Audi Aims to Regain Market Share with Third Audi-Branded Model in China Next Year

IT Home reported on April 16 that to regain competitiveness in the Chinese market, Audi is accelerating its local product layout. On April 14, local time, according to a Reuters report, Fermín Sonera, CEO of the Audi and SAIC cooperation project, said that the company will launch a third model under a new Chinese brand next year.

Sonera stated that the first jointly developed model by both parties since September, the E5 Sportback,Cumulative sales have reached 10,000 units.After experiencing a sales decline in January and February due to the weakening impact of tax policies, sales in March haveRisen to 2,630 units。

Audi plans to launch its second China-exclusive model, the E7X, in the second quarter of this year, which is also a pure electric SUV without the four-ring logo. Sonera stated that the next model to be launched in 2027 will be aA sporty sedan targeting the premium market“The third model is already under development.”

Sonera pointed out that the development cycle for Audi China’s new-generation vehicles is approximately two years—30% to 40% shorter than that in Europe—because such modelsCompletely centered on the Chinese market demand"This means we must fully focus on the Chinese market's demands, including customer needs and regulatory requirements."

IT Home Note: Audi launched a new all-electric brand in China in 2024, featuring only the "AUDI" wordmark without the traditional four-ring emblem, aiming to attract younger consumers.