Beijing 81 officially launches pre-orders! china’s first tactical square-box vehicle ushers in a new era of all-scenario mobility

On April 24, 2026, Beijing Off-Road launched its first tactical box-style SUV—the Beijing 81—at the Beijing International Automotive Exhibition and simultaneously opened pre-orders. As a brand-new model deeply rooted in BAIC’s over 60 years of military-industrial heritage and inheriting the outstanding DNA of the second-generation Warrior, the Beijing 81 integrates military-grade reliability, meets users’ diverse scenario-based needs, and delivers exclusive emotional value—blending classic legacy with innovative breakthroughs to pioneer a new category of all-scenario mobility.

Beijing 81 is not only a new car, but also a new expression of category innovation, user co-creation, and military heritage by Beijing Off-road in the new era. With its unique tactical box positioning, it breaks away from the homogeneous competition of traditional hardcore off-road vehicles, pioneering an entirely new category for Chinese off-road.

Three Innovations Break the Impasse, Pioneering a New Category of Tactical Box-shaped Products

Just as Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Offroad, said at the press conference: "Beijing Offroad is unsheathing its sword at this moment to forge a set of exclusive armor for this most adorable group of people, fitting for the times."

It is precisely based on this original aspiration that Beijing 81 is not only a product renewal, but also a dual evolution of spirit and technology.

Restructuring the development logic through innovative models. Beijing 81 has pioneered the BIP (Build in Public) vehicle development model—the first of its kind in the industry—leveraging openness and transparency, high-frequency co-creation, and long-term interaction to earn users’ trust, feedback, and support. The project has cumulatively collected over 150,000 valid user suggestions, with many directly implemented as production configurations following engineering validation—truly realizing “users defining great vehicles.”

Users have the right to know how their very own car was built, step by step.

Therefore, Beijing 81 breaks the traditional model of car manufacturers "designing in isolation," moving the entire process of research, design, validation, and testing as far forward as possible to be in front of the users, allowing them to move from "seeing" to "participating."

With customer innovation, accurately targeting the emotional resonance group. Beijing 81 pays tribute to three categories of users who cherish the country and admire the rugged style: honoring veterans who have spent half their lives in military service and understand the toughness of military vehicles; honoring military enthusiasts who are devoted to the camouflage uniform and the spirit of August 1st; and honoring the general public who like military themes and appreciate the rugged essence.

For Beijing 81, users are not merely purchasing a vehicle—they are joining a legion and forging bonds with comrades-in-arms they can trust with their backs. Building upon its membership model, the brand has introduced a “Partner Program,” welcoming every capable and passionate user to become a Beijing 81 partner, ambassador, and co-creator.

Precisely because we are facing a group of people filled with passion, conviction, and responsibility, Beijing 81 chooses to stay true to its own voice—we never cater to the masses; we only meet those with burning hearts!

Stylish: Classic boxy design, exuding a strong military aura.

Beijing 81, the second-generation inheritor of the warrior, features a classic box-shaped design, with a strong, square, solid, and dignified appearance. The straight waistline runs throughout the body, naturally exuding a sense of power. The vehicle's dimensions are 4850×2050×1975mm, with a wheelbase of 2810mm. Its exceptionally wide body surpasses competitors, paired with 305mm-wide tires, the widest in the same class, making the chassis as solid as rooted in the earth. From a distance, it resembles a soldier standing at attention, with broad shoulders and a stable, grounded stance.

The front features a five-hole array grille in the style of ancient city wall bricks, combined with sniper scope-style round headlights, integrating Chinese cultural heritage with a tactical aesthetic, showcasing China's powerful strength with high recognizability.

"While others are 'stopping there,' Beijing 81 is 'standing there.' This is what it means to stand firm!"

This is not only a design expression, but also a declaration of attitude. Beijing 81 writes the "standing firm" aura into every detail of its design.

The interior is centered around a tactical mechanical aesthetic: shell-shaped knobs with a solid metallic feel, smooth and decisive when operated; the equal-height line decorative panel in front of the passenger seat incorporates elements from military maps, highlighting the military off-road heritage; a rifle-style gear shift lever with a tough mechanical feel, smooth and convenient to operate; the spare tire is upgraded to a tactical backpack storage space, practical and convenient; a pistol-style mechanical door handle, with outstanding recognizability, and can be normally opened in extreme situations such as power failure, fire, or water immersion, serving as a "life passage" to protect travel.

At critical moments, it's always loaded, relying on the most dependable mechanical certainty to blaze a path to survival.

This is not just a design language, but also Beijing 81's commitment to safety and reliability. It exudes a military spirit everywhere, perfectly blending tactical texture with practical value.

Easy to drive: Full scenario compatibility, driving control with ease and confidence

A genuine tactical box: tough where it needs to be, smooth where it should be.

Beijing 81 makes its choices based on this principle, finding a balance between hardcore off-road capability, urban convenience, and long-term usage costs, making every departure more confident.

The Beijing 81 is equipped with a range extender and a dual-motor, four-wheel-drive system, offering a mature, stable powertrain with low failure rates and controllable maintenance costs. It ensures economical and efficient urban commuting and eliminates range anxiety for long-distance travel.

The vehicle features a body-on-frame chassis, independent suspension, and three differential locks, combined with high-torque power output, significantly enhancing off-road traction and obstacle-clearing capability. Equipped with 305 mm-wide professional tires and a high-performance braking system—six-piston front calipers and four-piston rear calipers—it delivers smooth, stable handling and exceptional driving stability and braking safety. It truly achieves: “Where others cannot go, it can; where others cannot return, it can”—ensuring worry-free travel for users.

Not only easy to drive, but also comfortable to sit in. The Beijing 81 follows the "hard outside, soft inside" design concept, gently protecting every journey. The 4+2 flexible six-seat configuration features heating and ventilation functions on all seats; the first four seats are designed with equal comfort, ensuring overall comfort for all passengers. When the third-row seat is folded down, it creates a flat large space, easily meeting diverse needs for family travel, cargo loading, and outdoor equipment storage. Truly achieving multi-purpose use. Additionally, the vehicle extensively uses physical buttons, simplifying redundant infotainment functions, making daily blind operation safer and more efficient.

Reliable: Military-grade standard, rugged and built to last

Military-grade reliability is the core characteristic of the Beijing 81 throughout the entire development process. From the large-scale chassis structure and four-wheel drive system to small components such as mechanical door handles and physical control buttons, every part of the vehicle is meticulously manufactured according to military standards, combining durability and long-term stable performance, providing users with a safe and worry-free driving experience.

The Beijing 81, equipped with a range-extended powertrain, has undergone rigorous validation and features mature, reliable technology that perfectly suits diverse driving scenarios: quiet, smooth, and highly efficient for urban commuting; convenient refueling and confident range for long-distance road trips. Complemented by dual-motor AWD, front, center, and rear differential locks, and low-range 4WD, it delivers exceptional capability across all driving conditions.

Guo Fu’s statement—“Beijing 81: 81 in Beijing, no empty stories, only tangible expertise”—clearly articulates Beijing 81’s product philosophy: foregoing superficial packaging in favor of showcasing proven, substantive capabilities.

Pre-sale officially launched, multiple benefits added, launch plan announced

Beijing 81 launches its veteran version first, with a pre-sale price range of 200,000 to 250,000 yuan. It adopts a practical pricing strategy and full sincerity, making it easy for veterans, military fans, and car enthusiasts to own their own exclusive vehicle.

Subsequently, as production capacity steadily ramps up, Beijing 81 will also launch a personalized customization version, offering services such as engraving of exclusive nameplates—imparting a unique identity and personal sentiment to each vehicle, transforming every car into a one-of-a-kind steel companion that embodies the owner’s personal story and individual glory.

The brand officially announces the establishment of the Beijing 81 Dual Support Public Welfare Fund, focusing on public welfare projects such as caring for the families of martyrs, supporting employment and entrepreneurship for veterans, and consoling border defense personnel. In the future, users will also be invited to participate in public welfare actions, to practice the initial mission and carry forward the spirit of honor.

For blind-order users who placed orders during the BIP co-creation phase, Beijing 81 has specially designed a “Triple-Five” suite of exclusive honor privileges to express gratitude for their early trust and support.

Exclusive First Release Identity Benefits

Users who make a blind reservation and ultimately purchase the vehicle will be granted the honor of "Beijing 81 · First Edition Member," along with an online badge and a physical badge. The first edition model will feature engraved marks on multiple parts of the body, creating a unique identity symbol.

Customized First Release Exclusive Benefits

Free access to the “Launch Tactical Upgrade Package” valued at ¥8,000, including the launch-exclusive “Peace Green” body paint, exclusive smoked black tactical wheels, and physical buttons made of pure copper.

Users may flexibly choose configurations or convert them into “Fanghe Zhen Di” Mini Program military rations, which can be used for vehicle price deductions and official merchandise purchases, and also entitle users to priority participation in official offline events.

Public Welfare Partnership Honor Benefits

After the first batch of customers complete the final payment, BAIC Group will donate 1,000 yuan to the Double Support Fund simultaneously, and present each customer with a unique numbered commemorative certificate for public welfare, working together with customers to fulfill their public welfare responsibilities and pay tribute to patriotism.

All the above benefits can be enjoyed with just a 1000 yuan blind booking fee. The blind booking fee is refundable at any time and will be deducted from the car price when you finally purchase the vehicle.

Beijing 81 is now open for blind pre-orders. Users can complete the pre-order through the official WeChat Mini Program "Fanghe Base". Beijing 81 will be officially launched in Nanchang on August 1st, making its debut with a new image and a complete service system.

Beijing 81 and Beijing Off-road BJ40 Extended Range Long-Range Edition jointly launched pre-sales, ushering in a new era of travel that combines strength and warmth.

Inheriting the glory of the second-generation warrior, Beijing 81 makes a refreshed debut. As the times and technology evolve, only the military-grade reliable core and the craftsmanship of classic heritage remain unchanged.

In the future, Beijing 81 will continue to embrace an open attitude, standing side by side with users, safeguarding safe travel for countless families with military-grade quality, becoming a trusted and beloved vehicle of the era for more people.