Yu Mei is a new-generation leather goods label with a focus on utilitarian design. Existing to simplify life’s complexities, Yu Mei is devoted to considered systems of carrying for forward-thinking individuals seeking a new type of practical, understated luxury. Born in Wellington, New Zealand, Yu Mei was founded in 2015 by creative director Jessie Wong when she couldn’t find a design-conscious bag that fit everything she needed in a day. Yu Mei focuses on utilitarian and regenerative design to streamline systems of carrying for real people navigating the demands and complexities of modern life. Jessie Wong, Founder & Creative Director of Yu Mei. Materiality and regeneration come first for Yu Mei. From the beginning, Yu Mei has come to be defined by our unwavering commitment to premium materials—particularly the use of South Island Deer Nappa. Prized for its suppleness and strength, this leather is a by-product of the venison industry and would otherwise go to landfill. We’re proud to be using this regenerative material that has both a low ecological footprint and unparalleled softness. From local beginnings, Yu Mei stocks at all major department stores across Australasia and is retailed on Farfetch and at Bergdorf Goodman internationally. We would love to hear from you, if you have any questions just get in touch. Yu Mei Lounge, Newmarket , Auckland, NZ Values Yu Mei is founded on the pillars of Regenerative Utility. Each design begins with a genuine need which informs a base level of utility, made with regenerative materials from the land. Read More Materials Each leather skin used in a Yu Mei bag passes through 35 sets of hands to get to its final state. We proudly hold close relationships throughout our supply chain and consider our partners part of our team. Read More Craft We have partnered with a manufacturer in Dongguan that upholds the highest level of craftsmanship and social responsibility. Read More Circularity Born out of our commitment to circularity, the Buyback Initiative works to extend a product’s useful life through mending and refurbishing, and our annual Archive Event is a crucial mechanism in our efforts to reduce waste. Read More Community In 2020, we raised $51,590 for the Wellington City Mission through our innovative Bags For All campaign. Read More Certifications Measurability and accountability are important to us to formalise the sustainable, regenerative, and circular practices that inherently exist at Yu Mei. Read More