With thoughtful design and materials, WAYB reinvents on-the-go gear to be better for families and the planet. Way better. We create a better future for everyone by pioneering products and processes that are better for kids and the planet they stand to inherit. We use best-in-class materials and practices to reduce our footprint, and when they don't exist, we use our expertise to innovate better ones. We constantly question the status quo and look for improvements, with a bias towards testable actions. We will challenge ourselves to set and meet ambitious goals, sharing our successes, and setbacks, along our journey. Oh hi! We're WAYB . Rhymes with baby. Welcome! We’re reinventing on-the-go gear to be better for families and the planet. Hear from our founder about how WAYB came to be.