Dongfeng and Nissan Establish Import-Export Company With a Registered Capital of 1 Billion Yuan

According to Qichacha APP, recently, Nissan Import and Export (Guangzhou) Co., Ltd. was established with a registered capital of 1 billion yuan. Its business scope includes: wholesale of automobile parts and accessories; packaging services; information system integration services; network technology services, etc.

Qichacha’s equity penetration shows that the company is jointly held by Nissan (China) Investment Co., Ltd. and Dongfeng Motor Corporation Limited, with shareholding ratios of 60% and 40% respectively.

Image source: Qichacha

Currently, with intensifying global trade frictions in the automotive sector and the transition to new energy vehicles entering a critical phase, the competition in the entire automotive industry is becoming increasingly intense. Therefore, under these circumstances, exports have become a breakthrough that Nissan and Dongfeng are jointly seeking.

It can be seen that a "breakthrough battle for overseas expansion" jointly launched by Chinese and Japanese car companies is quietly unfolding.

Industry insiders have stated that Dongfeng and Nissan joining forces to expand their export business can leverage Nissan’s global dealership network and integrate resources from both parties, thereby seeking broader markets for their own products. This is truly a win-win situation.

Undeniably, the establishment of a joint venture focused on export business between Nissan and Dongfeng, a bold attempt to break the traditional joint venture model, is clearly a desperate counterattack by the two companies amid a sales downturn.

From the sales data, Dongfeng Nissan's mid-to-large pure electric sedan N7 delivered 10,148 units in August, a month-on-month increase of 57%, becoming the first joint venture pure electric model to exceed 10,000 deliveries in a single month.

This achievement not only marks the N7's official entry into the "ten-thousand units club," but also sets a new sales benchmark for joint venture brands in the fiercely competitive new energy market.

It can be said that the market performance of the Nissan N7 has already proven that when joint venture brands lower their stance, hand over the leading role in R&D to local teams, embrace the speed of China and the Chinese supply chain, and present a sincere "China solution" product, consumers are willing to buy.

Industry insiders further predict that if a hybrid or performance version of the N9 is launched subsequently, Dongfeng Nissan is expected to increase its share of new energy vehicles to 30% by 2025, providing a replicable model for the electrification transition of joint venture brands.