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Material magic hidden in toys: Balancing Safety, Creativity, and Sustainability

Kingfa Science & Technology New Materials 2026-01-14 15:13:58

Toys are the warmest companions of childhood, and the core that supports this companionship is the invisible material technology. The quality of toys is primarily determined by the performance of materials, which not only affects the enjoyment during play but also carries the industry missions of safety assurance, experience enhancement, and sustainable development.

Gold Hair Technology, as a global leader in the new materials field, has been deeply involved in toy materials for over thirty years, relying onFull industrial chain layout and cutting-edge materials scienceServing over 500 toy companies worldwide, from leading building block brands to trendy toy manufacturers, we redefine the boundaries of innovation and "character" in toys with precise technological breakthroughs that address industry challenges.

01

The "Achilles' heel" of the toy industry

The toy industry is currently facing three major core challenges, with material issues becoming the key to overcoming development bottlenecks.

Safety anxiety

Toys exceed chemical standards, highlighting the risk for young children.

The safety of toys has always been a topic of utmost concern for parents, especially for young children who are at a stage where their curiosity is strongest and their desire to explore is most intense. Ensuring that toys provide joy without posing health risks due to material issues is a significant challenge faced by the toy industry.

In 2024, it has been reported that several toys worldwide are being recalled due to material safety issues, primarily related to excessive levels of phthalates and heavy metals. Toys intended for young children particularly require materials to be saliva-resistant, free from harmful substances, and have an appropriate degree of softness and hardness. However, traditional PVC materials often pose risks due to the addition of pungent plasticizers, and ordinary ABS materials can also release harmful substances. Balancing safety and tactile quality is not easy, and high-standard safety materials are often hard to find. This has led to many toys being delayed in entering the EU market due to failing safety tests.

Environmental pressure

The recycling rate of traditional toys is low, facing dual pressures from policy and market forces.

As global environmental awareness increases, the toy industry is also facing dual pressures from policies and the market. In recent years, there has been a gradual restriction on the use of plastic products worldwide, and plastic recycling and sustainable development have become the focus of attention in more and more industries.

Traditional plastic toys are mostly made from materials such as PVC, PP, PE, and ABS, which offer advantages like low cost and ease of processing. However, these materials have relatively low recycling rates, and most recycled plastic toys cannot be fully reused, leading to plastic pollution in the environment. Although bio-based materials, recycled materials, and other green materials have gradually entered the market, their costs are 10%-20% higher than traditional materials, making it difficult for many manufacturers to choose them. Despite this, many producers have started actively exploring more sustainable new materials in response to increasingly stringent environmental policies.

Creative limitations

Complex designs face obstacles as material performance hampers innovation.

Innovation in the toy industry is reflected not only in appearance design but also in the continuous expansion of functionality and playability. Nowadays, toys are not limited to simple assembly; they are becoming more intelligent, interactive, and multifunctional. Various complex toy designs are emerging, especially in building blocks, electronic toys, and interactive toys such as AR and VR. Material innovation is key to realizing these designs.

For example, building block toys require precise insertion and removal performance and must withstand long-term use. However, many common materials like ordinary PP have limited fluidity and cannot form intricate joints, severely restricting the realization of creative designs. Additionally, the demand for transparent toys is increasing, but traditional transparent PS materials are highly brittle, making it difficult to meet the requirements for high strength and impact resistance.

02

Golden Hair Technology "Toy Materials", Exploring Infinite Possibilities

Since its establishment, Kingfa Technology has been committed to the research and development of high-performance polymer new materials, especially in the toy industry, adhering to the mission of "entertaining people, shaping wisdom, and safeguarding responsibility" to provide...One-stop, multi-categoryMaterial solutions comprehensively cover the needs of toy manufacturing.

To meet the special demands of the toy industry for material safety and innovation, Kingfa Technology has assembled a team of experts from various fields, including block application specialists, green materials experts, toy material experts, and aesthetic design experts. These experts not only possess profound professional knowledge but also have unique insights into child psychology, pedagogy, and market trends, ensuring that Kingfa Technology's material solutions meet safety standards while stimulating children's creativity and imagination.

ABS for Building Blocks (Hitoy/G360/GAR-011AW)

Golden Hair Technology's ABS specialized material for building blocks hasExcellent plug-in performance and high dimensional stability, outstanding scratch resistance.The friction coefficient and insertion/extraction force performance can be precisely adjusted, offering an excellent tactile feel and effectively avoiding discomfort caused by surface friction. Additionally, the material has outstanding aging resistance and high color retention rate, ensuring that the color remains vivid and fresh even after prolonged use.

Customized high-rigidity ABS materials allow mini block particles to withstand multiple layers of weight without deformation, ensuring the durability of the product and the possibility of creative realization. In addition to regular colored ABS materials, Kingfa Sci. & Tech. Co., Ltd. also offers colored transparent, paint-free, and luminous ABS materials to meet various needs. To cater to different customer requirements, Kingfa provides a range of high-end, mid-range, and general material solutions, offering customers the most cost-effective choices.

Bio-based PVC (PVC-NB90)

The bio-based PVC material from Kingfa Sci & Tech contains up to 43% bio-based carbon content, is free from traditional petroleum-based plasticizers, non-toxic and harmless, and complies with various international toy safety regulations such as F963, EN71-3, REACH, RoHS, etc. This material has...Excellent hardness and tensile resistance, high coating adhesion, and good antibacterial properties.

This material uses the same LABUBU material, addressing the issues associated with traditional PVC materials.Pungent odor "Easy to peel paint"Two major issues make it particularly suitable for the production of children's toys, especially maternal and infant toys. Additionally, its environmental performance meets high EU standards, aiding customers in smoothly obtaining environmental certification.

Environmentally friendly PCR/bio-based materials

Gold Hair Technology provides PCR-ABS (post-consumer recycled) material, which is close to the performance of new material and has FDA certification.Dual assurance of safety and environmental protectionPLA bio-based materials can naturally degrade within 6 months, meeting green environmental standards and suitable for toys with high environmental requirements.

These materials can help toy manufacturers meet the EU's eco-label certification requirements, especially suitable for the production of maternal and infant products, such as teething toys, addressing the dual needs of "safety for oral use" and "environmental protection".

High-density PPS imitation alloy material

The high-density PPS material from Kingfa Sci. & Tech. Co., Ltd. has a metallic texture due to its high rigidity and offers a good tactile feel due to its high density, giving small toys a substantial weight comparable to metal.Good liquidity and excellent dimensional stability provide design freedom.To break the boundaries of creativity and bring new solutions to the market.

In addition to the aforementioned core plan, Kingfa Sci. & Tech. Co., Ltd.'s innovation landscape continues to expand.

In the category of figurines and dolls, Jinfa Technology also has includingHigh-performance thermoplastic elastomers including TPV, TPS, TPR, and TPUThese materials can precisely regulate various needs ranging from skin touch to joint flexibility, injecting the genes of extreme realism and environmental protection into high-end toys. Through continuous innovation, Kingfa Technology provides infinite possibilities for the diversified needs of the toy industry.

03

Full-chain service: Value upgrade from materials to ecology

Gold Hair Technology has full industry chain production capabilities, from the synthesis end to the modification end, equipped with various performance regulation methods. At the same time, it leverages...Rich evaluation data on the application sideIt can help customers achieve continuous upgrades of toy products.

Expert Team

Goldentech not only leads in material innovation but also excels in technical services. It has two provincial-level toy material experts, forming a cross-disciplinary professional team. This team conducts in-depth research.Building block application, aesthetic designSpecialized technologies can assist clients in precisely optimizing material performance and provide scientific support for the design of each toy.

Professional testing

Kingfa Sci & Tech has established a professional toy substance control testing platform, equipped with advanced testing equipment such as ICP-OES, IC-UV, GC-MS, which can comprehensively detect harmful substances like heavy metals, phthalates, azo dyes, organotin compounds, and polycyclic aromatic hydrocarbons in toy raw materials and finished products. This ensures that products comply with regulations from different regions worldwide, such as EU REACH, US ASTM/CPSC, and China's GB standards.

At the same time, Kingfa Technology has also establishedMaterial Traceability SystemEach batch of materials can be traced through the entire process of "raw materials-production-testing," saving 30% of third-party testing time.

Industry Collaboration

Gold Hair Technology continues to closely collaborate with world-leading toy companies to ensure that every toy meets the highest safety standards. Additionally, it has opened its laboratories for customer use.Providing customized testing servicesBy proactively assisting customers in matching design and material needs, we ensure a more precise alignment of creativity and materials, thereby laying a solid foundation for toy production.

04

In conclusion: Materials technology makes childhood safer and toys more future-oriented.

In the process of a child's growth, toys are not just objects; they are companions for children to explore the world, develop imagination, and learn social interaction. Jinfa Technology is committed to perfectly integrating safety, innovation, environmental protection, and aesthetics through advanced material technology, helping children worldwide experience unlimited fun while playing.

With the continuous advancement of technology, future toys will be more intelligent, diverse, and environmentally friendly. Kingfa Technology will continue to adhere to innovation-driven principles, promoting the sustainable development of the toy industry and bringing to global consumers.Safer, more environmentally friendly, more creativeToy products.

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