Great Earth Is Now Viva Great Earth formulas are now called Earth Wise Vitamins and Viva Vitamins. Both of these brands are proudly made in the United States, are GMP compliant, all natural and have grown to a line of over 300 products. You can purchase Earth Wise Vitamins and Viva Vitamins with the same confidence as you did buying the Great Earth products for the last 40 years. Use this comparison chart below to find the new names of your old Great Earth favorites. This great tool not only lets you see all of the Viva/Earth Wise products on one page, but there is a cross-reference for products that have an ancestry with Great Earth.