Velma Jean Beauty is a vegan, cruelty free innovative cosmetic line that uses ingredients that are good for both the customer and the environment. We believe in unique and innovative formulas that help nourish the skin and that are easy to use. With these vows, I thee wed. Meet me at the altar! With a wide range of shades and finishes, Velma Jean Beauty can accommodate a variety of skin tones and preferences, giving brides and their bridal parties the freedom to create their own unique looks.