After Joining the "10-Million-Unit Club," FAW-Audi Aims to Sell 700,000 Vehicles by 2030

"As FAW-Volkswagen's most core business segment, FAW Audi is strategically transforming in China's luxury car market and moving at full speed towards the milestone of its second ten million units. We will maintain our strategic focus and build Audi into the number one brand in the Chinese luxury car market," said Dong Xiuhui, Party Secretary and General Manager of FAW-Volkswagen Automobile Co., Ltd., at the FAW Audi "Ten Million User Celebration and New Product Launch Night" on January 15th.

That evening, FAW Audi announced that its cumulative user base in China has surpassed the 10-million mark, making it the first joint-venture luxury car brand to reach this milestone. Meanwhile, the all-new Audi Q5L, built on the new PPC (Premium Platform Combustion) luxury intelligent platform, was officially launched with a price range of 309,800 to 384,800 yuan.

From being the first to introduce luxury brands to China in 1988, to pioneering the trend of domestically produced long-wheelbase vehicles, and now directly confronting the deep waters of industry transformation with "intelligent oil and electric parity," FAW Audi is embarking on a new chapter of high-quality development in the Chinese luxury automotive market, which it has cultivated for 38 years, with a comprehensively evolved product capability and a posture of "concentrated effort, moving towards intelligence."

New Beginning for Millions of Users: Localized Cultivation and Strategic Transformation

"Behind the millions of users lies not only the accumulation of numbers and the expansion of scale, but also FAW Audi's deep integration into China's reform and opening-up process, and its firm strategic choice and strong confidence in promoting Sino-German automotive industry cooperation," summarized Liu Yi Gong, Director, General Manager, and Deputy Secretary of the Party Committee of China FAW Group Co., Ltd., in his address.

38 years and 10 million users – this achievement makes Audi the first luxury car brand in the Chinese market to cross this threshold. Behind this "ten million" is not merely an accumulation of sales figures, but also a microcosm of FAW-Audi's deep integration into the development of China's automotive industry, its continuous response to user needs, and its profound integration with China's technological ecosystem.

Dr. Jürgen Unser, President of Audi China, attributed this achievement to the long-term trust of Chinese customers and partners, emphasizing that it is "far more than just a number; it represents the trust and strong bonds built over decades."

Looking back, FAW-Audi's "road to ten million" is a typical path of localization innovation and market insight.

From the initial "Pilot Project" to the introduction of the Quality Audit Review System and the globally unified 4S service system, FAW-Audi laid the foundation for the standards of modern luxury car production, sales, and service in China.

The domestic production of the first-generation Audi Q5 pioneered the localization of luxury mid-size SUVs. The extended wheelbase of the second-generation Q5L, moreover, precisely insighted the travel needs of Chinese families, leading and shaping the product standards of the entire luxury car market, forcing competitors to follow suit.

Facing the current wave of intelligence and electrification, FAW Audi has proposed the "Oil-Electric Intelligence" strategy, relying on PPC (Premium Platform Combustion) and PPE (Premium Platform Electric) platforms. By deeply collaborating with Chinese technology companies like Huawei, it aims to solve the intelligence challenges of traditional fuel vehicles.

As Dong Xiuhui stated, the milestone of ten million users, coupled with FAW-Volkswagen's previously achieved sales volume of 30 million vehicles, "jointly forged a benchmark for deepened cooperation between China and Germany."

However, the celebration did not dwell on past glories. Liu Yigong stated clearly: "The ten-million-user milestone is not the finish line, but rather the starting point to focus our strengths and forge ahead with ambition." This positioning has set the tone for all of FAW-Audi's subsequent strategic moves and product initiatives.

Amidst the increasing penetration rate of electric vehicles and the rapid restructuring of the market landscape, balancing the massive base of internal combustion engine vehicles with the irreversible trend of electrification is a question that every traditional luxury brand must answer. FAW Audi's answer is: "Coordinated advancement of gasoline, hybrid, and full intelligence." The core of this strategy lies in rejecting a simple "oil-to-electric switch" and instead pursuing the common intelligent evolution of gasoline, hybrid, and pure electric vehicles across the entire product range.

To this end, FAW Audi has created two major technology foundations: PPC luxury fuel intelligent platform, focusing on next-generation high-end fuel and hybrid models, with the core task of deeply integrating traditional powertrain systems with top-tier intelligent technologies; and PPE luxury pure electric platform, focusing on high-end pure electric models, synchronized with Audi's global electrification strategy.

At the press conference, Guo Yongfeng, Executive Deputy General Manager of FAW-Audi Sales Co., Ltd., explained: "Based on the new PPC and PPE platforms, we enable both gasoline and electric vehicles to achieve industry-leading intelligent capabilities, truly realizing the intelligent co-development of ICE (internal combustion engine vehicles), NEV (new energy vehicles), and hybrid vehicles."

In China, the localization strategy of "For China, With China" has been elevated to an unprecedented level. This goes beyond mere wheelbase extensions or configuration adjustments; it signifies deep synergy in R&D, supply chain, and ecosystems.

In terms of R&D collaboration, FAW-Volkswagen maintains an average annual R&D investment of nearly 10 billion yuan, leveraging its "two countries and nine locations" R&D layout to focus on core tracks such as intelligent driving and software.

In terms of ecological cooperation, FAW-Audi is forging "strong alliances" with leading Chinese technology and supply chain companies such as Huawei and CATL. In particular, the collaboration with Huawei in the field of intelligent driving has become key for FAW-Audi's gasoline vehicles to achieve intelligent breakthroughs.

Supply chain empowerment: by actively adopting high-quality local suppliers, we continuously drive the transformation and upgrading of the domestic automotive components industry.

Dr. Johannes Roscheck emphasized that Audi’s "In China, for China" strategy aims to "bring the best products and experiences to Chinese customers." This strategy of deeply integrating with China’s innovation chain seeks to maximize the synergistic advantages of "German precision" and "Chinese innovation," creating a "new paradigm for Sino-German automotive industry cooperation in the new era."

All-new Audi Q5LBreaking the Mold: Reshaping the Benchmark for "Fuel Intelligence"

Strategy requires product implementation. As the most anticipated new product of this grand event, the all-new Audi Q5L built on the PPC platform is tasked with ushering in a "new era of intelligent luxury gasoline SUVs."

This is not just a routine model update; it is FAW Audi's first heavyweight SUV product to practice the "Oil-Electric Same Intelligence" strategy, aiming to re-establish a benchmark in the fiercely competitive luxury B-segment SUV market.

In response to the aggressive offensive from emerging EV makers in the field of intelligence, the all-new Q5L has delivered a systematic rebuttal from the perspective of internal combustion engine (ICE) vehicles. Aiming to be the "German Ace," it constructs the "optimal form of ICE driving and control" through a "Golden Power" combination—featuring the HDI dual-motor full-domain intelligent hybrid system, the fifth-generation EA888 engine, and quattro ultra—alongside the only optional air suspension in its class. Furthermore, as the world’s first luxury ICE SUV equipped with Huawei Qiankun® Smart Driving technology, it is designed to completely shatter the stereotype that "ICE vehicles lack intelligence."

HDI dual-motor all-area intelligent hybrid technology is a core technological highlight of the new Q5L. Through a P0+P3 motor layout, the system can seamlessly switch between pure electric, hybrid, and pure gasoline modes. Its value lies in: pure electric driving in urban low-speed conditions (such as starting, parking, and coasting), bringing electric vehicle-like smoothness and quietness; rapid motor intervention during rapid acceleration, improving response and push-back feeling; and optimized energy consumption under all working conditions. Officially, its fuel consumption is reduced by 15% compared to the previous generation, achieving a balance between performance, energy saving, and smoothness.

Huawei's Qiankun ADS system is its breakthrough point in intelligentization. The vehicle is equipped with 33 sensors (including dual LiDARs), fully supporting urban NOA and highway NOA functions, and possesses advanced parking capabilities such as cross-level memory parking and trajectory reversing. At the launch event, Li Wenguang, President of Huawei's Intelligent Driving Solutions Product Line, stated that the launch of new models such as the Q5L "fully proves that gasoline cars can be intelligent and can perform as well as electric cars."

In terms of design, space, and luxury, the new car's wheelbase has been further extended to 2945mm, and the body reaches 4842mm, continuously consolidating its spatial advantages. The exterior adopts a more sporty and sharp design language and introduces China-exclusive colors. The interior enhances the technological luxury experience through a digital stage (multi-screen linkage), a large-size HUD, and a customized intelligent cockpit.

From a market pricing perspective, the new Q5L is priced between 309,800 and 384,800 yuan, demonstrating an extremely aggressive market strategy.

Its goal is very clear: first, to hold onto its established market share by leveraging stronger product power (intelligence, hybrid, design) to consolidate its advantage over traditional competitors (BMW X3, Mercedes-Benz GLC), thereby defending its position as the sales champion in the luxury B-segment fuel SUV market (with a sales target of 140,000 units in 2025).

At the same time, it is launching a new offensive with top-tier intelligent driving and an electrified driving experience to attract consumers who favor smart technology but still have a preference for gasoline cars or range anxiety, competing with popular new energy SUVs like the AITO M7 and Li Auto L7.

The launch of the all-new Q5L marks a direct offensive by FAW Audi, utilizing its most mainstream and best-selling model under the "Gasoline and Electric Sharing the Same Intelligence" strategy to test market acceptance of the value of "intelligent ICE vehicles."

Under the "Oil-Electric Integrated Intelligence" Strategy: 203070 years oldAchieving tens of thousands in sales remains a significant challenge.

Based on a foundation of tens of millions of users and a clear strategy, FAW Audi has set ambitious future goals. Dong Xiuhui announced: "Facing 2030, FAW-Volkswagen aims for a production and sales scale of 2 million vehicles, with FAW Audi achieving a sales volume of 700,000 vehicles." This signifies substantial growth from the current approximately 570,000 vehicles (2025 data).

To achieve this goal, FAW Audi has planned a multi-dimensional development path. In accelerating the renewal and expansion of its product matrix, following the Q5L, the new Audi A6L and the updated Q7 will be launched successively on the fuel and hybrid line (PPC platform). The more personalized and performance-oriented S5 Avant will also be introduced. The highly anticipated flagship SUV, the all-new Audi Q9, is clearly scheduled for introduction in 2027, which will complete full coverage from A-segment to D-segment markets.

Audi A6L e-tron, the first all-electric sedan on the pure electric platform (PPE platform), is about to be launched. It also features Huawei's Qiankun intelligent driving system, a range of 785km (CLTC), and supports 800V high-voltage fast charging. Guo Yongfeng also revealed that hybrid models will be launched on the PPE platform in the future.

FAW Audi aims to achieve "Four Major Leads": Leading in Brand Development, Leading in Product and Technology, Leading in Customer Experience, and Leading in Ecological Responsibility.

In terms of customer experience, the service brand has been fully upgraded to the "Real Heart, Real Knowing" customer experience brand. By constructing three major themes of "Respect, Delight, and Enjoyment," it covers the entire user lifecycle.

In terms of ecological responsibility, it will drive the transformation and upgrading of nearly 600 dealer partners and stabilize nearly 500,000 jobs in the entire industry chain.

Despite clear planning, the road ahead remains challenging. In terms of the broader market environment, China's luxury car market is undergoing structural adjustments, with the 300,000-400,000 yuan price segment facing pressure. Simultaneously, competition has evolved from the traditional "BBA" (BMW, Benz, Audi) three-way battle to a multi-dimensional free-for-all involving new forces like Tesla, Li Auto, and AITO. For FAW Audi itself, whether its "oil and electricity with intelligence" strategy can gain wider acceptance, and whether its intelligent experience can truly match or surpass leading new forces, thereby supporting new brand value, will be key to achieving its goal of 700,000 vehicles.

From the brand spirit of "Breakthrough Technology, Inspire the Future" to the localized practice of "User-Centric," and now to the strategic decision of "Intelligence Parity for ICE and EV," FAW-Audi's story of reaching ten million users is a history of continuously adapting to, integrating into, and attempting to lead the Chinese market.

The launch of the new Audi Q5L is like a precise wedge driven into the heart of a prominent market contradiction: the loyal adherents of gasoline cars versus the tide of intelligent electrification. Its proposed solution is that it doesn't have to be an either/or situation; through technological integration, it offers a "hybrid" choice.

After the grand ceremony, the real test has just begun. The market performance of the all-new Q5L will be the first significant test of FAW Audi's current strategy. Whether it can continue to win the trust of another ten million users in the era of intelligent electrification depends on its ability to push the integration of "German craftsmanship" and "Chinese intelligence" to the extreme, and whether its "intelligent oil and electric synergy" narrative can truly resonate with increasingly savvy and diverse Chinese consumers.

FAW Audi's next chapter has already begun. The direction is "Moving Forward with Intelligence," and the vessel carries millions of past trusts, as well as a new answer to how "luxury" and "intelligence" can coexist in the new era.