Green fields wander the moon, clear skies intermittent clouds. This week, the biggest highlight in the home appliance industry isAWE2025, whether participating in the exhibitionof, whether they are domestic and foreign appliance companies that have not participated in the exhibition, are all paying attention to the signals released by the showsignals and trends. In the view of the home appliance industry, this AWE2025 is held during the period of the national subsidy policy for home applianceshandle, intended to boost the industry's morale, but in home appliancesfront lineMarket, the sense of weakness in consumption, the powerlessness of manufacturers, still an unsolved problem. Alreadyrapid growthOver 30 years of Chinese home appliances, what is needed next is not speed, but endurance and strength. Adjusting to the right state of operation, development, and competition is what appliance manufacturers need.ofmaximum topic

Gree and Auxone after anotherdebut of multiple brands this weekexpansionthe market operation strategy. Among them, the brands Gree and Jinghong will accelerate the operation of full-category products to seize，Dasonic is still focusing on household appliances;AUX simultaneously showcases three brands in the air conditioning field: AUX, Huasuan, and AUFIT, each targeting different user groups, focusing on youth, quality, and cost-effectiveness.，intended to expand the air conditioning market size。

Since Haier Group's "helmsman" Zhou Yunjie made his debut, this weekagainWelcoming the collective debut of "Haier Brothers": Wu Yong, General Manager of Haier Refrigeration Industry; Zhao Yanfeng, General Manager of Haier Smart Home China Region; Cheng Chuanling, General Manager of Haier Washing Machine China Region; Song Yujun, General Manager of Haier Air Industry; Li Pan, General Manager of Haier Smart Home Overseas Market, and others made their appearances in succession.，Aimed at creating IP for entrepreneurs and product managers to drive traffic, acquire customers, and attract users for the company。

Dreame, as a newcomer to the home appliance industry, has received high attention from the entire industry. This is the third company, after Xiaomi and Viomi, to announce its entry into the large home appliances, kitchen appliances, and other industries, and to open up the whole-house home appliance track. Currently, Dreame has only showcased its kitchen appliances, large home appliances, and related technologies. How it will go to market and compete in the future is expected to require further exploration and accumulation of time. However, at present, Viomi's operation status in the whole-house home appliance sector does not seem optimistic.

In recent years, the home appliance industry, home appliance companies, and the home appliance market have always been a "true reflection" of both ice and fire. For capable companies, opportunities always outweigh challenges, whereas for those lacking strength, means, and ideas, the challenges of development will be even more severe and prominent. Therefore, the home appliance market never lacks opportunities or manufacturers; it just lacks capable manufacturers.

AWE2025 showcases AI technology empowering industries

The China Home Appliance and Consumer Electronics Expo (AWE2025) opened in 2025. As one of the world's top three home appliance and consumer electronics exhibitions, AWE2025 attracted both Chinese and foreign companies such as Haier, Hisense, TCL, Changhong, GREE, Sony, Samsung, LG, and Huawei to participate. However, companies like Midea, Galanz, A.O. Smith, Rinnai, SAKURA, Xiaomi, Skyworth, and KONKA did not participate. At this exhibition, AI took center stage, with robots showcasing their capabilities. Major companies demonstrated the deep integration of AI technology into daily life scenarios, turning the concept of "smart living" into a tangible reality.

This year, with the breakthrough of AI large model technology represented by DeepSeek, the home appliance industry has ushered in a new round of innovation opportunities, bringing about another leap in intelligent products and services. Self-developed intelligences such as Haier's "AI Eye," Hisense's StarSea large model, and TCL's Fuxi AI have been applied to home appliances on a large scale for the first time. TVs, refrigerators, and kitchen appliances have all been connected to Deepseek, allowing products to transcend the traditional passive response mode of home appliances, transforming into "smart life assistants" and painting a picture of "unmanned household chores" gradually unfolding.

Gree Electric announces Dong Mingzhu's Healthy Home strategy

At AWE2025, GREE Electric Appliances participated with the theme "Gree is Really Good." The three major brands of consumer products, GREE, Jinghong, and TOSOT, as well as self-developed chips, molds, compressors, motors, and other industrial products, were showcased, presenting a full range of home appliance products. The GREE "Wind Does Not Blow on People" series of floor-standing units, wall-mounted units, and central air conditioners made their first collective appearance. The GREE refrigerator display area featured four major series of products. The new Ⅱ generation heat pump care machine from GREE meets high-quality care needs. GREE also exhibited water purifiers equipped with the LTS all-dimensional water purification system, the Whale Wave water purifier, and other products.

Gree Electric also officially launched the "Dong Mingzhu Healthy Home" strategy, including store layout and construction, as well as the concept of whole-house healthy home appliances behind the strategy: stores will strengthen three functional areas—health and leisure, product experience, and live interaction—with a plan to open 3,000 stores this year, ultimately achieving a goal of 10,000. Since the opening of the Dong Mingzhu Healthy Home capital store on March 13, it has hosted a total of 22 offline experience and interactive events. While setting up physical stores, it has also simultaneously launched video channels and Douyin for online live-streaming sales under the name "Dong Mingzhu Healthy Home Capital Store."

Upgrade and Renewal Standards: Haier AI Empowering Whole House Appliances

Haier Smart Home held an ecological conference with the theme of "AI Life, Wisdom for Ten Thousand Homes" at the Shanghai World Expo Center. On-site, Haier Smart Home showcased the latest achievements of its 10-year layout in smart homes: by releasing the AI Eye series of cutting-edge technologies, it enabled another upgrade to the smart home. The "AI Eye" was first implemented in the Connoisseur Series, achieving a transition from "doing household chores for people" to "no-human household chores." In addition, Haier Smart Home is accelerating the implementation of AI life in various countries and regions around the world through technological innovation, once again leading the evolution and iteration of global smart living.

At the AWE exhibition, Haier Smart Home also officially launched the "Renewal Ten Thousand Mile Journey" activity and released the "Three Goods Standard White Paper." This standard covers the entire chain of "good products, good service, good quality," meeting consumers' demand for a high-quality life. Haier Smart Home also leverages its comprehensive online and offline network advantages to promote the "last mile" reach of its trade-in services. This move not only responds to users' calls for "both national subsidies and peace of mind" but also further solidifies Haier's benchmark position in the industry.

Midea side cabinet refrigerator launched, Huawing focuses on cost-effectiveness

Based on a keen insight into the design trends of the home industry and user needs, Midea refrigerators break through industry boundaries, innovatively creating the industry's first sideboard refrigerator.。AWE2025Exhibition JD Electrical Appliances Exhibition Area, Midea's first launch of the world's thinnest new species of refrigerator - the sideboard refrigerator makes its debut.this isThe world's first refrigerator designed for restaurants, which for the first time brings large-capacity refrigerators into the "40CM" thickness era, providing users with a brand new dining scene experience and injecting fresh vitality into the innovative development of the refrigerator industry.，reconstruct restaurant scene lifestyle

The competition among air conditioner companies is also intense. Midea Group's Huailing Air Conditioner, a high cost-performance brand focusing on young people, with the launch of the new Shenji II series, not only introduces a quality commitment of "31-day no-questions-asked return," but also openly promises "only 1% profit" cost-effectiveness, directly addressing the current mainstream young consumer's psychology of wanting "good products, low prices, excellent service, and the assurance of a large company's quality." With a new "value-to-price ratio," it redefines cost-effectiveness for young users, firing the first shot in value-to-price consumption.

Rongsheng refrigerator releases data on preserving freshness for a hundred types of fruits and vegetables

At the AWE2025 exhibition site, Ronshen refrigerator announced the test data from the China Household Electrical Appliances Research Institute on 100 common fruits and vegetables: relying on natural freshness preservation technology, Ronshen can achieve long-term freshness preservation for fruits and vegetables in the refrigerator.The data shows that compared to ordinary refrigerators, the Ronshen refrigerator equipped with the SUPL Pro multi-frequency light fresh-keeping system can provide sufficient light for fruits and vegetables, creating an ultimate fresh-keeping solution, ensuring that the fruits and vegetables placed in the refrigerator can continue to grow. Ultimately, at the AWE exhibition site, it creates an environment of a "fruit and vegetable growth manor."

On the basis of grasping changes in consumer demand, Ronshen refrigerators have chosen the path of freshness preservation technology, independently developed and launched the WILL natural freshness preservation technology, and led the formulation of the "Group Standard for Healthy Refrigerators" and the "Group Standard for Freshness Preservation Refrigerators." The Ronshen 606WILL freshness preservation refrigerator focuses on WILL freshness preservation technology and, combined with the application of AI, upgrades the "multi-frequency light system" in the system, which can increase the VC retention rate by 256%, the reducing sugar retention rate by 27%; lutein retention rate by 61%, and lycopene retention rate by 166%. It truly realizes the continued growth of fruits and vegetables, bringing more nutrition to food.

TCL Air Conditioner Releases SHE Smart Health Standard

TCL Air Conditioner's "Wisdom Health Further Evolution" press conference was held at AWE2025. On-site, TCL Air Conditioner, in collaboration with the China Household Electrical Appliances Research Institute, jointly released the "Intelligent, Healthy, and Environmentally Sustainable Evaluation Standards for Room Air Conditioners." This standard, from the three dimensions of intelligence, health, and environmental sustainability, constructs a full-chain industry standard, allowing users to have standards to rely on and check when purchasing intelligent and healthy air conditioners. The debut of the TCL Little Blue Wing C7 Fresh Air Conditioner also implements these standards, creating a more intelligent and healthy living environment for users.

TCL Technology completes the acquisition of LG Display's China factories. After half a year, TCL Technology has taken over the two factories, LGDCA and LGDGZ.company purchases two companies100% equity transaction obtains approval from relevant departmentsas well asThe industrial and commercial filing procedures for name and equity changes, LGDCA, LGDGZ will be included in the company's consolidated financial statements starting from the second quarter of 2025. It is expected that after the integration in 2025, both production capacity and profits will see a dual increase. Under the trend of rising volume and prices for large-size panels, their market share is expected to jump to 23.9%, jointly occupying half of the global market with BOE, accelerating the enhancement of China's voice in the display industry.

Changhong Appliances Fully AI-Integrated to Demonstrate Brand Elevation

On the first day of AWE2025, Changhong launched its first healing AITV, guest and dining room PRO shared air conditioner, and communication modules for the low-altitude economy. With the theme "Chasing Light, Meeting AI", Changhong TV released the industry's first healing AITV - the Q10Air series. Changhong Air Conditioner, with the insight into the integrated guest and dining consumption scenario, launched a new Changhong Guest and Dining Room Pro shared air conditioner featuring AI smart wind, under the theme "The Distant Wind Knows My Intention".

AI home appliances reconstruct family life scenarios through proactive thinking and service, while emerging industries such as the low-altitude economy will reshape users' spatiotemporal experiences. Focusing on the high-quality life needs of users, Changhong also demonstrates more thoughtful care brought to consumers by AI and other technologies in living scenarios such as the kitchen and laundry. In the smart home system area of the Changhong exhibition, Changhong further showcases its powerful capability of appliance collaborative services, providing household users with a seamless interaction and whole-house intelligence solution, fully demonstrating Changhong's comprehensive AI transformation and technological strength in empowering emerging industries like the low-altitude economy.

AUX's three major air conditioner brands make their first collective appearance

As one of the key emerging forces in the air conditioning industry, the three air conditioner brands under the AUX Group, "AUX, Huasuan, AUFIT," made their debut at the AWE2025 exhibition and released new product series on March 20th, respectively. They showcased their latest achievements in intelligent voice interaction, energy-saving technology innovation, product matrix construction, and multi-brand collaborative layout, comprehensively outlining their systematic exploration path for future smart home life.

AUFIT targets the young consumer market, launching its first "extremely power-saving" series of new products, focusing on energy efficiency, aesthetics, and personalized scene adaptation. This series of products has an energy efficiency as high as 5.3, integrating diversified functions such as pet care and elderly assistance mode, exploring a new direction of "life empathy" for home appliances, becoming a focus for Generation Z. Huasuan faces the basic home appliance market, with its "smart style" series meeting users' demands for cost-effectiveness and quality, responding to the broad user needs for "user-friendly" and "practical" through core functions such as strong power saving, massive airflow, and remote intelligent control.

Boss launches large model FOTILE debuts China solution

AI is accelerating its implementation in kitchen appliance life scenarios. At the AWE2025 exhibition, Boss Electric Appliances held a "Culinary God Large Model Release Conference" and declared to "be the most down-to-earth AI," leading the way in applying vertical large models in the highly complex field of cooking. Through the Culinary God cooking large model and the full-chain cooking ecosystem, Boss Electric Appliances not only leads a new way of cooking and promotes AI intelligent entities from the digital world to the physical world, but also exports the "Chinese solution" of AI + consumption to the globe.

FOTILE Group will thenIntegrated cooking center makes its debut with the new positioning of "high-end kitchen, Chinese solution". with black technologies such as aerospace technologyCracking the problem of Chinese kitchen fume, an integrated embedded design unleashes the potential of small spaces, integrating steaming and baking to recreate "Mom's taste," reconstructing the kitchen ecosystem with Eastern aesthetics, making the atmosphere of cooking a bond for family emotions。FOTILE, through technological innovation and localized insights, directly addresses the pain points of Chinese kitchens, providing a breakthrough model for the global kitchen appliance industry.

Dreame Whole House Appliances Debut, MOVA Floor Washer Upgrade

At the AWE2025 exhibition, Dreame Technology made a strong appearance with an 800 square meter super-large exhibition area, showcasing its full range of high-end smart home appliances for the first time. Centered on the core philosophy of "DREAM FOR ALL," it demonstrates to the global market a strategic leap from the cleaning sector to a comprehensive smart home ecosystem. It brings a full-chain solution covering "cleaning + kitchen appliances + environmental management," including new major appliance products such as air conditioners, refrigerators, washing machines/dryers, dishwashers, microwave steam ovens, and range hoods, as well as iterative upgrades in cleaning appliances like robot vacuums, floor washers, and vacuum cleaners.

At the same time, Dreame Technology also collaborates withQingyue Technologytechnical strategic cooperation,Qingyue Technology releases two innovative technologies based on "water-based electrochemistry" – ePero Ultra and oPerotranslate into Englishrespectively applied to the dishwasher and washing machine product lines launched by Dreametech this yearlead home appliance cleaningTechnology has moved from the "chemical addition" era to the "water-based self-reaction" era。 

MOVA, the high-end smart home appliance brand under Dreame Technology, has brought its full range of products to AWE2025, with its intelligent cleaning product line centered around floor washing machines becoming the focal point of the booth. MOVA's floor washing machines, including the M10Pro+, M50 Ultra, X40 Pro, X40 Pet, and K30 Pro, are highlighted by the key introductions of the X40 Pro and M50 Ultra, which come with four pioneering technologies. From the X40 Pro, the first to feature a 90°C turbocharged quick-heating floor washing machine, to the M50 Ultra, which breaks spatial limitations with its ergonomically designed foldable and telescopic handle, these innovations redefine the boundaries of efficient cleaning and user-friendly experiences, presenting a perfect blend of "technological aesthetics" and practical functionality to consumers.

Lake Electric Technology Empowers Multi-Scenario Health

Lake Electric launched three innovative scenario-based products at AWE2025, covering cleaning, drinking water, and coffee fields. The Sirius S10 Pro 3-in-1 wireless vacuum cleaner, the Biquan Xiaojijmu G5 modular cold drink machine, and the Dr. Coffee Grace 200 fully automatic coffee machine became the focus of the launch. Brand ambassador Yang Zishan experienced the products on-site and shared her user experience, sparking in-depth discussions in the industry about "whole-house health solutions."

Building a full-chain ecosystem from deep cleaning to freshly ground coffee for a healthy lifestyle, Leake Electric's three new scene-based products address cleaning pain points with a "dual system for dry and wet separation," modular design of the cold drink machine "redefines the drinking experience," and the Dr. Coffee machine "breaks the boundaries between commercial and household use."Through cross-category integration, Leake Electric is building a full-chain health ecosystem from cleaning to beverages, and will continue to focus on the upgrade of healthy living technology.

SUPOR Joyoung AWE Strive to be the Healthy Choice

AWE2025 gathers Supor, Joyoung, Bear Electric Appliances,Aishidaand many other small appliance brands. SUPOR, which has been deeply involved in Chinese kitchens for over thirty years, showcased a wide range of healthy series appliances at the exhibition. Products such as the Far-Infrared Tornado Series Air Fryer and the 11th Generation Swirl Flame Pot Inner Liner Rice Cooker integrate the essence of traditional cooking techniques into modern cookware and small appliances, continuously creating "hit" new products. With innovation, it once again leads the kitchen revolution, opening up new possibilities for healthy living for Chinese families.

Leading healthy small appliance brand Joyoungalsobringing a series of healthy small appliances including a non-stick 0 coating rice cooker, a low purine soy milk maker that doesn't require hand washing, a fully automatic food supplement blending blender, and a space thermal small purifierAnd the Joyoung anti-tangling floor cleaner, Joyoung hair-protecting high-speed hair dryer, and many other categories of household appliances also made their appearance, satisfying various scenarios and health needs of consumers' home life.deliver the perfect answer for a healthy ideal life.

Feiko multi-category personal care creating a quality life ecosystem

At the AWE2025 exhibition, Flyco's range of tech products made a collective appearance.From portable shavers, sensor shavers, "dual-electric direct drive" shavers, to high-speed hair dryers, electric toothbrushes, smart health scales, smart humidifiers, and then to IP collaboration series products, continuously strengthening the momentum of "R&D innovation" and "brand operation", showcasing core technological strength through a diverse range of personal care small appliance product lines across multiple categories and scenarios.Dedicated to building a comprehensive quality life ecosystem for consumers.

Feike also showcased multiple series of co-branded products with well-known IPs on-site, such as the Feike Marvel series Iron Man co-branded shaver, Spider-Man co-branded shaver, Black Panther co-branded shaver, Strawberry Bear co-branded hair dryer, Zootopia Judy co-branded hair dryer, and Disney co-branded smart health scale... These co-branded products ingeniously integrate classic elements from the IPs into the product appearance design and packaging.

Xiaomi delivers the strongest annual report in history in 2024

Xiaomi Group announced its 2024 financial report, with Lei Jun calling it the "strongest annual report in history" on Weibo. In 2024, Xiaomi Group achieved a revenue of 365.91 billion yuan, a year-on-year increase of 35%; the full-year adjusted net profit was 27.2 billion yuan, a year-on-year increase of 41.3%, setting the strongest performance record. Among these, in the fourth quarter, Xiaomi's single-quarter revenue exceeded 100 billion for the first time, reaching 109 billion yuan, a year-on-year increase of 48.8%, setting a new historical record for single-quarter performance.

In 2023, Lei Jun announced that Xiaomi's strategy was upgraded to "full ecosystem of people, vehicles, and homes," marking a year of significant strides in its high-end strategy. In 2024, the Xiaomi SU7 completed the puzzle of the "full ecosystem of people, vehicles, and homes." In 2024, Xiaomi's air conditioner shipments exceeded 6.8 million units, with a growth rate of over 50%; refrigerator shipments exceeded 2.7 million units, with a growth rate of over 30%; washing machine shipments exceeded 1.9 million units, with a year-on-year growth rate of over 45%; among which, the shipments of air conditioners, refrigerators, and washing machines all hit historical highs.

Sony Samsung Panasonic showcase new technologies and products

AWE2025 is becoming an important platform for foreign brands to deeply cultivate the Chinese market.Sony with the theme of "bringing the cinema home",at the exhibitionBringing the next generation of display technology, as well as a rich array of home audio-visual entertainment products to meet diverse user needs, Sony also fully demonstrates its full industrial chain advantages from "lens to living room." Sony's new generation of display technology, the RGB high-density LED backlight system, can cover more than 99% of the DCI-P3 color gamut and achieve over 90% of the BT.2020 standard, far exceeding traditional white light LED backlight solutions; with ultra-peak brightness up to 4000 nits, it reaches the same level as Sony's reference monitor BVM-HX3110.

Panasonic Home Appliances held the 2025 Panasonic Home Appliances Strategy and Refrigerator New Product Launch, introducing the new flagship Panasonic refrigerator series NORUVI SEA. Focusing on consumers' multi-dimensional needs for a quality life, Panasonic's living space home appliance strategy proposes two scenario-based solutions: "Pleasure Space" and "Delicious Life." Through intelligent design and modular innovation, it systematically reconstructs the value of home living. The core of its strategy lies in taking a closed-loop approach with "products, scenarios, and solutions," integrating Japanese craftsmanship with AI technology to achieve a leap from single-product intelligence to whole-house smart ecosystems, providing users with a complete experience of a "high-quality, beautiful life."

At the 2025 Samsung Home Appliance New Product Launch, the 2025 Neo QLED 8K/4K, OLED, and the new The Frame Art TV, as well as the AI Divine Series of living appliances and flagship monitors, among other full-range ecosystem products, were introduced. By empowering with AI to deeply integrate high-end display technology, artistic design, and intelligent ecosystems, Samsung aims to create a "Tech Artist with AI."