Memory Price Rise Drives Multiple Phone Makers to Enter Pocket Market: Targeting DJI

Fast Technology, March 13: Due to the continuous sharp rise in memory prices, smartphone manufacturers are actively shifting to other sectors to seek new profit growth opportunities.

Currently, three of the world's top five brands are developing Pocket-style mobile imaging products, directly targeting industry leader DJI. This move signals an upcoming wave of cross-industry competition in the handheld imaging market.

Honor has already launched a similar product, named Honor RobotPhone. This product ingeniously combines the functions of an action camera with a smartphone, and its video shooting capabilities have reached the top level in the current industry.

In addition to Honor, there are reports that OPPO is also secretly working on a Pocket project. Notably, this project is being personally led by Liu Zuohu, OPPO's Chief Product Officer.

Liu Zuohu's personal involvement is enough to show the high level of importance OPPO places on this project. This personnel arrangement reflects that the mobile phone giant is attempting to launch a direct assault on the mobile imaging market, which has annual sales exceeding ten million units.

Analysts point out that, facing the growth bottleneck in the smartphone market, major brands are urgently seeking a second growth curve. The handheld imaging sector not only offers a substantial market size but also possesses a natural synergistic effect with smartphone imaging technology.

For mobile phone manufacturers, leveraging existing computing power and sensor capabilities to enter the professional imaging tool market is undoubtedly the most ideal technological breakthrough. This trend will further blur the line between mobile phones and professional camera equipment.