ARJAN VAN DEN BOOM // Cofounder, Brand Partnership Manager. I am a creative motorcycle designer and builder with a passion for watches. Going against the grain when it comes to designing custom builds in the motorcycle realm is my trademark, and that is what I am known for around the world. My journey into the world of watchmaking began as a teenager when I received my first watch as a birthday gift. My understanding of the importance of every detail in creating artwork and my ability to have a holistic vision brought me to co-create the company's DNA. My sense of refinement and willingness to make bold statements is part of the core values of our brand. This helps us to form our own identity as we carve our way into the market, becoming a notable player. 'Explore our collection and join us in celebrating the art of timekeeping.' Paul van Mondfrans Linden // Cofounder, Visual Manager. As a photographer and videographer, I have been working in the field of photography for years, and I had the pleasure of working with many watch brands, which allowed me to discover a new passion for timepieces. One thing that always bothered me is that watches tend to be very expensive or lack a certain freshness. There has to be a solution to this problem, and that's how URBN22 came about. Bold and colorful statements at affordable prices, without compromising on quality. As a trendsetter for the new cool, I teamed up with watch specialists to co-create URBN22: a brand that delivers high-quality fashion statements, reminding you to make the most of your days. I will be responsible for ensuring this translates into all the brand's visual outputs. 'Like air and water, time is an essential value to our existence. You can’t buy more time with money, so don’t waste your days but make the most of them!' At URBN22, we welcome the rebels, the outcasts, and the individualists. Everyone has a style. Our approach is to create something that sparks curiosity and challenges conventions. A piece that complements any look, whatever the vibe.