In 1924, Lux introduced its first beauty soap in the United States. Since then, it has spread to over 100 countries worldwide. Major markets include Arabia, India, Brazil, and China, among which Lux holds a dominant position in Japan. In 2003, sales approached $1.1 billion. Its product range includes shampoos, conditioners, body washes, and soaps. As a globally renowned brand, Lux has always been deeply rooted in people's hearts with its outstanding quality and unique star appeal. Beauty is not just a luxury for a select few, but an attitude towards life, a spirit of continuous progress and the pursuit of beauty. Lux strives to be the iconic brand that leads Chinese women towards beauty and confidence.
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