Compass for Going Global | What Packaging Do Overseas Buyers Want to Source from China?

CPiS2025 attracted buyers from many countries around the world. In terms of source distribution (see Figure 1), buyers from Southeast Asia accounted for 13.3%, and those from South Asia accounted for 12.8%, ranking at the top.

In Southeast Asia, the economy has developed rapidly in recent years, leading to a continuous growth in demand for packaging products. The high level of attention indicates that the local market has huge potential, and Chinese packaging companies can take advantage of this opportunity to further explore business opportunities in the region. South Asia, with its large population and vast consumer market, also has significant demand for various packaging products, providing companies with ample space for business expansion.

Latest data (see Figure 2) shows that overseas buyers come predominantly from the Food / Snack Food industry, accounting for 21.8%, followed by the Personal Care industry at 14.2%, and Dairy at 12.2%. The food and personal care industries are key areas for packaging demand among overseas buyers, with a particular emphasis on the procurement of food packaging materials and finished products.

Figure 2

Overseas buyers show varying levels of interest in different packaging types. Flexible plastic packaging garners the highest attention, accounting for 22.9% (see Figure 3), followed closely by rigid plastic packaging and paper packaging. This aligns with the fact that food and beverage packaging products and materials constitute 16.6% of procurement (see Figure 4).

Flexible plastic packaging is widely used in industries such as food and daily chemicals due to its relatively low cost, strong plasticity, and convenience in processing and transportation, making it favored by overseas buyers. Paper packaging has gradually increased its market share in recent years due to its environmental advantages, especially in countries and regions with higher environmental requirements, where it has gained increasing attention. The higher proportion of food and beverage packaging products and materials in procurement further confirms the strong demand for packaging in the food industry, providing clear guidance for packaging companies in product development and production directions.

Figure 3

Figure 4