Since 1914 The Vogue Tyre and Rubber Company's tradition for providing custom luxury tyres for the most discerning customers has been alive for over 111 years. Vogue Tyre has been at the cutting-edge of performance design and technology and continues to provide customers with a distinctive tyre with outstanding performance. Vogue Tyres has set industry standards and continues to raise the bar in this competitive industry. Known for inventing the whitewall tyre with a patented gold stripe design back in the early 1900s, Vogue has become the tyre of choice for high-end vehicles and the discriminating motorists including celebrities and professional athletes. Vogue History Timeline 1914 In 1914, Harry Hower, a chauffeur in the Chicago area, joined forces with the Woodbury family in the tire business. About 1918 to 1919, they created a new tire design, the whitewall. This initial design had the whitewall on both sides. Since practically all tires were blackwall at this time, they hoped to attract the business of chauffeur driven cars with this unusual design. Margaret Woodbury named this new whitewall tire "Vogue" and the name "Custom Built" was added at a later date. 1926 Up until 1926, Vogue Tyres were sold only in Chicago Illinois. Having been sucessful promoting Vogue Tyres to the Chauffeur industry. Mr. Hower branched out to the West Coast and in late 1926 added Dodson Limited in Los Angeles as distributor in this region. 1930 During the Depression years of the early 1930's, practically all large car sales were based on six tires, including 2 tires on the side fenders for spares. The movie stars were among the few who still had the income to afford Vogue Tyres. Dusenberg owners became a primary source of business for the company. 1935 Mr. Hower negotiated with the Kelly-Springfield Tire Company to take over production of Vogue Tyres. This agreement was the first for Kelly-Springfield which had just been purchased by the Goodyear Tire & Rubber Company. This agreement between Vogue Tyre and Goodyear would last for more than 75 years. 1942 Dodson Limited purchased Vogue Tyre & Rubber Company in December 1942. During World War II, while tire production was halted, Mr. Dodson was able to negotiate.