Great Wall Sold 100,000 Units in July, Sticking to High-End Market Pays Off?One-Sentence Review

The car market in July is not as sluggish as expected for the off-season.

In July this year, automobile production and sales reached 2.591 million and 2.593 million units respectively, representing year-on-year growth of 13.3% and 14.7%. Driven by the growth in July, the cumulative automobile production and sales for the first seven months of the year reached 18.235 million and 18.269 million units respectively, with year-on-year growth of 12.7% and 12%.

In this context, the strong momentum of the new energy market remains the main driving force. Therefore, under the larger context, most car companies that vigorously develop new energy have achieved impressive results.

Great Wall Motors is no exception. Data shows that in July this year, Great Wall Motors sold 104,400 new vehicles in a single month, a year-on-year increase of 14.34%. In this performance report, sales of new energy vehicles reached 34,600 units, a year-on-year increase of 43.27%, accounting for more than 30% of the total sales, becoming an important driving force for the growth of Great Wall Motors' sales that month.

In July alone, Great Wall Motors sold 33,500 vehicles priced above 200,000 yuan, representing a year-on-year increase of 46.69% and accounting for as much as 32.1% of total sales. The high-end product lineup has become an important pillar of profit growth. Additionally, overseas sales reached 41,000 vehicles, up 7.60% year-on-year, accounting for nearly 40% (39.4%) of total sales, reflecting the increasingly mature global market presence of Great Wall Motors.

Therefore, behind this transcript lies Great Wall Motors' solid accumulation and breakthrough in three major dimensions: new energy transformation, high-end development, and deepening globalization. It also proves that its strategy of "quality market share" is beginning to bear fruit.

In terms of specific brands, Haval, WEY New Energy, TANK SUV, ORA, and Great Wall Pickup have shown varied performances.

In July, the Haval brand sold 56,200 new vehicles, a year-on-year increase of 6.19%, continuing to be Great Wall's sales mainstay. In terms of model performance, the Haval Big Dog series has achieved monthly sales of over 10,000 units for 14 consecutive months. On July 17, the 2026 model of the Haval Big Dog was launched, with a limited-time offer starting at 98,900 yuan. Within 24 hours of its launch, orders exceeded 20,000 units.

Another brand, Wei New Energy, sold over 10,000 new cars (10,045 units) in July, marking a year-on-year increase of 263.29%. In the same month, the 100,000th production vehicle of the Wei Lanshan series officially rolled off the assembly line.

In addition, sales of the Tank SUV in July exceeded 20,000 units (20,020 units), marking a year-on-year increase of 7.16%. In July, the brand-new Tank 500 "Dunhuang Green" made a grand debut. According to the "2025 First Half China Automobile Retention Rate Research Report," the Tank 300 ranked first in the three-year retention rate for compact SUVs. The Tank 700 New Energy, Tank 400 New Energy, and Tank 500 New Energy dominated the top three positions in the one-year retention rate ranking for self-owned plug-in hybrid mid-to-large SUVs.

In July, the Euler brand sold 4,300 new cars. Although the sales volume is still relatively small, there was a significant month-on-month improvement, achieving a growth rate of 30.98%. In terms of specific models, Euler continued to expand the market in July with two new products, the 2025 Euler Haomao and the 2025 Euler Haomao GT Mulan Edition, offering a more intelligent and safer travel experience that enhances the classic models.

In July, Great Wall Pickup sold 13,800 new vehicles, an increase of 14.50% year-on-year. From January to July, Great Wall Pickup exported over 35,000 vehicles, ranking first in China's pickup exports. In July, Great Wall Pickup continued to promote the quality and expansion of the pickup market, relying on popular models such as the Shanhai Cannon Hi4-T and the Shanhai Cannon 2.4T Global Edition.

Apart from the performance of the five major brands, Great Wall Motors, represented by the Haval Big Dog and Tank series, sold 44,800 units of "boxy" rugged-style models, marking a year-on-year increase of 17.01% and retaining the championship in this segment.

Analyzing Great Wall Motor's performance in July and the first seven months of this year as a whole, as mentioned earlier, the three "lifelines" for Great Wall Motor are the transition to new energy, breakthroughs in high-end markets, and globalization.

Firstly, in terms of the new energy transition, Great Wall Motors is currently advancing both technological implementation and product offensive. For example, breakthroughs in core technologies such as intelligent cockpits are directly translating into premium product experiences and enhanced market competitiveness.

Tank brand’s new energy models (with Hi4-T technology) have dominated the top three spots on the residual value ranking of plug-in hybrid mid-to-large SUVs, proving the success of its technical route and its market recognition. The launch of models such as the Shanhai Cannon Hi4-T has extended the advantages of hybrid technology to the pickup truck segment.

Secondly, in terms of advancements in the high-end segment, models priced above 200,000 yuan account for over 30% of Great Wall Motors' sales. The success of high-end series such as WEY Gaoshan, WEY Lanshan, the Tank series, and the Shanhai Cannon has optimized the product structure and average selling price, resulting in healthier profitability.

In addition, in its overseas expansion, ecological globalization is also building Great Wall Motor’s systematic competitiveness. The “ONE GWM” strategy unifies the brand image, integrates global resources, and avoids the dispersion of efforts across multiple brands to create greater synergy. At the same time, Great Wall is expanding its full value chain overseas—including R&D, production, supply chain, sales, and service. With over 1,400 overseas sales channels, more than 2 million total overseas sales, and over 15 million global users, this robust global system demonstrates the company’s growing international strength.

Therefore, it is evident from the sales performance in July that Great Wall Motors has achieved a phased victory in promoting its three core strategies of transitioning to new energy, achieving breakthroughs in high-end markets, and deepening its global presence. The implementation of its technological advantages, the success of its high-end product lineup, and the construction of its "ecosystem going global" system under the guidance of "ONE GWM" have collectively driven its sales growth.

In the future, Great Wall Motors needs to actively address intensified competition in new energy, global-localized operations, and intelligent user experience, while maintaining its existing advantages.