Dreame Auto's Lightning Rise: 15-Day Successful Financing, Germany's Super Factory Overpowers Tesla

Recently, just two weeks after the official announcement of entering the automotive field, Dreame Auto quickly completed its first round of financing, potentially making it the fastest company to achieve this milestone in the car manufacturing sector. Currently, Dreame Auto is actively selecting a site for its new factory in an area adjacent to Tesla's German plant. The planned area for the new factory is expected to be 1.2 times that of Tesla's Berlin facility. Dreame Auto's development strategy of "R&D in China, manufacturing in Germany, and global sales" has already gained dual recognition from both capital and international markets. As a technology company with world-class influence, Dreame Technology's strong brand impact, advanced technological capabilities, and extensive global channels provide solid support for the establishment and growth of Dreame Auto.

The news of Zhaomi Automotive establishing a factory in Germany has sparked widespread discussion within the industry. This week, reports have emerged that Yu Hao, the founder and CEO of Zhaomi Technology, personally led a team to Germany for site selection for Zhaomi Automotive's factory. According to relevant reports, Zhaomi Automotive will collaborate with BNP Paribas to jointly build the factory in Germany. The site is located in the vicinity of Tesla's Berlin Gigafactory, serving as a base to launch into the global market. This marks the first time a Chinese technology company has established a comprehensive factory in the core area of high-end manufacturing in Europe, indicating that Zhaomi's globalization strategy has officially entered a new stage of development.

Behind these messages lies the underlying development logic of Tineco: focusing on doing the right things rather than choosing the easy ones.

In late August, Dreame Technology officially announced its entry into the automotive industry, with plans to launch its first ultra-luxury all-electric model in 2027, which has already attracted widespread market attention. Even more unexpectedly, Dreame Technology has set a core strategy for its new automotive business: to create an ultra-luxury car brand with global influence.

This strategy became the first key decision in Dreame’s journey into car manufacturing—entering the ultra-luxury market segment.

Among the many new entrants in the automotive industry, companies daring to propose "benchmarking against ultra-luxury brands" are few and far between. Looking back, most cross-industry entrants or newly established car companies generally fall into two categories in terms of market positioning: one tends to choose entry-level products with lower barriers and easier market access; the other targets the luxury mid-range market dominated by BBA (Mercedes-Benz, BMW, Audi). However, both development paths face tremendous pressure: the former encounters intense market competition and extremely limited profit margins, making it nearly impossible to find such products today; the latter faces strong suppression from traditional luxury brands and often struggles in a difficult situation.

In stark contrast, Jomi Automotive chooses to directly enter the ultra-luxury market at the top of the pyramid, targeting the "cake" that is the most valuable, has the richest profit margins, and the strongest brand premium capability in the automotive industry.

In the ultra-luxury automobile market, there has long been a core pain point: intelligence and luxury seem difficult to achieve perfect integration—vehicles either focus on smart technology but lack a sense of luxury, or emphasize luxurious quality but lag behind in intelligent experiences. The goal of Dreame Auto is to break this deadlock once and for all.

Unlike the traditional development model of current ultra-luxury brands that relies on classic design and mechanical performance, the Chasing Car team will fully integrate the technological advantages accumulated in China during the wave of intelligence to create ultra-luxury models that possess "vitality" and "growth" as AI smart terminals. This means that Chasing's ultra-luxury cars will no longer be merely cold mechanical products, but intelligent partners capable of deep interaction with users and continuous evolution, truly ending the era of "cold machines" in ultra-luxury automobiles and ushering in a new chapter of "intelligent interaction," providing users with the most efficient and intelligent travel experience in the industry.

Building a factory in Germany is the second key initiative for Dreame Automotive.

In the traditional development logic of the automotive industry, car manufacturers usually establish a solid market position and production base domestically first. By leveraging relatively low production costs, a familiar policy environment, and the consumer market, they gradually accumulate funds, technical expertise, and brand influence. Once their domestic market foundation is stable, they then gradually advance their expansion into overseas markets. However, Chasing Car, from the very beginning, has positioned itself as a "new brand targeting the global market," and has chosen Germany as the first stop for its overseas layout, launching production and operations aimed at the global market, completely overturning the traditional car manufacturers' logic of "first domestic, then foreign" for establishing overseas factories.

The reason why Chasing Mii Automotive made this decision is due to a deep insight into the of the global automotive market: to achieve large-scale sales worldwide, establishing factories overseas is an inevitable choice. Consumers in different countries and regions have significant differences in their automotive demands and preferences— for example, the European market has higher requirements for environmental standards and driving dynamics, while the North American market places more emphasis on space and comfort. By building factories overseas, car manufacturers can be closer to the local market, gaining a deeper understanding of consumers' real needs and usage habits, allowing them to promptly adjust product design, configuration, and production strategies to more accurately meet local market demands. At the same time, overseas factories can also play a radiating role, using the host country as a center to quickly expand into surrounding regional markets, reducing logistics costs and tariff barriers, and enhancing market responsiveness.

The factory is located in Germany, laying a solid foundation for Dreametech Automotive's development in Europe and globally. The selected location of Dreametech Automotive is within a region that hosts thousands of component suppliers, forming a complete industrial chain covering precision manufacturing, electronics and electrical, and material science. In the future, Dreametech Automotive will have the opportunity to directly share the localized supply network of core automotive components with local brands, significantly shortening the R&D cycle and reducing logistics costs, while efficiently covering the entire European market.

Persisting in doing the right things has enabled Dreametech to achieve rapid growth. In the past seven years, Dreametech's growth rate has exceeded 100%, and its performance in the first half of 2025 has far surpassed the entire year of 2024.

As a new technology company with a full-scene ecological layout, Dreame Technology has been continuously increasing its investment in research and development as well as technology. Dreame Automotive extends Dreame Technology’s ecosystem to the three-dimensional mobile space of "people-car-home," achieving a leap from static scenarios to dynamic scenarios. Relying on its profound accumulation in core technology fields such as high-speed digital motors, AI algorithms, and robotic sensing and control, Dreame Technology has gradually realized technological migration towards automotive electric drive systems, intelligent cockpits, and autonomous driving. As of May 2025, Dreame has obtained 3,155 authorized patents worldwide and filed a total of 6,379 patents, these fruitful achievements providing solid support for its entry into the automotive field.

In terms of business layout, Dreame Technology's full-scenario ecosystem products have covered more than 100 countries and regions worldwide. In more than 20 overseas markets, including Germany and France, Dreame Technology has secured the top spot in market share across multiple product fields. Regarding channel expansion and user accumulation, Dreame Technology has established over 6,000 offline stores worldwide and gathered 30 million loyal users. Particularly in the European market, it has built a robust channel network and user ecosystem. As a tech giant continuously achieving brilliance in the global market, Dreame Technology's outstanding achievements in the technology field, profound technical foundation, global market layout, and vast user base provide solid support for creating a world-class top automobile brand.