VIKA — бренд с историей. It has been developing and striving for the best for 25 years. The range is expanding, the materials are evolving, and production is being improved. VIKA also has a history of advertising ideas. Advertising ideas are not a secondary phenomenon in the overall strategy of developing the trademark, therefore, there is nothing accidental in them. Bright visual images reveal the essence of the period of brand evolution to which they corresponded. Reflection of skill 2022. Car painters who know the value of excellent quality choose the Vika brand. Vika materials allow you to realize yourself in work and see the reflection of your professionalism in its results. Working with these materials indicates true skill, because professionals choose the best. Drives you crazy 2018. The new, bright idea "Drives you crazy" emphasizes the strong position of the brand due to a rich red color, which symbolizes self-confidence and leadership qualities. Switch to Vika 2016. The anniversary year for the brand, as part of the "Switch to VIKA" advertising campaign, proposed using its own, domestic products as the most responsive to market requirements. Premiere of the season 2015. The advertising image-teaser with all its solemnity introduces the novelties of the automotive repair business direction to the "stage", while maintaining intrigue until the last moment. What will the new material look like? What are its strengths? It remains only to wait for the solution. The future today 2014. The emphasis is on high-tech materials. Breakthrough products have been developed and brought to the market: 2K acrylic-urethane primer 4+1 HS with high filling and high viscosity; universal mix components for tinting systems. Reality in your eyes 2012. A car is part of the surrounding space, its continuation. It contains not only utilitarian, but also aesthetic function. The advertising idea shows that it is possible to make the world around visually more attractive due to the impeccable result of working with VIKA materials. Complete transformation 2009. A compositionally complex, voluminous advertising idea was aimed at demonstrating the brilliant effect of using VIKA materials and all the diversity of opportunities they open up. Perfect paints 2004. The palette of Vika paints is so diverse that it can convey all the abundance of shades found in nature. This demonstrates the fusion of two images from different worlds: a well-known car and a May bug. In 2004, the VIKA brand received the prestigious Effie Awards.