This Privacy Policy is effective as of January 27, 2020. PLEASE READ THIS PRIVACY NOTICE CAREFULLY. If you live in certain countries or states, additional terms may apply to you and can be found at the end of this Privacy Policy (the “Additional Terms”). These Additional Terms override the other terms of this Privacy Policy to the extent of any inconsistency. Whitney Simmons App, LLC and its affiliates (referred to as “ Simmons ,” “ we ,” “ us ,” or “ our ”) respect your privacy as a user (referred to as “ User ,” “ you ,” or “ your ”) and are committed to protecting it through our compliance with this policy. We will be clear and transparent about the Personal Data we are collecting and what we will do with that Personal Data. This privacy notice (the “ Privacy Policy ”) describes: a. the types of Personal Data we collect on the Alive By Whitney Simmons mobile application, (“ Alive App ”) and how we collect it; b. how we hold and use the information, including to provide promotional materials and advertisements that have been tailored to you based on the Personal Data that you have provided; c. with whom we may share it; d. the choices available to you regarding our use of your information; e. the measures we take to protect the security of the information; and f. how you can contact us about our privacy practices. 1. Who is responsible for processing your Personal Data? We are the “data controller” (i.e. the organization responsible for all Personal Data that is collected and used related to our customers) for the purposes of data privacy laws, principles, and regulations which may apply to you, including the European General Data Protection Regulation (“ GDPR ”) or the California Consumer Privacy Act (“ CCPA ”) (collectively, “ Data Privacy Law ”). 2. What Personal Data do we collect and how do we collect it (including by automated means)? We may ask for and collect your Personal Data (either directly through your use of the Alive App or when you communicate with us in any other way) in a number of ways to provide you with the products or services that you request – please refer to Section 3 below for more information on how we use your Personal Data. 2.1 Personal Data. “ Personal Data ” has the meaning given in the Data Privacy Law applicable to you, and includes any information or opinion relating to you which allows us to identify you, such as your name, phone number, email address, details of products or services you have purchased, and payment details. 2.2 Information you provide to us. When you download, register with, or use the Alive App, we may ask you provide information including: a. first and last name, email address and/or mobile telephone number, and date of birth (these are mandatory information which we require when opening a user account on the Alive App (“ User Account ”)); b. other information such as telephone numbers; c. data on your physical characteristics (e.g. weight to the extent you choose to enter it on the Alive App); d. fitness activity data provided by you or generated through use of the Alive App (e.g. time, duration, location); e. information you provide about yourself and any preferences in your User Account; f. information about your use of the Alive App; g. communications with us or directed to us via letters, emails, chat services, calls, and social media; h. where you have selected particular services or features on the Alive App (e.g. taking a picture), the Alive App may ask to access your device’s features (e.g. your device’s camera); and i. information about your purchases of products and services from us. 2.3 Automatic Information Collection and Technologies. When you download, access, and use the Alive App, it may use technology to automatically collect: a. usage details including communication data and the resources that you access and use on or though the Alive App; b. device information including the device’s unique device identifier, operating system, browser type, mobile network information, and the device’s telephone number; c. stored information including meta data and other information associated with other files stored on your device, such as photographs, audio, and address book information location information; and d. location information, including real time information about the location of your device. 2.5 Sensitive Personal Data Personal details including about your nationality or physical or mental health may be considered “sensitive” personal data under applicable Data Privacy Law. We will not process any such data unless you have given your explicit consent, or it is necessary (for instance if you request special assistance), or otherwise in compliance with applicable Data Privacy Law. 2.6 Children. Users must be of legal age in their respective countries and not under 16 years old, or you must have consent from your parent or guardian. If you are a parent or legal guardian of a child who is under 16 years old who you believe has provided Personal Data to the Alive App, please contact us at the details in Section 9 if you want to exercise any of the rights available under applicable Data Privacy Law as set out in Section 6 below. 3. Why and how do we use your Personal Data? Your Personal Data may be used for the following purposes: 3.1 Provide features of the Alive App and the products and services you request: We may use the Personal Data you give us to provide the Alive App and the products and services you request, including: a. to create and set up your User Account; b. to assist any orders for services that you place on the Alive App, including to communicate with you about the orders and to process information for our internal accounting, billing, and audit purposes; and c. if you use the Alive App to track your fitness activity (including photos), we will collect and store this information so that you can review it on the Alive App and track your progress. 3.2 Communicate information about our products and services and for other promotional purposes: With your consent, or as otherwise permitted by applicable Data Privacy Law, we will use your Personal Data to provide information that we believe is of interest to you, before, during, and after your interactions with us, including marketing communications and news concerning our products, services, events, and other promotions. You can opt-out at any time after you have given your consent to such communications by contacting us at the details in Section 9. In providing tailored promotional materials to you, we may use the personal information collected through your use of the Alive App, such as the user preferences you set and profile data you submit. 3.3 Customer service communications: We use your data to manage our relationship with you as our customer and to improve our services and enhance your experience with us (e.g. to respond to your inquiries when you reach out to us). From time to time, we may also conduct customer surveys to gauge satisfaction with our Alive App and the services that we provide. 3.4 Administrative or legal purposes: We use your Personal Data to operate our business, including for statistical and marketing analysis, systems testing and to diagnose technical and service problems, maintenance and development of our Alive App, or in order to deal with a dispute or claim. We may also perform data analysis based on the data we collect from you for statistical and marketing analysis purposes – for example, we may use information about how users of our Alive App search for and find specific workouts to better understand the best ways to organize and present the content that we offer. 3.5 Security, health, administrative, crime prevention/detection, and legal purposes: We may use your Personal Data to verify your information and identity and to protect against, identify, and prevent fraud and other unlawful activities. We may also share your Personal Data with government authorities or enforcement bodies for compliance with legal requirements, or as otherwise required or permitted by applicable Data Privacy Law. 3.6 Other purposes: We may also use your Personal Data in other ways, and where we do so, we will provide specific notice at the time of collection and obtain your consent unless otherwise permitted by applicable Data Privacy Law. We will only process your personal data where we have a legal basis to do so, which will depend on the reasons for which we have collected and need to use your personal data. In most cases we will need to process your Personal Data so that we can enter into contracts with you under our terms of use (when orders for products are made), and to fulfil the provision or delivery of goods or services to you on the Alive App (including subscriptions to the Alive App). Our processing of your Personal Data for the above purposes is done pursuant to the following legal basis: a. to comply with a legal obligation; b. if it is in our legitimate interests to do so as a business (e.g. for administrative purposes) and to improve the functionality of our Alive App; c. where you have consented to our using your personal data (e.g. for marketing related uses); and d. to protect your vital interests or those of another person (e.g. in case of a medical emergency). 4. How do we protect and manage your Personal Data (including international transfers and retention periods)? 4.1 Encryption and security. We follow strict security procedures in the storage and disclosure of your Personal Data, which are designed to protect it against misuse, unauthorized access, modification or disclosure and accidental loss, destruction or damage. The data you provide to us is protected using SSL (Secure Socket Layer) technology. SSL is the industry standard method of encrypting personal information and credit card details so that they can be securely transferred over the internet. 4.2 International transfers of your Personal Data. We intend to operate businesses in multiple jurisdictions, some of which are not located in the United States. The Personal Data that we collect from you will be stored in the United States and might also be shared with third-party data recipients (e.g. e-commerce and logistics providers and customer support providers) that are not located in the United States of America. Therefore, the Personal Data that you provide to us may be transferred internationally to countries other than the country in which you initially provided your data. While countries outside the United States do not always have strong data privacy laws, we take measures to protect your Personal Data as described in this Privacy Policy and in compliance with applicable Data Privacy Law. We also require all third-party data recipients (including our service providers) to process your information in a secure manner and in accordance with the applicable Data Privacy Law. If you have further questions about this or would like to request to view copies of the applicable safeguards (where required), please contact us at the details in Section 9. 4.3 Retention of your Personal Data. We will not retain your data for longer than is necessary to fulfil the purposes for which it is being processed. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the purposes for which we process it, and whether we can achieve those purposes through other means. We also consider the periods for which we might need to retain personal data in order to meet our legal obligations, or to deal with complaints and queries, and to protect our legal rights in the event of a claim being made. In general, this means that we will likely keep your Personal Data for as long as your User Account is open. Following closure of your User Account, however, we may still retain your Personal Data so that we can maintain a continuous relationship with you if and when we are in contact with you again, and to comply with our internal processes and any legal obligations. When we no longer need your personal data, we will securely delete or destroy it. We will also consider if and how we can minimize over time the personal data that we use, and if we can anonymize your personal data so that it can no longer be associated with you or identify you, in which case we may use that information without further notice to you. 5. Who do we share your Personal Data with? We may share your Personal Data with the following people for the purposes described in this Privacy Policy: a. other companies and members within the Simmons’ group, including affiliates of Simmons; b. other companies, contractors, or agents that assist us in providing services to you, including our online e-commerce platform that allows us to sell and deliver our products and services to you c. if you have provided consent, other companies,