. Twisted Tea USA
46. Sichuan Swellfun (Shuijingfang) China
47. Yingjia, China
48. Raki (Yeni Raki) Turkey
49. Nikka, Japan
50. Campari, Italy
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