MEDELI ELECTRONICS (SHANGHAI) CO., LTD. Overview This company was founded by Medeli Electronics Co., Ltd. from Hong Kong, mainly engaged in the research and development as well as sales of electronic musical instruments, digital music-related software and internet apps, digital audio products, and consumer integrated circuits. The Medeli Group has an independent R&D center, production base, and sales team within China. R&D Center The R&D center of the Medeli Group is Medeli Electronics (Shanghai) Co., Ltd. Established in September 1993 in Shanghai through investment by Medeli Electronics Co., Ltd. from Hong Kong, it is now located in the Caohejing Development Zone, Xuhui District, Shanghai. The company boasts dozens of experienced development engineers and music engineers, equipped with advanced development and testing equipment. Its primary research and development focuses include electronic musical instruments (electronic keyboards, digital pianos, electronic drums), digital music-related games and application software, multimedia digital music products (MIDI keyboards), and digital audio products (digital recorders, digital effects processors). In terms of digital audio processing technology, USB product technology, and embedded system application development, the company holds a strong technological advantage domestically. The company's values advocate that employees and the company are partners, with employees being the greatest asset to the company, and their creativity is the main driving force behind the company's continuous progress. Production Base The production base of the Medeli Group is Medeli Musical Instruments (Zhuhai) Co., Ltd. Located in Zhuhai City, Guangdong Province, the production park covers more than 150 acres, with complete production capabilities including mold making, injection molding, metalworking, and electronic assembly, capable of producing 1 million units per year. Sales Team The sales team of the Medeli Group consists of Medeli Electronics (Shenzhen) Co., Ltd. and Medeli Electronics Co., Ltd. from Hong Kong. Medeli Electronics (Shenzhen) Co., Ltd. is responsible for domestic promotion and sales, while Medeli Electronics Co., Ltd. from Hong Kong handles overseas promotion and sales. Through the relentless efforts of the sales team, the company's products are now sold in over 50 countries across five continents. Company Products The group owns more than 30 varieties of the MEDELI (Medeli) series of electronic keyboards, digital pianos, multimedia MIDI keyboards, and music classrooms, as well as the MUZA (Muzha) series of electronic drums, digital recorders, and digital effects processors. Brand Influence Overseas, MEDELI products have been exported to over 90 countries and regions in Europe and America, highly favored by electronic musical instrument merchants and users, and praised by European importers as a rapidly rising Chinese brand, MEDELI. At the same time, Medeli has established close cooperative relationships and strategic alliances with world-renowned musical instrument brands. In China, MEDELI is recognized as a national brand in the electronic musical instrument industry due to its excellent quality, superior cost-effectiveness, and honest and pragmatic business practices, bringing electronic musical instruments into the homes of ordinary people.