Key Information Revealed at New Chang’an Group’s First Media Briefing

This afternoon, China Changan Automobile Group Co., Ltd. (New Changan) held its first media briefing since its establishment. The core management team of the group made a collective appearance, introduced the overall situation of New Changan, and answered questions from the media and investors.

At the same time, the heads of various sub-brands also shared their performance for the first half of 2025 and related business plans thereafter.

First, the host will introduce the leadership team of the new group one by one, including:

Zhu Huarong, Party Secretary and Chairman of China Changan Automobile Group Co., Ltd.

Zhao Fei, Deputy Secretary of the Party Committee and Director of China Changan Automobile Group Co., Ltd., has been nominated as a candidate for the General Manager of China Changan Automobile Group Co., Ltd.

Tan Benhong, Deputy Secretary of the Party Committee and Director of China Chang'an Automobile Group Co., Ltd.;

Jia Lishan, Deng Wei, and Deng Yueming are members of the Party Committee of China Changan Automobile Group Co., Ltd., and have been nominated as candidates for the position of Vice President of China Changan Automobile Group Co., Ltd.

Wang Kun, a member of the Party Committee Standing Committee of China Changan Automobile Group Co., Ltd., has been nominated as the Chief Accountant of China Changan Automobile Group Co., Ltd.

Pu Xingchuan, a member of the Standing Committee of the Party Committee of China Changan Automobile Group Co., Ltd., has been nominated as a candidate for the position of Deputy General Manager of China Changan Automobile Group Co., Ltd.

Zhu Huarong then briefly introduced the basic situation of the new Changan Group. Zhu Huarong said that as the newly established 100th central state-owned enterprise, the founding of the new Changan is not merely a business action, but a comprehensive consideration of national strategic deployment, industrial development strategy, and the future globalization strategy of Chinese enterprises. It carries the mission of making China a strong automobile nation and leading industrial upgrading.

The establishment of New Chang'an is conducive to further enhancing Chang'an's core functions, better achieving high-level self-reliance and self-improvement, leveraging Chang'an's advantages, strengthening independent innovation capabilities, improving intelligent vehicle and component manufacturing levels, enhancing the resilience and security of the industrial chain, and playing the leading role and value of central enterprises.

In the first half of this year, Changan's total revenue reached 146.9 billion yuan, with cumulative sales of 1.3553 million vehicles, a year-on-year increase of 1.59%, marking the highest level in nearly eight years. Among them, cumulative sales of independent brands were 1.1506 million vehicles, up 2.61% year-on-year; cumulative sales of new energy vehicles reached 451,700 units, a year-on-year increase of 49.05%.

Changan's sales target for 2025 is 3 million vehicles, with total revenue of 355 billion yuan. Of these, the sales target for new energy vehicles is 1 million units, and the overseas sales target is also 1 million units.

The goal of New Changan is to build a world-class automobile group with global competitiveness and independent core technologies. This is the goal and mission entrusted to New Changan by the nation. By 2030, New Changan aims for a production and sales volume of 5 million vehicles, with new energy vehicles accounting for over 60% and overseas sales exceeding 30%. Striving forward, it seeks to enter the global top 10 automakers.

Zhu Huarong said that the goal for the new Chang'an vehicles has not changed, but the systematic capability of the new Chang'an has undergone significant changes. This presents new requirements for scale, efficiency, and effectiveness, including the formation of future strategic businesses in areas such as vehicles, components, logistics, commerce, finance, and emerging industries, all of which will be expanded overseas.

In the next five years, the new Changan will launch more than 50 new energy products for the global market, forming a full-spectrum new energy portfolio and building three major brands: Avatr, Deepal, and Changan. This will include both new energy and fuel vehicles, while strengthening the layout of forward-looking technologies and emerging industries.

In the next decade, New Changan will invest a total of 200 billion yuan in the new automotive sector and add 10,000 people to its technological innovation team. It will establish a complete innovation system, ranging from foundational research and development, platform architecture, and core components to end products and business models.

Zhu Huarong revealed that although the new Changan has only been established for one day, many large groups and enterprises have already approached them to implement strategic cooperation, integrate resources, and pursue collaborative development.

Zhu Huarong lamented that Changan had too few resources in the past, but now, as a new group, it feels like they have inexhaustible resources. The new Changan faces a vast world with various opportunities for future development.

"New mission, new responsibility, new actions. The new Chang'an will open a new chapter, ensuring the nation’s confidence, satisfying society, and earning the love of investors and employees."

01 New energy, intelligent, and global system capabilities

In 2017, Changan Automobile launched the "Third Entrepreneurship – Innovation and Entrepreneurship Plan," aiming to build culture, efficiency, and software capabilities into its core competencies and transform into an intelligent low-carbon mobility technology company. In the field of new energy, the "Shangri-La" plan was released in 2017. In the field of intelligent technology, the "Beidou Tianshu" plan was launched in 2018. In the overseas market, the "Haina Baichuan" plan was introduced in 2023.

Changan Automobile has currently established three major brands: Changan, Deepal, and Avatr. Under the Changan brand, three series have been developed: Changan YINLI, Changan QIYUAN, and Changan KAICHENG, forming a differentiated independent brand matrix. Additionally, through joint ventures, they produce and sell models under the Ford, Mazda, and Jiangling brands.

Tan Benhong said that it is quite remarkable for Changan to carry out structural adjustments while maintaining considerable sales and market share at the high level of 2 million vehicles. Moreover, the launch of Changan's three major brands and related products has also brought significant changes to the overall image of the Changan brand.

In the second half of the year, Changan's work will continue to be based on the "Shangri-La Plan," the "Beidou Tianxu Plan," and the "Haina Baichuan Plan," accelerating the development of capabilities in new energy, intelligentization, and globalization to create a world-class new brand of Chinese intelligent manufacturing.

The specific strategy will focus on four main areas:

First, we focus on driving traffic to maximize the commercial value of existing products. Second, we focus on new products, which means capturing incremental growth. In the second half of the year, all three major brands will launch new products, most of which are developed based on global standards and market demands.

Third, focus on international markets. We must steadily advance in overseas markets. In the first half of this year, personnel arrangements for overseas operations have been completed, with five major overseas regions established as primary departments. Overseas markets will also become an important segment for Changan in terms of sales and scale.

Finally, we will focus on innovation. In the second half of the year, more innovative technologies and products will be launched. What Changan needs to do is to use better mechanisms and resources to further boost sales.

According to Changan's previous plan, in the next three years, Changan will launch 35 new intelligent vehicles, covering multiple brands such as Changan Qiyuan (10 models), Deep Blue Auto (10 models), and Avita (7 models). These new cars will further meet market demand and drive sales growth.

Avita 02: Continuing the mission of elevating the new Changan brand.

Avita is a high-end intelligent electric vehicle brand. Since the launch of the Avita 11 in 2021, Avita has steadily established itself in the high-end intelligent electric vehicle market within just a few years by continuously introducing new products, upgrading technologies, and expanding its market presence, becoming one of the brands attracting significant consumer attention.

Chen Zhuo, President of AVATR Technology, said that AVATR’s current average selling price is close to 300,000 yuan, with the highest price reaching the 700,000 yuan range. Building a high-end brand is not only a national strategy, but also the dream of Changan people. AVATR will continue to shoulder the mission of elevating the new group brand, striving to create a world-class intelligent new energy luxury brand.

Chen Zhuo believes that New Changan is a valuable opportunity for Avita. New Changan will accelerate the upgrading of industrial resources and fully empower Avita in areas such as finance, commercial markets, and coordination between original and replacement parts, enabling Avita to accelerate its participation in future competition.

Changan Automobile and CATL are the first and second largest shareholders, with Changan Automobile holding a 40.99% stake and CATL holding a 14.1% stake. Huawei, as a partner, mainly provides intelligent auxiliary driving algorithms, intelligent cockpit, and other intelligent components.

Avatr leverages Changan Automobile’s expertise in intelligent manufacturing and CATL’s breakthroughs in battery technology, integrating Huawei’s cutting-edge technologies in smart mobility to build a new-generation intelligent electric vehicle technology platform characterized by a new architecture, powerful computing, and high-voltage fast charging.

Regarding the cooperation with Huawei and CATL, Chen Zhuo stated that in addition to business and capital collaboration, all parties are striving to jointly build the brand. Huawei and CATL, leveraging their strong technological capabilities, have provided Avita with advanced intelligent electric vehicle solutions, becoming one of Avita's core competitive advantages in the field of intelligence.

Just a few days ago, the intelligent digital factory jointly built by Avatr, Huawei, and other partners was officially inaugurated, with an annual production capacity of 280,000 vehicles. In the second half of next year, Avatr will jointly launch a new co-created product with Huawei, which will feature several industry firsts and is expected to become another blockbuster for Avatr.

Avita currently offers four models: Avita 11, Avita 12, Avita 07, and Avita 06, completing its three-year, four-car strategic layout, covering different types such as SUVs and sedans. In the first half of this year, Avita's sales reached 59,200 units, achieving a year-on-year doubling. In June alone, sales hit 10,200 units, a 117% increase year-on-year, marking four consecutive months of sales exceeding 10,000 units.

In 2025, Avita will challenge an annual sales target of 220,000 vehicles. By 2030, it will launch 17 new models, forming a comprehensive product lineup covering sedans, SUVs, sports cars, and MPVs, aiming to achieve global sales of 800,000 vehicles and become one of the top three high-end automotive brands in China.

In September last year, Avita entered the Thai market. Within one year, Avita has expanded to 25 countries and regions, with overseas model prices starting from 500,000 to 700,000 yuan.

Avita plans to enter more than 50 countries and regions by the end of this year, establishing over 160 channels, aiming to achieve an overseas annual sales volume of 15,000 units, and reaching a scale of 60,000 units by 2027. By 2030, more than 50% of sales will be from overseas markets.

03 Deep Blue: Will run faster, launching new cars intensively in the coming months.

Under the overall architecture of New Changan, Deep Blue is positioned to target the mid-to-high-end mainstream audience, offering new energy products priced between 150,000 and 300,000 yuan for young global users. Deng Chenghao, CEO of Deep Blue Auto, stated that the new Deep Blue aims to move upward and become a tech-savvy sporty lifestyle brand.

As the core brand of Changan's new energy sector, Deep Blue plays a crucial role in Changan's new energy transformation. Previously, Deep Blue released the "Smart Leadership 2030" strategy, aiming to achieve an annual sales volume of 2 million vehicles by 2030, launch a total of 30 new models, consolidate its position as the industry leader in new energy vehicle sales among central enterprises, and firmly establish itself as a world-class electric vehicle brand.

Currently, Deep Blue Auto offers six models: Deep Blue SL03, Deep Blue L07, Deep Blue S07, Deep Blue G318, Deep Blue S05, and Deep Blue S09, covering the price range of 150,000 to 350,000 yuan.

In the first half of 2025, Deepal Automobile delivered 143,000 vehicles, a year-on-year increase of 71%. In June alone, Deepal Automobile sold 29,900 vehicles, representing a year-on-year growth of 79.44%.

In the second half of the year, Deepal will accelerate its pace and intensively launch more new products, especially in the coming one or two months, with a new model hitting the market every half month. This Friday, the Deepal S05 620km Long Range Edition will be officially launched. The entire lineup comes standard with class-leading 3C ultra-fast charging, allowing the battery to charge from 30% to 80% in just 15 minutes.

In the fourth quarter of this year, Deep Blue will launch the all-new super intelligent coupe Deep Blue L06. This vehicle is the first brand-new model of the new Deep Blue series, equipped with the world's first 3nm automotive-grade cockpit chip and laser radar as standard across all variants. Deep Blue aims to make the L06 the king of intelligent cars in its segment.

Deng Chenghao said that by 2025, the layout of the first generation of Deep Blue products will be completed, and the development of the second generation has already begun, with launches starting next year. Over the next five years, a total of 30 new mainstream and differentiated models will be introduced to meet the needs of different users.

In terms of technology, Deep Blue will continue to strengthen its leading position in power systems. In 2026, it will launch a battery that does not catch fire in collisions at 120 km/h, as well as the world's most highly integrated and efficient electric drive. In the medium to long term, it will release original technologies such as next-generation advanced batteries.

Facing the overseas market, Deep Blue will continue to implement Changan's "Hai Na Bai Chuan" plan, focusing on the "1+5+2" global market layout, adhering to a multi-product and multi-powertrain approach, embarking on high-quality overseas expansion, and advancing towards a new journey of internationalization.

Currently, the Deep Blue models S07, L07, S05, G318, and S09 have been successively introduced into five major regions: Southeast Asia, the Middle East and Africa, Central and South America, Eurasia, and Europe, covering 66 countries and regions. Monthly sales contributions this year are expected to reach 6,000 to 8,000 units.

04 Changan Qiyuan: The Pillar of Scale and Profitability

As a pioneer in Changan's digital transformation, Changan Qiyuan carries the strategic mission of Changan Automobile's digital and intelligent transformation in the new energy sector. Thanks to Changan Automobile's continuous efforts in the independent brand and new energy track, in less than two years, cumulative sales have exceeded 220,000 vehicles, gradually showcasing the speed and strength of Changan's transformation as a central state-owned enterprise.

Changan Qiyuan is making steady progress. In the first half of this year, the cumulative sales reached 160,000 vehicles, a year-on-year increase of 22.9%. June sales were 38,771 vehicles, continuously strengthening its brand positioning as a "comfortable and worry-free mobile lifestyle provider."

The Changan Qiyuan Q07 has been the top-selling new energy mid-size SUV under 250,000 yuan for three consecutive weeks, with cumulative deliveries successfully surpassing 30,000 units. This model has set the record for the fastest delivery of 10,000 units among B-segment plug-in hybrid SUVs and has successfully ranked second in sales for SUVs in this category, making it undoubtedly the dark horse model of the first half of the year.

Ye Pei, Executive Vice President of Changan Automobile, stated that Changan Qiyuan is the backbone and firm support of Changan. The new Changan will provide stronger brand endorsement for Qiyuan, offering "upgraded value and downscaled supply" in product strength, targeting mainstream global family users. With practical pricing, it aims to enable users to drive superior vehicles, promoting the widespread adoption of intelligent mobility lifestyles.

Ye Pei explained that under the Changan architecture, Changan Qiyuan has three core capabilities. Firstly, it features a dual-leading design: Qiyuan has a leading aesthetic and spaciousness, which can fully address family concerns.

Secondly, the ultra-agile architecture consists of an SDA architecture and a multi-dimensional power architecture. Through ultra-agile development, it delivers a product cluster with ultra-fast speed, low cost, and high experience.

Third is the new ecological connection, constructing a user-centered ecosystem. Ye Pei stated that an ecosystem is not designed, but grown. Qiyuan builds a platform, provides value, and promotes multi-party co-construction and co-creation, turning the ecosystem into a value chain that benefits all participants. At the same time, it offers users vehicle usage guarantees, allowing user feedback to continuously improve.

In the second half of this year, Changan Qiyuan will launch three new products, including the Q07 Laser Edition, Changan Qiyuan A06, and a brand new pure electric compact SUV codenamed B216. In 2026, they will launch a new compact sedan and SUV products, and by 2027, they will introduce two medium to large-sized products.

As the backbone and firm support of Changan, Changan Qiyuan aims to achieve a global sales target of 1 million vehicles by 2027 and 1.8 million by 2030, becoming a key player in scale and profitability, propelling the new Changan into the ranks of world-class automotive companies.

05 Chang'an Attraction: Continue to Stabilize the Basic Sales Volume of Chang'an

While the sales of new energy vehicles are rapidly increasing, Changan Automobile's base in fuel vehicles cannot be overlooked. Under the Changan brand, the Gravity series, which is a consolidation of the CS series and UNI sequence, is also a major contributor to Changan Automobile's total sales.

In the first half of this year, Changan Yinli's sales reached 470,000 units, with the CS75 series accounting for nearly one-quarter of the sales at 117,000 units, representing a year-on-year increase of 12.1%. Leveraging the power of Blue Whale iDD hybrid technology, the product lifecycle of the CS75 series has been extended, with total sales now exceeding 2.8 million units.

In May, Changan Eado was crowned the national champion in retail sales of fuel-powered sedans.

It is worth mentioning that in May this year, Changan Automobile appointed two new Product CEOs to manage the Qiyuan and Yinli brands respectively. Di Zhirui, former General Manager of the Qiyuan Marketing Department, became the Product CEO of Qiyuan, while Yuan Zhixiong, previously General Manager of the Yinli Marketing Department, took on the role of Product CEO for Yinli. Both report to Ye Pei.

For the recent personnel adjustments at Gravity and Pioneer, Changan Automobile aims to streamline the functions of product development and marketing to boost sales. According to the plan, Changan Automobile will strive to achieve a sales target of 3 million units by 2025, with the Changan brand responsible for 2.28 million of those units.

To some extent, the sales of the "Yinli" model are related to whether Changan Automobile can achieve its annual sales target. Especially in the current situation where the market share of fuel vehicles continues to shrink, stabilizing the sales of Changan "Yinli" has become one of Changan's strategic priorities.

With the 500Bar ultra-high pressure direct injection new Blue Whale engine, multiple key models under Changan Power have been comprehensively upgraded. Yuan Zhixiong stated that within the next two months, Changan Power will consecutively launch three major new models: the new UNI-V (officially launched on August 7), the fourth-generation Yidong (rolled off the production line on July 31), and the fourth-generation CS55 PLUS, kicking off Changan Automobile’s market battle for the second half of the year.

Based on the advanced Blue Whale 3.0 technology, Changan Gravity will continue to launch a variety of powertrain models, including gasoline, plug-in hybrid, and hybrid vehicles, to maintain stable sales and further expand both domestically and overseas. At the same time, through continuous technological innovation and adhering to the group’s three major strategies, we aim to provide mainstream household products that are safe, energy-efficient, and intelligent.

From today’s communication meeting, it is not difficult to see that traditional car manufacturers face numerous challenges and growing pains in their transition to new energy vehicles. Even as a newly formed central enterprise group, the new Changan will continue to intensify efforts in technology, products, management, and systems in the face of fierce market competition. Going forward, the new Changan will focus on continuously building and optimizing product strength, traffic strength, and ecosystem strength, striving to advance towards becoming a world-class automotive group.