Founded in Montreal 2010 to bring together the best in beauty and design for unmatched performance and results based on the understanding that better ingredients make a better product. Every product is not only vegan, cruelty free, and made with organic ingredients, but also Fairtrade, Eco-Cert certified , hypoallergenic, and certified blue ™ meaning that they are made without the use of silicones, sulphates, parabens, fragrances, dyes, or petro-chemicals, making them universally benefitial to you, the environment, and workers in developing countries where the ingredients are sourced, allowing every product to be ideal for men and women of every age, and all skin and hair types, even the most sensitive, without sacrificing performance, making them the preferred choice of professional stylists and aestheticians.