Vital Vida Vendors is founded by Ana Garcia. She is an immigrant from Mexico who has worked in higher education for over 10 years. She is now allowing her entrepreneurial spirit to soar! She founded Vital Vida Vendors as a way to indulge her desire for more creative expression and to facilitate sharing other's work with the world. Ana is currently living in Santa Barbara with her husband and two rescue pitties. This platform will also be used to share recommendations of healthy and safe products Ana likes and uses by companies who implement business practices that prioritize people and common good. We understand that there is no ethical consumption under capitalism, and we will do our best to make purchasing choices that support organizations that want to make positive environmental and social impacts. Our Mission Vital Vida Vendors provides retail support to facilitate income streams that will compensate local artists and activists for their vital contributions, too often undervalued in capitalistic structures.