Great Wall Motors' High-Quality Overseas Expansion Scores Another Victory: Establishing in Brazil to Leverage Growth Pole in Latin American Market

Let me share some good news with everyone: Great Wall Motors' factory in Brazil has officially opened.

On August 16th Beijing time, Great Wall Motors' Brazil plant was officially opened, as shared by Great Wall Motors Chairman Wei Jianjun on Weibo.

We all know that establishing a presence in Brazil is undoubtedly a significant milestone for Great Wall Motors in its pursuit of high-quality international expansion. As one of the first Chinese automotive companies to venture abroad, Great Wall Motors began accelerating its global layout since setting sail overseas in 1997. It has transformed from exporting a single product to exporting the entire value chain of "research, production, supply, sales, and service." Today, Great Wall Motors has over 1,400 sales channels overseas, with its products sold in more than 170 countries and regions, and has achieved cumulative sales of over 2 million units.

In the process of global expansion, the Brazilian market is a crucial strategic market. Great Wall Motors is expected to use the Brazilian market as a fulcrum to leverage the entire Latin American market, writing a new chapter for Chinese manufacturing.

To celebrate the opening of the Great Wall Motors factory, Brazilian President Lula also attended the event to show his support.

When Brazilian President Lula personally attended the scene and signed the first off-line model Haval H6 GT, witnessing the moment the factory began operations, the lights of the Iracemápolis factory not only illuminated the land of São Paulo State with the technological brilliance from China, but also declared to the Latin American and global markets that a strategic stronghold in the globalization process of China's automotive industry has officially been established.

As mentioned at the beginning, this modern factory, upgraded through intelligent and digital transformation, has significance far beyond its production capacity. It serves not only as the fulcrum for Great Wall Motors to penetrate the entire Latin American market but also as a beacon for the "ecological model" of high-quality Chinese automotive exports.

01Strategic Move in Brazil: Strategic Influence and Manufacturing Upgrade

From China to Brazil, from the Yellow River to the Amazon, Great Wall Motors' acquisition and upgrading of the Brazilian plant is a well-thought-out strategic layout, demonstrating a commitment to long-term cultivation of the target market. It will serve as Great Wall Motors' third largest full-process vehicle manufacturing center overseas, bearing the mission of reaching out to Latin America, and acting as a key hub connecting Europe, Asia, Southeast Asia, and Latin America.

Mu Feng, President of Great Wall Motors, stated: "The Brazil plant serves as Great Wall Motors' strategic foothold in Latin America. Centered in Brazil, it radiates out to markets such as Mexico, Argentina, and Chile, shortening delivery cycles and enhancing localization service capabilities."

The upgraded and renovated Brazilian factory reportedly covers an area of 1.2 million square meters, with a building area of 94,000 square meters. It features core process workshops such as welding, painting, and final assembly, as well as comprehensive equipment, energy supply systems, and logistics supply chains. Currently, the factory has an annual production capacity of 50,000 vehicles. In the initial phase after production starts, it will produce key models such as the Haval H6 series, Haval H9, and the 2.4T Great Wall Pao.

In this grand move, the intelligent manufacturing core is the key weapon for expanding influence in Latin America.

The intelligent and digital transformation of the factory is not simply an update of equipment, but the integration of Great Wall's globally leading production system genes. This ensures that the products rolling off the line in the future will uniformly meet global quality standards, such as the upcoming Hi4 hybrid four-wheel drive technology models, thereby laying a solid foundation for product competitiveness.

With the high-quality leading products, the mission tailored for the Brazilian factory to "radiate throughout the entire Latin American region" will further make it an irreplaceable regional manufacturing center and supply chain hub.

On this path to a new stage of high-quality global expansion, the anchor point of technology will define the future.

Great Wall Motors chairman Wei Jianjun has explicitly stated that the Hi4 hybrid four-wheel-drive technology will be introduced to Brazil and even the broader Latin American market. This clearly represents a strategic export of Great Wall's core technology, akin to a powerful weapon deployed in this region. Given that the penetration rate of new energy vehicles in Brazil is still below 10%, the Hi4 technology, with its efficient balance between four-wheel-drive performance and fuel economy, will directly address market pain points, seize the initiative in technology recognition and standard setting, and lay a foundation of reputation for the technological leadership of Great Wall Motors and Chinese automobiles as a whole.

While strengthening the foundation of production, Great Wall Motors integrates into Brazilian society through deep localization operations.

Through a series of cultural integration initiatives, Great Wall Motors has deeply integrated into the local cultural ecosystem of Brazil. On the basis of respecting local customs, Great Wall Motors not only promotes cultural exchange and mutual learning between China and Brazil but also builds a two-way cultural dialogue bridge, making Great Wall Motors truly a bond connecting the people of both countries. This is a vivid practice of the "localization of brand management" concept.

Certainly, upholding the philosophy of "deepening the local industrial chain layout and building local technology enterprises" also signifies Great Wall's transition from a role of exporter to that of a co-builder. This is not only a sign of respect for the Brazilian market but also a core strategy for building long-term competitiveness and risk resistance. Focusing on electrification and intelligence targets the golden track for future growth in the Brazilian and even Latin American markets.

02Brazilian Market: The High Ground and Opportunities for Chinese Automakers Going Global

As the sixth largest automotive market in the world, Brazil's vast scale serves as a natural foundation, and beneath the untapped blue ocean of scale lies a huge opportunity.

Since entering the Brazilian market, Great Wall Motors has seen a steady increase in performance: achieving annual sales of 29,000 vehicles within three years; in the first half of 2025, sales exceeded 15,700 vehicles, representing a year-on-year growth of 19.8%, surpassing the industry average by 17 percentage points. This impressive achievement has laid a solid foundation for the production of the Brazilian factory.

Therefore, from the perspective of Great Wall Motors' high-quality overseas expansion, heavily investing in Brazil is by no means a coincidence. It is backed by a precise insight into Latin America as an incremental market. Especially with the current new energy penetration rate of less than 10%, compared to mature markets like China, it implies a vast structural growth opportunity. This is precisely the perfect stage for Chinese new energy vehicles, which have a first-mover advantage, to fully showcase their potential.

Chinese brands have already captured an 80% share of the new energy market in Brazil, which clearly illustrates many issues.

Behind this astonishing figure is the deep recognition by Brazilian consumers of hybrid, plug-in hybrid, and pure electric models from China. At the same time, it means that Chinese brands, with their early deployment and product strength, have established a strong mental positioning and market trust. At this moment, Great Wall Motors' strong entry with factories and technology is leveraging this high starting point to soar.

Currently, the integration of the China-Brazil automotive industry chain is deepening, providing a broader development ground for Great Wall Motors and all Chinese car companies. Especially in the transition from "going out" to "settling in," and from single trade to deep integration, China-Brazil cooperation is ushering in an unprecedented opportunity for mutual benefit. The Great Wall factory is precisely a tangible symbol and accelerator of this integration process.

In this context, the opening of the Brazilian factory is undoubtedly a key milestone in Great Wall Motor's globalization strategy, marking a leap from quantitative accumulation to qualitative transformation. It also serves as a concentrated embodiment of its "high-quality overseas expansion" paradigm.

Great Wall Motors has long since moved beyond the initial stage of merely exporting products. Through a comprehensive global expansion encompassing research, production, supply, sales, and services, the company has achieved a historic leap towards "ecosystem-based export." The Brazilian factory serves as the core node of this ecosystem in Latin America, integrating research adaptation, localized production, supply chain integration, and sales networks.

The Brazilian factory is planned to have an annual production capacity of 50,000 vehicles, initially mass-producing three strategic models, providing a solid production capacity guarantee to meet regional market demand. Complementing this is the mature sales network that Great Wall has established in core cities of Brazil. This efficient synergy of "channels + capacity" is the key to unlocking growth potential in the Latin American market.

With its over 1,400 overseas sales channels worldwide and a cumulative overseas sales volume exceeding 2 million vehicles, the Brazil factory is expected to become a significant profit growth driver for Great Wall Motors' globalization strategy. As the advantages of its overseas system continue to manifest, Great Wall Motors is truly developing global competitiveness, and the momentum of its "second growth curve" is strong.

Clearly, both now and in the future, the Brazilian market is positioned as a crucial strategic market in Great Wall's global expansion. The company will use Brazil as a base to officially begin deepening its presence across the entire Latin American market, bringing the systematic strength and innovative products of Chinese manufacturing to a broader range of Latin American users. This is a highly significant strategic pivot in Great Wall's global layout.

The commissioning of Great Wall Motors' factory in Brazil has significance that goes beyond the company's own development, setting a new benchmark for the entire Chinese automotive industry's expansion overseas.

Among these, for example, by abandoning the old path of extensive exports, and through Hi4 core technology output, localized manufacturing upgrades, deep integration into the entire industry chain, and focusing on future tracks, new standards for high-quality overseas expansion of Chinese automobiles are being defined. This represents a fundamental shift of Chinese automobiles from price competition to value competition, from short-term profits to long-term win-win situations.

The roar of the Iracemápolis factory is the passionate clarion call of Great Wall Motors' global campaign, and the powerful voice of China's automotive industry stepping into an era of high-level competition. From deepening its roots in Brazil to expanding across Latin America, Great Wall Motors uses an intelligent factory as a fulcrum, leveraging Hi4 technology to tap into a vast and boundless growth blue ocean.

At the same time, Great Wall Motor's mature model of "ecosystem-based expansion" has not only forged its own future-oriented global competitiveness but also, as a pioneer, opened up a new path for high-quality, sustainable, and mutually beneficial overseas expansion for the Chinese automotive industry.