Van Leeuwen Ice Cream was started out of a yellow scoop truck on the streets of NYC in 2008 by Ben Van Leeuwen, Pete Van Leeuwen and Laura O'Neill, who were on a mission to make good ice cream from good ingredients that make you feel good. Their French-style ice cream (made with more than double the amount of egg yolks as standard ice cream) quickly gained a loyal following. Van Leeuwen now has over 50 scoop shops in America and is now in Singapore!