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Home > Information > News

BBA Love-Hate Relationship: Audi Reignites the "Advertising War," Mercedes-Benz and BMW Respond Accordingly

IT Home 2025-03-05 10:39:32

IT Home March 4th news, according to foreign media motor1's report today, Audi staged a brilliant marketing play on social media. On its official Facebook account in Bangladesh, a post has caught attention — the star of the show is none other than Mercedes-Benz's iconic G-Class SUV.

At first glance, this seems like an odd and ill-timed choice, but the electric version of the G580 in the picture holds a secret: with the tank-turn function, the vehicle can spin in place to draw out the complete four-ring logo. The caption humorously states, "Beautiful rings! Thanks to Mercedes for helping us leave our mark in Gulshan." As one of the top affluent areas in Dhaka, the roads of Gulshan have become Audi's canvas for action.

Mercedes-Benz in Bangladesh responded swiftly, replying on February 25 with a picture of two cars side by side: "Congratulations to Audi for setting an interaction record with your post, next time remember to bring along two Mercedes — the buzz could be even higher."

The next day, Audi extended an olive branch to BMW, releasing an image of the Q8 standing side by side with the 7 Series, inviting them: "BMW, let's go for coffee and let the newcomers catch up slowly."

BMW's response was calm and composed: the 7 Series features a 31.3-inch floating screen in the rear, playing "Cars 3", with the caption "Sit back and enjoy an 8K audio-visual feast" — clearly taking a stance of watching from the sidelines. This advertisement implies that while Audi and Mercedes-Benz are in a battle, BMW prefers to watch from afar.

IT Home Note: In 2009, BMW and Audi engaged in a classic advertising battle: At the time, Audi set up an "A4 Chessboard" billboard in a wealthy area of California, with the phrase "It's your move, BMW" to kick off the challenge. BMW quickly purchased the adjacent ad space, using the 3 Series with the caption "Checkmate" as a counterattack. Audi responded with the supercar R8: "Your pawn is not on the same level as my king."

When BMW rented a blimp with a "Game Over" sign flying over the battlefield, Audi once again unveiled its R8 advertisement: "Time to change your badge, your luxury certification may have expired." This months-long creative confrontation finally came to an end when BMW called for a ceasefire.

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