Quality Beard Care Products Established in the U.K. in 2016. Well Groomed Wizard produces and provides a range of beard care and grooming products. From beard oil to shaving cream, we have what you need to become a Well Groomed Wizard. Shop all Why Well Groomed Wizard? Why exactly should you join our bearded community and become a Well Groomed Wizard? Made in the U.K. All our wet beard products are made by us in the U.K. to ensure quality and reduce our carbon footprint. Stay Well Groomed Do you have a beard or are you clean shaven? Either way we have the products to stay well-groomed. Best Beard Products Through our passion, we aim to offer the best beard products to the bearded community. Great as Gifts Whether it's birthdays or Christmas, these products make great gifts for the bearded man in your life!