Zhongce Rubber Group Co., Ltd. (ZC Rubber), headquarters in Hangzhou, China, ranks among the world’s top 10 largest tire manufacturers, with four subsidiaries ZC Europe, ZC America, ZC Brazil and ZC Thailand to expand the global market step by step. ZC Rubber focuses on the improvement on the tread design, formulation and performance based on advanced technology and its International Research and Development (R&D) team covering Japanese and Korean experts. More premium products will produced to hit the market by ZC Rubber. Westlake Marketing Malaysia Westlake Tyres was launched was launch in Malaysia since 2016 . Part of the Zhongce Rubber Group in China, the company has set up a marketing office in Malaysia to grow the brand in the country. Westlake Malaysia currently has over 300 resellers in Peninsular Malaysia, with that number set to grow alongside the opening of more Westlake Tyres concept store in the years to come. For the Malaysian market, Westlake estimates that 85% of the tyres for sale here are manufactured in Thailand and that certain, higher-end tyres models are fully imported from China. The brand’s entry into Malaysia is part of its growing focus on Southeast Asian markets, whereas previously it had been concentrating on mainland China.