We create paint products for ocean lovers, weekend warriors, style shapers and thoughtful humans. OUR STORY → Feel Better Buying Paint “UpPaint colors were vibrant and touched up well. Paint went on smoothly and was easy to apply with both a brush and my paint sprayer. The paint looks great on the furniture pieces I restored. Also appreciated the box they supplied to recycle a can of paint I didn’t need. Highly recommend!” BLAINE R., CINCINNATI, OH “The ability to recycle unused paint is the highlight of this sustainable paint. Ideal for quality projects and the environment.” MELISSA H., ASK SEEDS DENVER, CO “Stunning colors and excellent texture, while also being sustainable? This recycled paint is a no-brainer.” RAYMOND F., SEATTLE, WA “Eco-friendly paint that looks and feels luxurious. The colors are bold and fun while still being earth-conscious.” AMANDA L., MILWAUKEE, WI “Recycled paint with remarkable colors and eco-friendliness in mind. It's a positive decision for people who wish to live sustainably.” RAVEN S., PORTLAND, OR