Valupak was one of the first brands to be developed and distributed by BR Pharmaceuticals in 1995, providing high quality, low cost vitamins to the consumer. Valupak was initially launched offering a small selection of supplements and vitamins for just 99p – unheard of in the 1990s. The 99p price point suddenly opened up a world of supplements and vitamins to a new consumer audience that had never had the budget to indulge in lifestyle or health products on a regular basis. Valupak challenged the industry’s status quo, changing the face of OTC Vitamins & supplements in the UK forever.