Lynk & co pure electric models account for only 15% of sales, more pure electric new models to be launched in second half of year

According to a report by NBD.com.cn on the evening of June 4, Zhou Xing, executive deputy general manager of Lynk & Co Auto Sales Co., revealed that previously, Lynk & Co had only two all-electric products, the Z10 and Z20.Pure electric vehicle models accounted for only 15% of sales.the brand's sales are largely supported by gasoline-powered vehicles and plug-in hybrid models.

Constrained by its product portfolio layout, the Lynk & Co brand this yearMay sales were approximately 20,700 vehicles, down 25% year over year.; cumulative sales from January to May this year were approximately 125,100 units, down 2% year-on-year.

Zhou Xing further judged that the sales structure of the mid-to-large sedan market in the past wasOil vehicles 40%, hybrid 20%, pure electric 40%, and by May this year, as the share of all-electric models continues to rise, this structure may...Slowly (respectively) become 30%, 20%, 50%.At the same time, in the mid-size and large sedan segment, the leading modelsSiphon effectThis will further highlight that products such as the Xiaomi SU7 will continue to firmly hold the top spot in their niche sales rankings for the long term, while the survival space for tail-end models will be continuously squeezed.

Zhou Xing stated that the Lynk & Co Z10 was previously...The price difference between the 400V and 800V variants is too large.This affected its reputation among end users. After reviewing past issues and taking into account the continued price increases of chips and raw materials for power batteries, the company ultimately chose to set the price “right from the start” to avoid later price adjustments that could hurt users and dealers.

In terms of product planning, Lynk & Co in the second half of this yearWill bring more pure electric products.At this stage, consumers’ awareness of Lynk & Co’s all-electric products remains limited, so Lynk & Co 10 and 10+ need to open up the market and pave the way for subsequent new models.

In the face of increasingly fierce market competition, Lin Jie, Senior Vice President of Geely Auto Group and General Manager of Lynk & Co Sales Company, made it clear thatLynk & Co will not engage in disorderly price competition.During industry downturns, it is even more important to strengthen the internal foundations of products, services, and the user system. “Price wars” are fundamentally ineffective, and various short-term price-cutting campaigns...Like fireworks, fleeting and ephemeral."To create a high-end brand in China, one must have determination and use a systematic product strength to transcend cycles."

According to previous reports by IT Home,Geely Automobile Holdings' total sales in May reached 237,637 units., a year-on-year increase of 1%. From the perspective of brands:

Geely Automobile sold 182,528 vehicles in May, down 3% year on year; among them, Geely Galaxy sold 81,727 vehicles in May.A year-on-year decrease of 20%；

Lynk & Co’s May sales reached 20,732 units.Down 25% year-over-year；

Zeekr sold 34,377 vehicles in May.Year-on-year growth of 82%。