On November 25, 2011, West Coast Paddle Sports opened its big roll-up door for business in San Diego. We were the first surf shop in San Diego to offer boards and paddles. We started renting some basic boards, made new friends and saw the industry take off. We started educating potential paddlers and grew into a major source for "all things sup". At the same time, through our associations with paddle companies, we started getting involved with the various outrigger canoe clubs of San Diego. We have been stocking outrigger paddles and gear to suit the needs of novices through expert paddlers. Currently, at over 3500 square feet, with a 16-foot ceiling, in a warehouse setting, we can now offer the finest boards and paddles from some of the leaders in the Stand-Up and Outrigger industry. We have set aside workspace for customizing paddles and deck pads and making sure all your needs can be handled in a clean and professional environment. We now have plenty of space for packing and shipping as well. Our shop is fast becoming a destination for group gatherings as we can offer space for after-paddle get-togethers and video screenings and even lecturers. We are proud to be a part of the Stand Up Paddle family. At the beginning of 2018, West Coast Paddle Sports and The SUP Connection combined forces to offer the paddler community even greater services and support.  We have relocated the original WCPS one unit over to a bigger nicer showroom setting.  We have expanded the service area to over 600 square feet.  And with the addition of The SUP Connection's waterfront access at Historic Liberty Station on San Diego Bay, we are able to offer rental, lessons and group tours.  We even can teach your canine buddy how to paddle with The Sup Pup California. In 2021 West Coast Paddle Sports added The SUP Shak, which is a 5 minute walk from our rental location.  The SUP Shak has a variety of gear, clothing, accessories, snacks and beverages, and even inflatable boards for purchase. So if you forget something when you come to paddle with us, no worries we have you covered at The SUP Shak. We hope you enjoy this website. We will strive to keep our products and inventory up to date, on hand for purchase and ready for shipping. Also feel free to ask us about our ability to special order products. Thank you for your continued support. Please stop by the new shop and see where we are taking the future of Stand Up Paddling.