OVER 100 YEARS OF HERITAGE AND RELEVANCE It takes a true visionary to turn something as utilitarian as an automotive tire into an object of desire. But in 1914, Harry Hower, a chauffeur at the time, did exactly that by teaming up with the Woodbury family to create the first whitewall tire. The exclusive offering was given the name Vogue – and suddenly, the first designer tire brand was born.