Be the most trusted global healthy food provider. Core Values Yili Spirit Exhibiting ownership mindset, strong sense of responsibilities, and powerful execution capability consistently not only forges Yiliers' unique core spirit, but also shapes Yili's intrinsic drive and competitiveness to achieve continuous excellent growth. Ownership mindset Ownership mindset requires Yiliers to act as entrepreneurs, treating Yili like your own business and growing with Yili, utilising every resource effectively to maximise return on investment. Strong sense of responsibility Strong sense of responsibility means caring for every detail, and being aware of one’s individual impact on the business. Powerful execution capability Powerful execution capability means being result-oriented, proactive problem-solving and effective execution with wisdom and the big picture in mind.