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Dongfeng × Huawei Make Big Moves Again! Two Leaders Meet, Smart Off-Roading Set to Enter the "Mighty Realm" Era?

ZAKER Automotive 2025-09-24 14:21:38

On September 22, Yang Qing, Chairman and Party Secretary of Dongfeng Motor, visited Shenzhen to meet with Ren Zhengfei, the founder of Huawei, and Xu Zhijun of Huawei. The two sides conducted in-depth discussions on enhancing strategic mutual trust, deepening strategic cooperation, and promoting innovation in corporate governance and operational mechanisms. In the future, Dongfeng Motor and Huawei will join forces in areas such as product definition, intelligent technology, and marketing, actively exploring new paths for the market-oriented operations of central enterprises, laying a solid foundation for comprehensive collaboration and innovative cooperation in the next stage.

Notably, this is also the first stop for Wan Liangyu, the newly appointed General Manager (CEO) of Dongfeng Motor Corporation's M-Terrain Automobile Technology Company, aiming to strengthen the foundation for the M-Terrain brand in the smart off-road vehicle sector.

With the M817 as the vanguard, "Iron Blood Warriors" and "Full-Blood Huawei" have achieved phased success in their collaboration model.

The value of any business collaboration ultimately needs to be tested by the market, and the M817 from Mengshi has undoubtedly delivered an unexpectedly impressive performance, directly validating the adaptability and competitiveness of the cooperative model between both parties.

In the pre-sale phase, the Mengshi M817 already stood out: within 30 minutes, small orders exceeded 5,257 units, and within an hour, they rose to 9,713 units, setting a pre-sale record for luxury new energy off-road vehicles. After the official launch, the popularity of the Mengshi M817 continued to translate into substantial sales performance, becoming a "game-changer" in its niche market.

Behind the sales lies the precise implementation of the cooperative model. Unlike the superficial cooperation of "technology procurement" or "brand labeling" between traditional car companies and tech firms, Mengshi and Huawei have established a "mutual empowerment" collaborative logic for the Mengshi M817. As a culmination of the hardcore off-road genes of "Iron-blooded Mengshi" and the cutting-edge intelligent technology of "Fully Charged Huawei," the Mengshi M817 boasts five comprehensive strengths: "Full-stack Huawei, Full-domain Reach, Full-dimensional Safety, Full-capability Expansion, and Full-sense Luxury." It breaks the boundaries between urban and wild, meeting the all-scenario travel needs of "urban, off-road, and distant journeys," thus ushering in a new era of intelligent off-roading.

This "leveraging respective strengths and deep integration" model not only retains the core competitiveness of both parties but also gives rise to a differentiated product that is "the most off-road among smart cars and the smartest among off-road vehicles," perfectly aligning with users' needs for all-scenario travel.

A "transformation model" from scale expansion to quality upgrading.

The cooperation practice between Dongfeng and Huawei coincides with a critical turning point in China's new energy vehicle industry, shifting from "scale competition" to "quality competition." Its value has long surpassed individual enterprises, becoming an important reference for the industry's transformation.

In the past development stages, the growth of the new energy vehicle market relied more on policy-driven factors and price advantages. However, today, users' demands for technological sophistication, scenario adaptability, and brand value have significantly increased. The success of the Mengshi M817 demonstrates that through the strong alliance of "leading manufacturer + leading technology," it is possible to quickly overcome technological bottlenecks and create high-end products with both core competitiveness and market appeal. This is precisely the core pathway for the industry's transition to high-quality development.

From the strategic cooperation signing between Mengshi and Huawei in 2024 to the meeting between Dongfeng and Huawei's leader in 2025, every move made by both parties closely follows the pulse of industry development. The hot sales of the Mengshi M817 are the answer to the present, while the exploration of a new cooperation model is a layout for the future. The era of intelligent off-road "Mengjie" may officially arrive.

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Dongfeng × Huawei Make Big Moves Again! Two Leaders Meet, Smart Off-Roading Set to Enter the "Mighty Realm" Era?

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