87 days to sell 12,000 units: Understanding the True Meaning Behind JAC's Semi-Annual Report

On August 26, JAC Motors released its 2025 semi-annual performance report. According to the report, the company's operating revenue in the first half of the year was 19.36 billion yuan. During the period, JAC Motors sold a total of 190,600 vehicles and chassis, including 79,500 trucks, 32,900 pickup trucks, and 66,000 passenger cars.

In addition, JAC Motors has successfully established five international markets with annual sales exceeding 10,000 units, formed two regions with annual sales of 80,000 units, and has ranked first in the industry for exports of mid- to high-end light trucks for fourteen consecutive years.

In the commercial vehicle sector, sales of new energy light trucks exceeded 9,200 units, a year-on-year increase of 46%, while cumulative deliveries of new energy heavy trucks surpassed 2,800 units, growing over 180% year-on-year.

It is worth mentioning that in the passenger car sector, the first model of the JAC and Huawei joint brand Zunjie, the S800, has achieved impressive pre-order results. Richard Yu, Huawei's Executive Director and Chairman of Device BG, revealed that the Zunjie S800 surpassed 12,000 pre-orders in 87 days since its launch.

For JAC, its first ultra-luxury car, the Zunjie S800, represents a significant breakthrough. Xiang Xingchu, Party Secretary and Chairman of JAC Group, stated: "The collaboration between JAC and Huawei to create the Zunjie brand and enter the ultra-high-end luxury smart new energy vehicle sector is a new path. Moreover, this path is not simply about traditional luxury cars, nor is it about taking the standards and practices of other brands and replicating them. Instead, it is about boldly venturing into the uncharted territory of technological luxury."

He stated: "We believe that in order to build market-oriented competitiveness, on one hand, we need to benchmark against world-class companies like Huawei to reshape our organizational strength, and on the other hand, we should leverage the state-owned enterprise reforms promoted by the government to enhance our market-oriented competitiveness."

Image source: JAC Motors

Zunjie S800 Launches Ultra-Luxury Narrative

The Zunjie S800, which officially launched on May 30, was in a production ramp-up phase in the first half of the year and has not yet reflected its scale efficiency in the semi-annual report. However, it opens up the imagination for a new round of growth for JAC Motors.

Since its debut, the Zunjie S800 has attracted considerable attention. After pre-orders for the Zunjie S800 opened last year, it achieved over 2,000 pre-orders within 48 hours.

After its official launch, the price range of 708,000 to 1,018,000 yuan was described by Yu Chengdong as "full of sincerity," which also helped it accumulate more orders. According to the latest data, the Zunjie S800 surpassed 12,000 orders 87 days after its launch. On June 18, the Zunjie S800 officially began mass production. On June 26, the Pioneer Plan commenced delivery, with large-scale deliveries set to begin in mid-August.

Image Source: JAC Motors

In fact, the success of the Zunjie S800 has traces to follow.

In the research and development sector, Zunjie has assembled a team of over 5,000 for R&D and delivery and established the Zunjie Shanghai R&D Center.

At the manufacturing end, JAC Motors has partnered with Huawei to create the Zunjie Super Factory. The factory is built upon Huawei's iDME Industrial Data Model Driven Engine technology, recreating a Zunjie factory in the digital world. It collects 300,000 data points per second from the physical factory, with the welding and painting processes reaching the industry's highest level of digital twin capabilities.

In the supply chain sector, JAC Motors has formed a "Quality Alliance" with 220 leading global supply chain partners to create better quality and experience for users.

According to Zunjie brand's plans, MPV, SUV and other models will be launched in the future, and research and development work is currently being accelerated.

Hua Chuang Securities believes that the Zunjie S800 has received excellent market attention and evaluation. They are optimistic about the competitiveness of Zunjie products and the sustainability of orders, expecting future stable monthly sales to reach 1,500 to 2,000 units.

China Tai Securities pointed out in its research report that the success of the first car in breaking through has laid the foundation, and the ultra-luxury car segment has low correlation with industry policies. The consumption of China's high-net-worth individuals is shifting towards "technology + emotional value." The ZunJie S800 leverages Huawei's momentum to break through, becoming a choice with social attributes. As the first domestic new energy brand to firmly establish itself in the high-end market, its success has laid the foundation for subsequent product portfolios and has activated the electric luxury market through supply-side innovation, with the potential to expand the market. Amid industry price wars, ZunJie builds a moat with a "high-end positioning + high value-added services," achieving high gross margins through brand premium.

Continue to increase investment in R&D to build a mesh ecosystem structure.

Currently, new technologies in the Chinese automotive industry are emerging rapidly, and these new technologies are continuously iterating.

In this context, JAC Motors is becoming more focused and concentrated, aiming to master key technologies and capabilities. JAC has identified its direction: in the fields of intelligent connectivity and new energy, especially in technologies and products centered around consumer experience, it must increase investment in innovation.

According to the semi-annual report, in the first half of 2025, JAC Motors invested 2.216 billion yuan in R&D, an increase of 34.47% year-on-year, accounting for 11.44% of its revenue.

In the face of tremendous technological transformation, the traditional automotive industry must shift from a tiered supply chain structure to a networked, ecological structure characterized by mutual integration and interdependence.

Taking the deep cooperation between JAC and Huawei as an example, their collaboration is essentially a complementary advantage and a strong alliance. For Huawei, it brings nearly 40 years of rich technology and management experience in the ICT field to empower our traditional automotive industry; JAC, on the other hand, integrates its over 60 years of car manufacturing heritage into the ZunJie brand.

Xiang Xingchu believes that while joining forces with Huawei to create the Zunjie brand and launching the first car, JAC is also benchmarking Huawei to further enhance its organizational capabilities. "We have introduced Huawei's process-oriented organizational transformation into JAC Motors' operations, including its integrated product development process, integrated supply chain development process, and also the process-oriented approach in marketing and services."

Image source: JAC Motors

He stated bluntly that over the past few years of collaboration, JAC Motors has gained tremendously in its symbiotic integration and development process with Huawei, giving JAC Motors greater confidence and assurance for its future development.

Zhongtai Securities believes that JAC Motors has been deeply involved in automobile manufacturing for 60 years, forming a "dual-focus on commercial and passenger vehicles" business layout. In the commercial vehicle sector, the company focuses on light trucks and achieves full-category electrification of light, medium, and heavy trucks during its transition to new energy. In the passenger vehicle sector, it covers mainstream markets through brands like JAC series, Sihao, and Yiwai, and aims to penetrate the high-end market with the Zunjie brand through collaboration with Huawei. The company consolidates its industry position with a diversified product matrix and a global strategy.

Jianghuai Automobile has clearly defined its future development path, committing fully to the commercial success of the Zunjie project and the development of subsequent series models. It will continue to deepen cooperation with top technology companies like Huawei to achieve mutual benefits and strives to transform into a "technology-oriented" enterprise. In line with industry development trends, the company will accelerate its transition to intelligent new energy and high-quality development, adhering to the two strategic paths of "independent innovation and open cooperation," focusing on building a world-class brand.