China Changan Automobile Group Established, Aiming for 5 Million Units in Production and Sales by 2030
On July 29, China Changan Automobile Group Co., Ltd. (referred to as China Changan Automobile) was established in Chongqing. This is a state-owned enterprise in the automobile industry, approved by the State Council and with the State-owned Assets Supervision and Administration Commission of the State Council directly fulfilling the responsibilities of the investor.
China Changan Automobile is a new automobile group formed based on Changan Automobile, Chen Zhi Group, and 117 other subsidiaries. Headquartered in Chongqing, it has a registered capital of 20 billion yuan, total assets of 308.7 billion yuan, and about 110,000 employees. Its main business includes automobile and auto parts manufacturing, automobile sales, financial and logistics services, and motorcycles.
By 2030, China's Changan Automobile aims to achieve a production and sales scale of 5 million vehicles, with new energy vehicle sales accounting for more than 60% and overseas sales accounting for more than 30%. The goal is to strive to be among the top ten global automobile brands and become a world-class automobile brand.
New Mission, New Responsibilities, New Achievements
Changan Automobile of China will firmly adhere to the strategic positioning and objectives of the New Changan, accelerating the advancement of the new energy "Shangri-La" Plan, the intelligent "Beidou Tianshu" Plan, and the globalization "Haina Baichuan" Plan. The company will continue to build its three major brands—AVATR, Deepal, and Changan—as well as the Chinz Automobile Parts brand. Changan will strengthen technological innovation, foster new quality productive forces such as intelligent vehicle robots, flying cars, and embodied intelligence, and explore a new ecosystem for integrated land, sea, and air mobility.
Changan Automobile of China will uphold and strengthen the Party's overall leadership, implement the "two upholds," build a modern enterprise system with Chinese characteristics, continuously enhance its capabilities in internationalization, market orientation, and specialization, focus on the "five values," and establish a more comprehensive intelligent connected new energy vehicle industry system.
Changan Automobile of China will resolutely serve the national strategy, implement the strategic deployment of the Chengdu-Chongqing economic circle, deepen central-local cooperation, and drive the development of the western region. It is our unshirkable duty to strive to be the main force in the construction of Chongqing's "33618" modern manufacturing cluster system and the creation of a smart, connected new energy vehicle capital. We will contribute Changan's strength to making Chongqing an important strategic pivot in the new era of the large-scale development of western China.
Firmly build a five "new" Chang'an.
One is to shoulder the new mission.China Changan Automobile shoulders the mission of building a strong automotive nation and will always adhere to and strengthen the Party's comprehensive leadership, establish a modern enterprise system with Chinese characteristics, and continuously build international, market-oriented, and specialized system capabilities. It aims to create a more complete intelligent connected new energy vehicle industry system. The company will resolutely serve the national strategy, implement the strategic deployment of the Chengdu-Chongqing economic circle, deepen central-local cooperation, drive western development, and dutifully strive to be the main force in Chongqing's “33618” modern manufacturing cluster system construction and in building the capital of intelligent connected new energy vehicles.
The second is to firmly establish the new strategy.Changan Automobile of China will accelerate the implementation of three major strategic plans.
"Shangri-La": Develop a world-class dedicated platform for new energy vehicles, further enhancing platform versatility, with mainstream platform annual production and sales reaching the million-unit level. Focus on the layout of industries such as next-generation batteries and IGBT. Track development opportunities in industries like digital energy and battery recycling, and explore commercialization and scalability paths.
"Beidou Tianshu": The focus will be on core technologies such as intelligent driving, chassis, and intelligent cockpit, continuously building a safe, intelligent, and agile Tianshu intelligent technology brand. It will lay out end-to-end intelligent driving, multi-modal large models, and other core technologies, exploring travel modes such as Robotaxi, Robobus, and smart logistics, to enhance technology premium capabilities and competitiveness. It will establish national-level innovation platforms such as the National Key Laboratory of Intelligent Vehicle Safety Technology and enterprise technology centers, focusing on innovative businesses like artificial intelligence and experience perception.
"Embrace all rivers": Adhere to long-term, localized, systematic, and socialized (ESG) approaches, accelerate the expansion of overseas markets, and promote the "152" globalization layout. Build a global operation system and transform the overseas development model from trade-oriented to localized operations. Implement phased and timely strategies for each region to establish localized capabilities across the entire chain of global R&D, manufacturing, logistics, marketing services, and customer operations.
Third, to create new automobiles.Changan anticipates that the future of new automobiles will be "evolvable intelligent car robots." They aim to create outstanding products, a distinguished brand, and innovative leading new energy products. Over the next five years, they plan to launch more than 50 new energy products globally, including over seven global bestsellers each with a volume of over 300,000 units. They will build a comprehensive new energy brand matrix, continuously developing the Avatr, Deepal, and Changan brands worldwide. They will strengthen their forward-looking technology and emerging industry layout by investing in AI vertical models, photonic/quantum computing, and other cutting-edge fields. In the next ten years, Changan plans to invest over 200 billion RMB in the new automotive field, expanding their tech innovation team by over 10,000 people, achieving the transformation from technology exploration to product monetization.
Fourth is building a new ecosystem.The group will fully leverage its advantages to enhance vertical integration of the industrial ecosystem and collaboration between manufacturers and suppliers, strengthen the layout and development of high-value core components in emerging fields, and form a deep integration model between manufacturers and suppliers to further improve the resilience and safety of the industrial and supply chains. It will resolutely advance the horizontal expansion of the technology ecosystem, focusing on the SDA platform to expand into emerging businesses such as commercial operations of autonomous driving, flying cars, humanoid robots, and general mobility. The group will adhere to a dual-track approach of independence and cooperation, continuously strengthening collaboration with global vehicle manufacturers such as Stellantis, Ford, and Mazda. It will also enhance cross-industry cooperation with ICT and consumer electronics companies to create an ecosystem with a large traffic and fan base. Recently, Zhou Yunjie, Chairman of the Board of Directors of Haier Group, visited Chang'an for an exchange, and they quickly found many directions for cooperation, promptly signing a strategic cooperation agreement and actively promoting it.
Fifth is the renewal of new services. We will focus on automotive finance, aftermarket, and factoring services, serving the real economy, innovating financial products, and steadfastly promoting and strengthening production through finance, driving the holistic renewal of production-finance integration on the ToB end. We will concentrate on the user's full-scenario needs of "buying, selling, using, repairing, and servicing," implementing the eight-character policy of "fast, precise, interactive, direct." Additionally, we will empower intelligent proactive services with AI technology to create a brand-differentiated service DNA, promoting the branding of the ToC end "Partner+" and "With U" services.
The three major brands advance side by side.
AvitaAs the "new state-owned enterprise luxury benchmark," sales in the first half of the year doubled year-on-year. In 2026, the first million-level six-seater flagship product will be launched alongside two other new models. By 2030, Avita will introduce 17 new products, forming a comprehensive product matrix covering sedans, SUVs, and MPVs.
Deep Blue AutoAs the "core engine for going abroad," the cumulative sales have exceeded 500,000 units. Multiple models from Deep Blue have been introduced to five major regions: Southeast Asia, Middle East and Africa, Latin America, Eurasia, and Europe, covering 66 countries and regions.
The Deep Blue S05 620km version will be officially launched on August 1st, aiming to become a global best-seller with monthly sales of 20,000 units. The Deep Blue L06 will have a global debut featuring a 3nm automotive-grade cockpit chip, with all models equipped with LiDAR, and is about to be officially unveiled.
By 2030, achieve an overseas sales proportion of 35% and launch a total of 30 new products, solidifying the position as the leading central enterprise in new energy vehicle sales and resolutely becoming a world-class electric vehicle brand. Establish a "3 verticals and 3 horizontals" product structure before 2030, with a cumulative launch of 30 new models.
Chang'an QiyuanPositioned as the "Smart Mobile Lifestyle Expert," its cumulative sales in the first half of this year reached 160,000 units, a year-on-year increase of 22.9%. Among them, the Changan Qiyuan Q07, launched in April this year, offers users product value that exceeds expectations with its spacious design, long-lasting battery life, and new intelligent features. It has topped the sales charts for new energy mid-sized SUVs under 200,000 yuan for two consecutive months, with cumulative deliveries soon to surpass 30,000 units.
The Changan Qiyuan Q07 Laser Edition, a smart SUV for the whole family, will be launched in September in the second half of the year. The Changan Qiyuan A06, a beautifully comfortable new sedan, is expected to be launched in the fourth quarter. The all-new pure electric compact SUV, B216, is expected to be launched in the fourth quarter.
As the product family matrix continues to expand and sales scale gradually increases, Changan Qiyuan will strive to achieve a monthly sales volume of over 50,000 units, aiming to break into the top 5 mainstream new energy brands.
Furthermore, Changan will focus on the technological forefront for the next decade, aiming to occupy the high ground of technology. It plans to empower flying cars and humanoid robots with SDA technology, striving to create integrated land, sea, and air mobility solutions. By the end of this year, it is expected to complete the test flight of a flying car; by 2028, it aims to achieve the production rollout of humanoid robots.
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