Changan Sets 5 Million Sales Target by 2030, Aiming for Global Top 10 Automakers

On July 30th, the leadership team of China Changan Automobile Group Co., Ltd. made their first collective appearance. This new central enterprise, approved by the State Council and directly overseen by the State-owned Assets Supervision and Administration Commission of the State Council as the investor, declared its strategic ambition to the world just one day after its establishment—to build a world-class automotive group with global competitiveness and independent core technologies.

From the perspective of the automotive industry development, the establishment of China Changan Automobile Group is conducive to accelerating the development of a world-class enterprise with global competitiveness, better supporting the high-quality development of the intelligent connected new energy vehicle industry; it is conducive to Changan integrating relevant resources, forging a new path and opening up new opportunities amid fierce market competition, and further strengthening, optimizing, and expanding state-owned enterprises; it is conducive to Changan better participating in international competition, building an internationalized, market-oriented, professional, and youthful organization and team, and accelerating its progress toward becoming a world-class automobile brand.

Zhu Huarong, Party Secretary and Chairman of China Changan Automobile Group Co., Ltd.

Strategic Upgrade: Establishing a New Model for Central Enterprise Reform

The establishment of China Changan Automobile Group marks a critical step forward in the reform of central state-owned enterprises. This new group, formed based on Changan Automobile, Chen Zhi Group, and 117 other subsidiaries, has a registered capital of 20 billion yuan, total assets of 308.7 billion yuan, and approximately 110,000 employees. Its strategic positioning is highly aligned with the national goals of becoming a "strong automobile country" and a "strong technology country," making it an important practice in optimizing the layout of state-owned capital.

The establishment of this new central enterprise is not a simple scale expansion. It is understood that the integration and restructuring will bring six core advantages. Strategic guidance: aligning with national strategies from above, focusing on new energy, intelligence, and globalization from below. Resource integration: coordinating R&D, manufacturing, capital, and talent resources to quickly solve development challenges. Technological innovation: undertaking major scientific research tasks and strengthening the construction of common platforms. Integration of whole and parts: optimizing the industrial chain layout and building a strong industry alliance. Incentive mechanisms: stimulating the innovative vitality of 110,000 employees. Risk prevention and control: enhancing the global risk control system to ensure steady and long-term development.

As a newly established central enterprise, China Changan Automobile aims to become a world-class automotive group with global competitiveness and independent core technologies, contributing Changan's strength to the construction of a "strong automotive nation" in China. The establishment of the new central enterprise not only injects strong momentum into Changan Automobile's development but also fully empowers its three global intelligent new energy vehicle brands: Avita, Deep Blue Auto, and Changan Qiyuan. This will help each brand achieve a comprehensive leap in "potential energy." With a century-old legacy, Changan will embark on a new journey to support the high-quality development of China's automotive industry.

Technological self-reliance: Building the cornerstone of global competitiveness

Relying on the advantages of the central enterprise platform, China Changan Automobile Group is accelerating technological breakthroughs. The "Shangri-La" New Energy Plan aims to develop a dedicated platform for one million vehicles, deploy next-generation battery and IGBT technologies, and explore the industrialization of digital energy and battery recycling. The "Beidou Tianxu" Intelligent Plan focuses on building a technology system for intelligent driving, chassis, and smart cabins, deploying end-to-end intelligent driving and multimodal large models, and establishing a national key laboratory for intelligent vehicle safety technology. With an investment of 200 billion yuan over ten years, the group will expand its technology innovation team by more than 10,000 members and lay out AI domain-specific models, photonic/quantum computing, and other cutting-edge fields.

From January to June this year, Changan Automobile in China achieved a total operating revenue of 146.9 billion yuan. Vehicle sales maintained steady growth, with production and sales reaching 1.355 million units, hitting an eight-year high. New energy vehicle sales reached 452,000 units, a year-on-year increase of 49.1%. Overseas sales were 299,000 units, up 5.1% year-on-year. The company expects to achieve annual sales of 3 million vehicles, including 1 million new energy vehicles, and anticipates total annual operating revenue of 355 billion yuan.

Industry-led Development Forging New Quality Productivity

Avatr: The new central enterprise and new luxury brand Avatr focuses on "high aesthetics, high intelligence, high value" to build a leading global new luxury intelligent electric vehicle brand.

Deep Blue Auto: A tech-savvy sporty brand targeting the mid-to-high-end mainstream new energy market, offering pure electric and extended-range products priced between 150,000 and 300,000 RMB for global young new energy users.

Changan Qiyuan is positioned as an "intelligent mobile life companion," targeting mainstream family users. It offers a new generation of products with exceptional value for money, integrating diverse life scenarios in terms of space functionality, intelligent comfort, range, and energy replenishment. Changan Qiyuan establishes the image of a "caring provider" with superior value and accessible alternatives, leading a new trend in intelligent mobile travel.

By deploying new quality productive forces such as intelligent automotive robots, flying cars, and embodied intelligence, a three-dimensional mobility ecosystem will be cultivated, with the goal of achieving the production and rollout of humanoid robots by 2028. Further strengthening central-local coordination and implementing the Chengdu-Chongqing twin-city economic circle strategy will help Chongqing build the "33618" modern manufacturing cluster system.

In terms of global layout, we adhere to the "All-Inclusive" plan and advance the "152" strategy. We focus on five major regional markets: Southeast Asia, the Middle East and Africa, Central and South America, Europe, and Eurasia. Currently, 9 out of 20 overseas factories have commenced production, leveraging the Rayong New Energy base in Thailand to radiate to right-hand drive markets. We further promote localized operations with a "one region, one policy" approach, achieving a transformation from trade-oriented to full-chain operations.

2030 Vision: Become one of the world's top ten automobile manufacturers.

By 2030, Changan Automobile aims to achieve a production and sales scale of 5 million vehicles, with new energy vehicle sales accounting for over 60% and overseas sales accounting for over 30%. The company strives to enter the top ten global automotive brands and become a world-class automotive brand. In the next five years, Changan plans to launch over 50 new energy products globally, including more than seven global blockbuster models with sales exceeding 300,000 units each.

In Conclusion

The birth of the new Chang'an coincides with a period of profound transformation in the global automotive industry. This 163-year-old company is reconstructing its development logic as a central enterprise—strengthening its strategic technological capabilities through resource integration and revitalizing the industrial ecosystem through institutional and mechanism innovation. It is boldly taking the lead in new quality productivity and building a more comprehensive intelligent connected new energy vehicle industrial system.

When the grand goal of "Building a World-Class Automotive Group" was displayed on the big screen at the venue, the audience erupted into enthusiastic applause. This applause was not only for Changan on its new journey but also for the rising Chinese automotive industry. As the model of central enterprise reform is implemented in the mountain city, China's path to becoming an automotive powerhouse welcomes a new engine.

Standing at a new starting point, Changan will take on new heights as a focal point. It will integrate five specific initiatives: "Shouldering new missions, firming up new strategies, creating new cars, building new ecosystems, and revitalizing new services" into its next steps. Changan will continue to focus on three major plans and build three major brands. With the stance of "Five New Changans," it is resolutely advancing towards becoming a world-class automotive group with global competitiveness and independent core technologies.