Xiaomi Weekly Sales Surge to Claim New Force Chart Runner-Up

In the fourth week of August (August 25th to August 31st), China's automotive terminal market showed an upward trend, with many brands delivering impressive sales performances during this week.

The weekly sales of brands such as Leapmotor, IM Motors, Xiaomi, Wenjie, Li Auto, Deep Blue, Lantu, Tesla, Changan, Aion, and NIO all achieved a week-on-week increase of over 10%. Notably, Xiaomi's weekly sales surged by 45% week-on-week, an increase that not only allowed it to surpass Wenjie and enter the second position on the new forces ranking for the first time but also brought it close to Tesla in the new energy vehicle brand rankings, placing sixth.

Thanks to the delivery of the Li Auto i8, Li Auto's weekly sales increased by more than 10% week-on-week, securing its position as the fifth in the new forces ranking. Coincidentally, NIO also experienced a significant increase in sales due to the launch and immediate delivery of the new ES8, with weekly sales increasing by more than 15% week-on-week, once again surpassing the 3,000 units mark.

Conversely, the weekly sales of BYD, Letao, Zeekr, Fangchengbao, and Wuling declined on a week-on-week basis. Among them, Fangchengbao, which is undergoing a product adjustment period, saw its weekly sales drop by more than 13% week-on-week, and its market ranking was surpassed by Zeekr.

As August comes to an end, the Chinese automotive market officially enters the "Golden September and Silver October" peak sales period. Based on market trends and historical data, the automotive market in September is expected to experience a rapid growth phase, with market demand likely to further increase. With the support of new products, brands such as Xiaomi, Letao, NIO, Li Auto, and AITO will engage in more intense market competition in September.

▍New Power Rankings: Xiaomi Secures Second Place for the First Time, Fomm Leopard Drops Significantly

Leapmotor has continued its strong growth momentum, setting a new brand sales record with weekly sales of 13,900 units and firmly securing the top spot on the new energy vehicle sales leaderboard. In terms of model contributions, multiple Leapmotor products have achieved a "blossoming on multiple fronts" pattern: the C10 recorded weekly sales of 3,300 units, becoming an important growth engine; the B01, C11, and C16 each achieved weekly sales of over 2,000 units, jointly forming the core pillars of the brand's sales and providing solid support for overall performance.

Xiaomi Auto achieved a milestone breakthrough, becoming a major highlight in this week's sales chart. As orders for its model YU7 continue to be released, Xiaomi's weekly sales increased by 45% compared to the previous week. Not only did it surpass the 10,000-unit mark for the first time, but it also secured the runner-up position on the new forces ranking for the first time with this achievement.

The rebound in sales of the AITO brand is also noteworthy. Previously, the production pace at the AITO factory had slowed down due to the high-temperature break. With the end of this break and the factory's return to normal operations, its sales quickly recovered, surpassing 10,000 units again in the last week of August. Ultimately, with stable performance, it ranked third on the list.

Li Auto and XPeng are neck and neck in the fifth position. With the delivery of the new i8 model underway, Li Auto's sales have gradually recovered, matching XPeng's sales last week. Both companies jointly hold the fifth spot on the leaderboard. For Li Auto, as the production capacity of the i8 continues to ramp up, coupled with the planned launch and delivery of the i6 model at the end of September, sales are expected to see a rapid rebound in the next two months, further consolidating its market position.

Some brands experienced sales fluctuations due to market conditions or product life cycle adjustments. After reaching a new high in sales in the third week of August, Ledao Auto's sales slightly declined week-on-week last week, causing its ranking to fall back to eighth place; meanwhile, NIO, leveraging the "delivery upon launch" strategy for the new ES8, saw its weekly sales increase by over 15% week-on-week, surpassing 3,000 units again and achieving sales growth against the trend.

The performance of Fangchengbao is also closely related to the product cycle. Last week, Fangchengbao's weekly sales fell sharply by more than 13% compared to the previous week, dropping to tenth place in ranking. Currently, the brand has three models on sale, with the Titanium 3 having weekly sales of over 2,000 units, making it the absolute sales leader. The decline in sales is mainly due to the anticipation of new product launches. With the Titanium 7 model scheduled to be officially launched on September 9th, market demand is expected to gradually release, and Fangchengbao's subsequent sales may see further improvement.

▍New Energy Brand Ranking: BYD Declines Again, Galaxy Reaches New High

BYD's weekly sales fell by 1.7% week-on-week. Among its main models, the Qin PLUS achieved weekly sales of 8,000 units, while the Sea Lion 06 reached 6,700 units, surpassing the Seal 06 (6,500 units) for the first time. Weekly sales of the Seagull rose again to 6,300 units. Both the Qin L and Yuan UP recorded weekly sales exceeding 5,500 units, providing strong support for the brand’s overall sales. In addition, models such as the Seal 05 DM-i, Yuan PLUS, Song Pro, Song PLUS, Sea Lion 05 EV, and Song L DM-i all achieved weekly sales of over 2,000 units, forming the "backbone" of the brand’s sales and further consolidating BYD’s competitive advantage in the new energy vehicle market.

The Galaxy's weekly sales reached 27,800 units, not only breaking its own sales record but also demonstrating strong growth momentum in the new energy market. This achievement is attributed to the outstanding performance of its five main models.

The five major models—Xingyuan (12,100 units), Panda (3,800 units), Galaxy A7 (3,600 units), Galaxy E5 (2,700 units), and Starship 7 (2,000 units)—are working together, forming a product matrix that covers different price ranges and user needs. This provides a continuous driving force for the sales growth of the Galaxy brand.

After a 26% week-on-week drop in sales in the third week of August, Tesla's sales rebounded by more than 21%, firmly ranking fifth among new energy vehicle brands. Tesla’s Model Y achieved weekly sales of 7,600 units, while weekly sales of the Model 3 reached 4,800 units.

Worth looking forward to, the all-new Tesla Model Y L began its first batch of deliveries on September 2nd. As a major new product under the brand, the Model Y L has been upgraded and optimized in terms of space, configuration, and other aspects, attracting high market attention. With the gradual increase in the delivery volume of the new car, Tesla's sales are expected to further rise.

Chery's weekly sales reached 6,400 units, an increase of 4.9% compared to the previous period, consistently hovering around the top 10 on the list. The Fengyun series under its brand sold 3,200 units, with the main model Fengyun A9L achieving weekly sales of 3,200 units, Fengyun T9 with 1,100 units, and other models each selling only a few hundred units per week. The Jetour Shanhai series has six models on sale, each with weekly sales of a few hundred units. The iCar series recorded weekly sales of only 1,800 units, with its main model V23 achieving weekly sales of 1,700 units.

In addition, the six models directly sold under the Chery brand did not surpass a thousand units in weekly sales, indicating that their product competitiveness needs further improvement.

Chery's range of models is extensive, covering multiple market segments, but it has yet to produce a bestseller with sales exceeding 10,000 units that would have significant market influence. This issue not only limits the further growth of the brand's sales but also affects its competitiveness in the new energy vehicle market. Optimizing product strategy and concentrating resources to create a bestselling model has become a key issue that Chery needs to deeply consider and resolve.