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Aberg Allrounder Trend Motor Launch Dinner Shines at International Plastics Exhibition

Arburg 2026-04-24 09:59:15

Leading global injection molding machine manufacturer ARBURG held a grand banquet on the second day of Chinaplas 2026 International Rubber and Plastics Exhibition, officially launching the new ALLROUNDER TREND electric machine to the Asian market. This is the first appearance of Dr. Volker Nilles, the new CEO of ARBURG, at the Chinaplas exhibition since taking office. He presented an innovative laser engraving performance, vividly demonstrating the outstanding performance and innovative concept of this strategic new product.

Laser Engraving Embodies the "New Benchmark" Spirit

At the banquet, Dr. Volker Nilles broke the traditional product launch format, skillfully combining a laser engraving performance to accurately present the core features of the ALLROUNDER TREND electric motor — high precision, high speed, and high reliability. It also reflected the sincere cooperation between Arburg and its customers. The stable and smooth engraving process intuitively demonstrated Arburg's extensive technical expertise in the field of electric injection molding.

“This is not only a visual feast but also an artistic interpretation of the product’s performance,” said an industry expert on-site. “The precision of laser engraving perfectly complements the accuracy of TREND machines, leaving a strong impression.”

New CEO's Debut: Demonstrating Commitment to the Asian Market Strategy

As the newly appointed CEO in January 2026, Dr. Volker Nilles systematically outlined his strategic vision for the first time at this dinner. He emphasized that the Asian market—particularly China—is a core growth engine of ARBURG's global strategy. The launch of the ALLROUNDER TREND is a key move in ARBURG's "local-to-local" strategy.

"ALLROUNDER TREND represents Arburg's new definition of 'performance' and 'ease of use'," Dr. Nilles stated, "It is not just a machine, but also our commitment to growing with our customers—"WE ARE HERE FOR YOU。"

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Product Highlights: Redefining Standard Applications

According to Tong Chao, General Manager of Arburg China, the ALLROUNDER TREND electric machine is specifically designed for the standard applications market and offers the following key advantages:

Rapid DeliveryFrom order to shipment, the production cycle typically takes only four weeks.

Flexible configurationClamping force: 500–2000 kN; maximum injection speed: 500 mm/s

Ultra convenientEquipped with the all-new GESTICA lite control system, it is easy to operate.

Excellence in cost-effectivenessLow investment cost, low operating cost, and quick return on investment

"From the enthusiastic response at the global premiere of K 2025 to the first orders from Asian customers, the TREND machine has proven its market value," Tong Chao said, "At this Chinaplas exhibition, we have specially introduced the Asian debut of the 200mm/s and 350mm/s speed TREND electric motors."

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Localization Layout: Pinghu Factory Poised for Action

It is reported that Arburg Pinghu Technology Factory (ATF) has completed its expansion, and the new 11,000-square-meter facility will commence production of TREND electric motors in July 2026.Flexible model featuring key components imported from the German Lossburg headquarters and locally integrated and assembled.This layout will significantly shorten the delivery cycle for Asian customers, while ensuring the perfect combination of "German quality" and "local efficiency."

At the end of the banquet, Dr. Volker Nilles raised his glass with Tong Chao, inviting global clients to visit the ALLROUNDER TREND booth at Hall 4.1 D42 for a firsthand experience of its outstanding performance.

As the laser-engraved "TREND" inscription gleams to completion, Arburg officially embarks on a new chapter in electric injection molding.

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About ARBURG

Arburg is a leading global manufacturer of injection molding machines, headquartered in Lossburg, Germany, with a history of over a century. As an independent family-owned company, Arburg is committed to providing customers with comprehensive services ranging from standard machines to high-end system solutions. Its business covers injection molding machines, automation, digitalization, and turnkey projects. The company upholds the brand commitment "WIR SIND DA" and has multiple production facilities and service networks worldwide.

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