Porsche's 2025 European Plug-in Sales Overtake Gasoline for First Time

According to foreign media reports, in 2025, Porsche's electrified vehicle sales in the European market historically surpassed those of gasoline-powered cars. Deliveries of the brand's pure electric vehicles and plug-in hybrid vehicles accounted for 57.9% of total deliveries in the region, with approximately one-third being pure electric vehicles. This marks the first time Porsche has achieved this milestone on the European continent.

Image source: Porsche

During the same period, Porsche's global deliveries decreased from 310,718 units in 2024 to 279,449 units, a drop of over 10%. Matthias Becker, Member of the Executive Board for Sales and Marketing, stated that this change was in line with expectations, primarily due to supply shortages of the 718 models and the gasoline-powered Macan, continued weak demand for high-end products in the Chinese market, and the company's value-oriented supply management strategy. He also noted that the Cayenne electric version, to be launched at the end of 2025, has received a positive market response, indicating that Porsche's innovative high-performance products are meeting customer expectations.

In the European market, plug-in hybrid versions of the Panamera and Cayenne series have become the main deliveries. The Asian market is also showing a trend towards plug-in models. However, in North America, Porsche's most important single market, its 2025 sales are forecast to be largely flat year-on-year, with a decline of less than 1%, continuing the historic high set in 2024. Despite reduced supply of gasoline-powered Macan and 718 models in the region, overall performance remains stable. The company also maintains stable sales in emerging markets, but these markets are still dominated by gasoline-powered vehicles.

It is noteworthy that Porsche has not disclosed the specific sales breakdown of fuel-powered and plug-in models in the US and major emerging markets. Analysts suggest that the expiration of the US federal electric vehicle tax credit policy at the end of last year, coupled with a weakening of local regulations on emissions and corporate average fuel economy standards, may prompt Porsche to focus more on high-margin fuel-powered models in this market.

Looking ahead to 2026, Becker stated that the company will adhere to a "value over volume" strategy, rationally planning supply and demand. At the same time, the 2026 production plan will fully consider the gradual phasing out of the combustion-engine 718 and Macan models, ensuring a smooth transition.