Deepening Our Presence in South America, Gathering Strength to Set Sail | Grand Opening of BAS Company in South America!

May 29, São Paulo, BrazilBAS, the South American subsidiary of Borch Intelligent.The grand opening ceremony was held with great pomp. The venue was filled with distinguished guests, including high-quality local clients from Brazil, industry partners, government representatives, and chamber representatives. Clients from multiple countries, including Peru, traveled from afar to witness a key step in Bochuang's globalization strategy in South America.

Chairman Zhu Kangjian of Bochuang delivered a speech on site. He emphasized that South America is an important part of Bochuang's global layout, and the establishment of BAS is not only a physical distance reduction but also a deep implementation of the "Global Bochuang" strategy. Chairman Zhu stated:Globalization is not simply about selling equipment, but about embedding capabilities and fostering the symbiosis of services.BAS will rely on its local team to truly achieve localized operations integrating sales, service, technology, and warehousing, allowing South American customers to feel that Borch is right by their side.

The connection between Bochuang and Brazil began in 2007. After nearly twenty years of cultivation, Bochuang has surpassed 1,500 units in the South American market, with footprints in key markets such as Brazil, Argentina, and Chile. The establishment of BAS marks the official upgrade of Bochuang from "products going abroad" toCapabilities Going GlobalThe aim is to provide faster responses and full-chain support that better meets local needs through localized teams.

To better serve customers in South America, Bochuang has officially launched its South America Delivery Assurance System, centered on four key “controllables”:

✅ Controllable lead time: domestic and overseas production capacity are coordinated, with warehousing centers established in São Paulo and Santa Catarina, and sales and service networks directly reaching key industrial areas.

✅ Controllable Quality: The equipment complies with stringent international standards and is perfectly suited to the complex working conditions in South America.

✅ Controllable service: Local engineering teams are stationed on-site, providing 24/7 rapid response.

✅Value controllable: Providing full-cycle empowerment from process optimization, operation training to lifelong technical upgrades.

From "global layout" to "local cultivation," BAS will work hand in hand with partners in South America to achieve win-win outcomes through smarter equipment and more tailored services, continuously supporting the high-quality development of the injection molding industry in Latin America.