At We Norwegians we have a Passion for Merino wool. Explore the benefits of Merino and find out why we keep it as the core of all our products. Read more INTRODUCING: LYNGEN - DESIGNING CLOTHING YOU CAN BUILD YOUR WARDROBE AROUND In the ever-changing landscape of fashion, where trends come and go with the seasons, our commitment is to create fabrics that last... Read more When Tove and her husband,Øyvind, started developing the concept for We Norwegians, the aim was to makegarments they were proud of, both in terms of design, carbon footprint and thehuman aspects. "Merino wool has amazing, natural benefits that are far more complex than any other man-made fiber. At the same time, it looks fantastic and is super versatile." Tove Grane - Co-Founder and Head Designer Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet. We Norwegians was founded in Norway and specializes in sustainable merino wool in retro inspired, yet timeless designs that are meant to last.